Traeger, Inc.
Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and weve been revolutionizing outdoor cooking ever since. Were a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If youre a team player whos dedicated to delivering top-quality results every day, then we want you to come cook with us!
What Youll Do
We are seeking a hands-on, results-driven DTC Growth Marketing Manager to drive executional excellence across meater.com, with an opportunity to support traeger.com over time. This role will own the day-to-day execution and performance of digital campaigns, website optimization, paid media programs, SEO/content strategy and lifecycle marketing initiatives for global direct-to-consumer (DTC) markets. This is a tactically focused role that requires strong attention to detail, platform fluency, and experience operating in fast-paced eCommerce environments. You will work closely with agency partners, internal stakeholders, and cross-functional teams to deliver growth and optimize performance across the customer journey. This is an on-site position based at Traeger's HQ in Salt Lake City. Key Responsibilities DTC growth execution Execute and optimize campaigns across paid search, social, display, affiliate and email/SMS in partnership with internal teams and external agencies Own day-to-day performance tracking and analytics for campaigns, promotions, and landing pages Partner with the web operations team to maintain product pages, navigation, banners, and site content Collaborate with cross-functional teams to support promotional launches, new product drops, and testing roadmaps
Paid Media Management
Work with agency partners to brief campaigns, QA assets, monitor pacing and report on performance Monitor performance reports across platforms and provide insights and optimizations Track spend against budget, flag pacing issues, and partner with the finance team on actuals and forecast alignment
SEO & Content Optimization
Own the SEO content strategy for meater.com in partnership with the brand and web teams Conduct keyword research, update on-site content (headlines, metadata, PDPs, category pages) and optimize for both rankings and conversion Monitor SEO health and support technical SEO initiatives alongside developers and web ops
Lifecycle Marketing Support
Collaborate with the lifecycle marketing team to plan and deploy regional email/SMS campaigns Coordinate product and promotional content across regions (US, CA, UK, DE, EU) Monitor engagement metrics and support list segmentation, A/B testing, and automation flows
Site Optimization & A/B Testing
Identify conversion friction points using tools like GA4, heatmaps, and session replay Coordinate A/B tests for landing pages, banners, and PDPs in partnership with UX and web team Support experimentation and CRO roadmap development
Cross-Functional & Regional Collaboration
Align with global and regional teams on localized content, site experience, and campaign timing Collaborate with creative and brand teams to ensure smooth execution and brand consistency Provide post-campaign analysis and insights to inform future strategy
Key KPIs
meater.com traffic growth (paid + organic) Conversion rate (CVR) and AOV improvements ROAS and CAC (paid channels) Lifecycle engagement and revenue per send SEO keyword rankings, organic traffic, and bounce rate
Qualifications
5-7 years of experience in DTC/eCommerce execution roles, ideally in a consumer brand or agency setting Strong working knowledge of Shopify Plus, Google Ads, Meta Ads, TikTok Ads, Braze, GA4, Looker Studio, affiliate platforms Hands-on experience optimizing SEO strategies and content updates Ability to manage multiple digital initiatives simultaneously and work cross-functionally Solid analytical skills - can build reports, analyze performance, and identify improvement areas Experience with A/B testing tools, heatmaps, and web analytics platforms Bonus: experience supporting multiple regional markets (US, Canada, UK, Germany, EU)
Why You Will Love Working Here
Be part of the most disruptive force in outdoor cooking Join a true team working towards a common goal Culture of risk-taking, innovation, & quality So. Much. Food. Full medical/dental/vision package to fit your needs 401k to help you plan for the future Individual professional development programs & initiatives to help you grow professionally Great discounts on all things Traeger
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Manufacturing
#J-18808-Ljbffr
We are seeking a hands-on, results-driven DTC Growth Marketing Manager to drive executional excellence across meater.com, with an opportunity to support traeger.com over time. This role will own the day-to-day execution and performance of digital campaigns, website optimization, paid media programs, SEO/content strategy and lifecycle marketing initiatives for global direct-to-consumer (DTC) markets. This is a tactically focused role that requires strong attention to detail, platform fluency, and experience operating in fast-paced eCommerce environments. You will work closely with agency partners, internal stakeholders, and cross-functional teams to deliver growth and optimize performance across the customer journey. This is an on-site position based at Traeger's HQ in Salt Lake City. Key Responsibilities DTC growth execution Execute and optimize campaigns across paid search, social, display, affiliate and email/SMS in partnership with internal teams and external agencies Own day-to-day performance tracking and analytics for campaigns, promotions, and landing pages Partner with the web operations team to maintain product pages, navigation, banners, and site content Collaborate with cross-functional teams to support promotional launches, new product drops, and testing roadmaps
Paid Media Management
Work with agency partners to brief campaigns, QA assets, monitor pacing and report on performance Monitor performance reports across platforms and provide insights and optimizations Track spend against budget, flag pacing issues, and partner with the finance team on actuals and forecast alignment
SEO & Content Optimization
Own the SEO content strategy for meater.com in partnership with the brand and web teams Conduct keyword research, update on-site content (headlines, metadata, PDPs, category pages) and optimize for both rankings and conversion Monitor SEO health and support technical SEO initiatives alongside developers and web ops
Lifecycle Marketing Support
Collaborate with the lifecycle marketing team to plan and deploy regional email/SMS campaigns Coordinate product and promotional content across regions (US, CA, UK, DE, EU) Monitor engagement metrics and support list segmentation, A/B testing, and automation flows
Site Optimization & A/B Testing
Identify conversion friction points using tools like GA4, heatmaps, and session replay Coordinate A/B tests for landing pages, banners, and PDPs in partnership with UX and web team Support experimentation and CRO roadmap development
Cross-Functional & Regional Collaboration
Align with global and regional teams on localized content, site experience, and campaign timing Collaborate with creative and brand teams to ensure smooth execution and brand consistency Provide post-campaign analysis and insights to inform future strategy
Key KPIs
meater.com traffic growth (paid + organic) Conversion rate (CVR) and AOV improvements ROAS and CAC (paid channels) Lifecycle engagement and revenue per send SEO keyword rankings, organic traffic, and bounce rate
Qualifications
5-7 years of experience in DTC/eCommerce execution roles, ideally in a consumer brand or agency setting Strong working knowledge of Shopify Plus, Google Ads, Meta Ads, TikTok Ads, Braze, GA4, Looker Studio, affiliate platforms Hands-on experience optimizing SEO strategies and content updates Ability to manage multiple digital initiatives simultaneously and work cross-functionally Solid analytical skills - can build reports, analyze performance, and identify improvement areas Experience with A/B testing tools, heatmaps, and web analytics platforms Bonus: experience supporting multiple regional markets (US, Canada, UK, Germany, EU)
Why You Will Love Working Here
Be part of the most disruptive force in outdoor cooking Join a true team working towards a common goal Culture of risk-taking, innovation, & quality So. Much. Food. Full medical/dental/vision package to fit your needs 401k to help you plan for the future Individual professional development programs & initiatives to help you grow professionally Great discounts on all things Traeger
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Manufacturing
#J-18808-Ljbffr