Fay Financial is hiring: VP, Marketing in Tampa

Overview Join to apply for the VP, Marketing role at Fay Financial . Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long-term financial goals. Join Us on Our Journey. We are currently looking for a VP, Marketing to join our team. Reporting to the Chief Marketing Officer (CMO), the Vice President (VP), of Marketing is accountable for the enterprise customer experience strategy, execution and measurement of experience and satisfaction throughout the customer lifecycle across the company’s business units and services. This role develops and executes performance marketing plans for the management of customer journeys with the goal of increasing customer lifetime value. The VP, Marketing, assesses interactions from the customer’s point of view, identifying opportunities to improve the discovery, engagement and delivery of relevant services. This position collaborates with executives to lead customer acquisition, adoption, retention, and cross-promotion via paid and organic channels across multiple business units. Additionally, the role maintains relationships with outside agencies to ensure goals and objectives are achieved. The VP, Marketing manages team members and vendors who are responsible for practices and tools used for customer analytics (Google Analytics, for example) and Customer Relationship Management (CRM). The role successfully collaborates and manages integration strategies with IT and Business Development teams. Responsibilities Accountable for the enterprise customer experience strategy, execution and measurement of experience and satisfaction throughout the customer lifecycle across the company’s business units and services. Develops and executes performance marketing plans for the management of customer journeys with the goal of increasing customer lifetime value. Assesses interactions from the customer’s point of view, identifying opportunities to improve the discovery, engagement and delivery of relevant services. Collaborates with executives to lead customer acquisition, adoption, retention, and cross-promotion via paid and organic channels across multiple business units. Maintains relationships with outside agencies to ensure goals and objectives are achieved. Manages team members and vendors who are responsible for practices and tools used for customer analytics and CRM; collaborates with IT and Business Development teams on integration strategies. Qualifications Bachelor’s degree in Marketing or related field required, Master’s degree preferred 7+ years' progressive marketing experience, including leadership roles in strategic planning, brand management, digital marketing, customer acquisition, innovation, and customer engagement 5+ years in a leadership role, with demonstrated ability to develop and implement successful marketing strategies that drive business growth 3+ years’ Mortgage, Real Estate or Financial Services experience Prior experience developing and executing B2B marketing strategies including lead generation and content development strongly preferred Extensive project management experience to include leading initiatives at an enterprise level with multiple stakeholders across multiple business units Demonstrated experience managing program/campaign budgets, media planning, lead acquisition and SEO/SEM (Search Engine Optimization/Marketing) lead buys, email marketing, website content and conversion optimization Experience implementing CRM practices and tools (HubSpot, Total Expert or similar) to enhance the customer experience and segmentation Familiarity with Online Reputation Management and Google Business Profiles is a plus Strong leadership with proven ability to foster an environment of positive employee engagement and trust Effective management skills to include talent selection, training, coaching, mentorship, and performance management Strong verbal and written communication skills Ability to effectively present to and facilitate discussions with executive leadership Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization to influence and drive required results Strong analytical and quantitative skills to track campaigns, scale success Strong problem-solving abilities; strong fiscal and technical aptitude Strong decision-making abilities coupled with sound judgment Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment Ability to prioritize, organize time and resources to consistently bring projects to successful completion Client focused with strong execution skills and results orientation Strong attention to detail Ability to manage and lead change Consultative and collaborative work style Compliance orientation Self-directed; comfortable working with ambiguity and uncertainty across multiple Business Units High degree of professional maturity, integrity, ability to maintain confidential data and information Application Submit Your Resume to Learn More. Benefits Medical, Dental, and Vision Insurance Company Paid Life Insurance Disability Insurance Pet Insurance 401 (k) Program with Employer Matching 3 Weeks Paid Time Off (PTO) Paid Holidays Wellness Initiatives Employee Assistance Program Eligible for Hybrid Work Schedule with Remote Flex Days Compensation The hiring range for this position is between $140,000.00-$170,000.00 annually This position is eligible for an annual discretionary bonus Fay Cares The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders. At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify. Seniority level Executive Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr