Traeger, Inc.
Digital Retail Marketing Specialist
Traeger, Inc., Salt Lake City, Utah, United States, 84193
Join to apply for the
Digital Retail Marketing Specialist
role at
Traeger, Inc. Join to apply for the
Digital Retail Marketing Specialist
role at
Traeger, Inc. Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and weve been revolutionizing outdoor cooking ever since. Were a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If youre a team player whos dedicated to delivering top-quality results every day, then we want you to come cook with us! What You'll Do: Traeger is on the lookout for a Digital (3P) Retail Marketing Specialist to join our team to help drive our digital business. As our Digital Retail Marketing Specialist, you will be responsible for helping to manage and develop strategy for marketing efforts with our key partners like Home Depot, Ace, and Scheels. You will have experience with 3P digital retail marketplace partners. How You'll Help Us Win : Campaign Management:
Create, launch, and manage PPC campaigns, including PLAs, Banner Ads, Home page placements, etc. to meet company objectives Conduct keyword and competitor research and optimize ad targeting to maximize campaign performance. Manage and Request Content/Assets: Recognize asset and content needs for each retailers campaigns. Test different assets to find what works best on each platform and create roadmaps for each retailers best practices/ top performing creative Bid Management: Monitor and adjust keyword bids to achieve optimal ad placement, return on ad spend (ROAS), sales, and total advertising cost of sale (TACOS). Implement bid strategies and budget allocation based on goals Keyword Research and Optimization: Perform in-depth keyword/category research to identify high-converting and relevant search terms. Continuously optimize keyword lists, ad copy, and competitors in the space to improve campaign performance. Data Analysis: Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement. Generate reports and provide insights to stakeholders on campaign performance Budget Management: Manage advertising budgets effectively, ensuring campaigns stay within allocated budgets while maximizing results. Strategic Planning: Develop and execute advertising strategies aligned with our objectives and industry best practices. Identify opportunities for account expansion and growth. What You'll Need to Succeed: 3 to 4 years of experience in a similar role Excellent written and verbal communication skills Proficient in Microsoft Suite (mainly in Excel and PowerPoint) Proactive/self-starter - has great work ethic and looks for opportunities to learn and improve Passion for data, analytics, and campaign performance/optimization Have the ability to manage multiple projects at the same time and still meet/beat KPIs Great organizational processes to make sure all assigned tasks are completed on time Strong team player - be able to work well with team members across different departments Why Youll Love Working Here : Be part of the most disruptive force in outdoor cooking Join a true team working towards a common goal Culture of risk-taking, innovation, & quality So. Much. Food. Full medical/dental/vision package to fit your needs Individual professional development programs & initiatives to help you grow professionally Great discounts on all things Traeger Did we mention all the food? Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Manufacturing Referrals increase your chances of interviewing at Traeger, Inc. by 2x Get notified about new Retail Marketing Specialist jobs in
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Digital Retail Marketing Specialist
role at
Traeger, Inc. Join to apply for the
Digital Retail Marketing Specialist
role at
Traeger, Inc. Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and weve been revolutionizing outdoor cooking ever since. Were a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If youre a team player whos dedicated to delivering top-quality results every day, then we want you to come cook with us! What You'll Do: Traeger is on the lookout for a Digital (3P) Retail Marketing Specialist to join our team to help drive our digital business. As our Digital Retail Marketing Specialist, you will be responsible for helping to manage and develop strategy for marketing efforts with our key partners like Home Depot, Ace, and Scheels. You will have experience with 3P digital retail marketplace partners. How You'll Help Us Win : Campaign Management:
Create, launch, and manage PPC campaigns, including PLAs, Banner Ads, Home page placements, etc. to meet company objectives Conduct keyword and competitor research and optimize ad targeting to maximize campaign performance. Manage and Request Content/Assets: Recognize asset and content needs for each retailers campaigns. Test different assets to find what works best on each platform and create roadmaps for each retailers best practices/ top performing creative Bid Management: Monitor and adjust keyword bids to achieve optimal ad placement, return on ad spend (ROAS), sales, and total advertising cost of sale (TACOS). Implement bid strategies and budget allocation based on goals Keyword Research and Optimization: Perform in-depth keyword/category research to identify high-converting and relevant search terms. Continuously optimize keyword lists, ad copy, and competitors in the space to improve campaign performance. Data Analysis: Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement. Generate reports and provide insights to stakeholders on campaign performance Budget Management: Manage advertising budgets effectively, ensuring campaigns stay within allocated budgets while maximizing results. Strategic Planning: Develop and execute advertising strategies aligned with our objectives and industry best practices. Identify opportunities for account expansion and growth. What You'll Need to Succeed: 3 to 4 years of experience in a similar role Excellent written and verbal communication skills Proficient in Microsoft Suite (mainly in Excel and PowerPoint) Proactive/self-starter - has great work ethic and looks for opportunities to learn and improve Passion for data, analytics, and campaign performance/optimization Have the ability to manage multiple projects at the same time and still meet/beat KPIs Great organizational processes to make sure all assigned tasks are completed on time Strong team player - be able to work well with team members across different departments Why Youll Love Working Here : Be part of the most disruptive force in outdoor cooking Join a true team working towards a common goal Culture of risk-taking, innovation, & quality So. Much. Food. Full medical/dental/vision package to fit your needs Individual professional development programs & initiatives to help you grow professionally Great discounts on all things Traeger Did we mention all the food? Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Manufacturing Referrals increase your chances of interviewing at Traeger, Inc. by 2x Get notified about new Retail Marketing Specialist jobs in
Salt Lake City, UT . Salt Lake City, UT $30.00-$45.00 4 days ago Salt Lake City, UT $55,000.00-$75,000.00 1 week ago Salt Lake City, UT $64,000.00-$75,000.00 2 days ago Marketing Manager B2B Growth & Demand Gen (HR-Focused)
Salt Lake City, UT $65,000.00-$90,000.00 3 days ago Salt Lake City, UT $90,000.00-$120,000.00 3 weeks ago Salt Lake City, UT $74,640.00-$93,300.00 1 week ago Salt Lake City Metropolitan Area 2 weeks ago Salt Lake City, UT $57,000.00-$70,000.00 1 day ago Salt Lake City, UT $60.00-$85.00 1 month ago Salt Lake City Metropolitan Area $140,000.00-$160,000.00 3 weeks ago Marketing & Digital Publishing Specialist
Salt Lake City, UT $56,000.00-$62,000.00 1 week ago Marketing And Business Development Coordinator
Salt Lake City, UT $70,000.00-$80,000.00 1 month ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr