Marketing Manager – Product Marketing Job at Abacus Service Corporation in Wauwa

Overview

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives—including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Responsibilities

• Customer Advisory Board (CAB) Leadership: Lead the planning and execution of a multi-year CAB program
  • Develop charter, member profiles, and engagement strategy
  • Coordinate quarterly virtual meetings and two in-person summits
  • Manage logistics, content development, and follow-up actions
  • Synthesize insights and integrate into product and marketing strategy
• ACEP Clinical Partnership Engagement: Serve as the marketing liaison for a national clinical partnership focused on emergency medicine
  • Coordinate participation in summits, chapter meetings, and strategy sessions
  • Align messaging and engagement activities with broader marketing goals
  • Capture and apply clinical insights to support product positioning and adoption
• Value Prop and Evidence Gen Development: Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations
  • Develop differentiated value propositions aligned with clinical and market needs
  • Coordinate evidence generation to support product claims and clinical utility
  • Manage claims matrix planning and validation with cross-functional input
  • Support reimbursement strategy including coding, coverage, and payment pathways
  • Leverage insights from CAB and ACEP partnership to inform messaging and proof points
• Marketing Program Management: Drive execution of commercial activation deliverables including
  • Value proposition development and refinement
  • Claims matrix coordination and validation planning
  • Evidence generation and customer stories and testimonials
• Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
• Track progress against milestones and provide regular updates to leadership

Qualifications

• Years of experience in healthcare marketing or product management – in the USA
• Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategy including coding and coverage pathways
• Proven experience managing advisory boards, KOL panels, or customer councils
• Strong project management skills with ability to manage multiple stakeholders and timelines
• Familiarity with emergency medicine, reimbursement or POCUS technologies is a plus
• Excellent communication, facilitation, and documentation skills
• Experience working in a matrixed, cross-functional environment

Contract Scope

• Estimated – hours / week (note: hours may vary; initial notes indicate up to a weekly amount with changes after year-end)
• Participation in global team meetings – willing to adjust work times to accommodate Europe (early start)
• Travel to conferences, CABs and team meetings as needed
• Deliverables aligned with product development and launch milestones