Manager Paid Advertising - Digital Marketing Job at Hertz Car Sales in Estero

Overview

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Are you a data-driven, detailed individual that is current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative work environments, this would be a great role for you. The Manager Paid Advertising will oversee investment and execution of digital campaign strategy within North America, with a primary focus on performance across omni-channel digital media advertising for our brand portfolio.

What You’ll Do

• Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI
• Leverages deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations
• Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement
• Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward looking media planning
• Expert-level knowledge of SEM, Search Engine PPC Marketing and Display Programmatic paid conversion channel media advertising with a proven track record of successful results
• Contribute as part of a global media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities
• Keep up with the latest digital media advertising trends across platforms and media publishing advertisers
• Utilizes and proficient with GA4, Google Looker Studio, Tableau, Power BI
• Collaborate closely with key internal and external partners - agency of record, brand Marketing and creative services team to align strategies, messages, creatives, and important metrics
• Manages weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy
• Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis
• Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Senior Leadership teams, collaborators and team members

What We’re Looking For

• Bachelor’s in Marketing preferred or relevant area of education
• 3-5 years’ experience in Digital Media or Media Advertising Buyer Agency experience preferred
• Moderate / Expert proficiency in Media buying and planning experience
• Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms - Google (Analytics GA4, AdWords-SA360, Display Video-DV360), Meta, Microsoft, TikTok
• Must be data driven and have experience analyzing media performance data full funnel KPIs across channels and media buying and industry and platform best practices
• Experience in working with and analyzing Brand lift, Search Lift, Conversion Lift and Reach & Frequency reports is a plus
• Strategic individual with a hands-on approach to execution
• Highly analytical, comfortable with campaign reporting and attribution models linked to performance
• Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher-level reports that analyze and showcase their performance
• Strong understanding of current on-market, competition, trends, tactics, concepts, practices, and procedures
• Proven track record of working under tight deadlines while keeping others on-schedule
• Proactive with account recommendations and sharing industry insights
• Highly proficient in MS Office, especially Excel
• Strong project management, organizational, and communication skills, with excellent attention to detail
• Capability of balancing urgent priorities with strategic long-term objectives
• Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics, etc.
• Motivated individual committed to teamwork
• Ability to collaborate with internal and external stakeholders across multiple functions and locations
• Ability to influence and demonstrate initiative
• Flexible and adaptable; ability to work effectively in ambiguous situations
• Excellent verbal and written communication skills
• Results driven, ability to make decisions and help solve problems
• Ability to keep a positive attitude in a fast-paced environment
• Ability to work under minimal supervision with a goal-oriented mindset
• Ability to see the big picture and leverage critical thinking and decision-making skills
• Excellent organization, time management, delegation, and prioritization skills
• Courageous leadership and accountability

What You’ll Get

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts – Theme Park Tickets, Gym Discounts & more

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Automotive

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