Critical Start
Channel & Field Marketing Manager, West
Critical Start, Phoenix, Arizona, United States, 85003
Overview
Channel & Field Marketing Manager, West — Critical Start Join to apply for the Channel & Field Marketing Manager, West role at Critical Start. At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action, and we pursue innovation in everything we do. What You Will Be Doing
Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences. Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes. Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings. Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI. What You Will Bring
Required Qualifications
Experience: 3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships. Channel Marketing Expertise: Proven experience developing marketing programs with Channel Partners, including VARs, National Partners, and Alliance Partners. Education: Bachelor’s degree in marketing, communications, business, or a related field. Collaboration & Relationship Building: Strong ability to engage with diverse teams, articulate ideas effectively, and follow through on commitments. Cross-Functional Coordination: Experience managing multiple internal and external teams to drive marketing initiatives. Project & Event Management: Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives. Mindset & Work Ethic: Positive attitude, team-oriented, and proactive with a “get it done” approach. Technical Skills: Familiarity with Salesforce (SFDC) and Marketo. Detail-Oriented & Organized: Strong project coordination skills, with a focus on tracking progress against deadlines. Communication Skills: Excellent written and verbal communication abilities. Software Proficiency: Strong skills in Microsoft PowerPoint, Word, and Excel. Travel Requirements: Ability to travel up to 30% of the time. Location: Remote role; candidates must be physically located on the West Coast. What It’s Like Working Here
Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. We prioritize a casual dress code and a collaborative, supportive culture. Our Plano, TX office offers open spaces and amenities aimed at collaboration and well-being. Compensation & Benefits
The total compensation range for this role includes base salary and additional compensation: Compensation range: $90,000 - $120,000 base Additional compensation: Annual bonus Employment benefits include: 100% employee healthcare coverage; 50% coverage for dependents Unlimited PTO, paid Parental and Military Leave Dental and Vision plans Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability 401(k) plan with matching Employee Assistance Program and wellness initiatives How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/ Seniority level
Mid-Senior level Employment type
Full-time Job function
Advertising, Writing/Editing, and Marketing Industries: Computer and Network Security, Software Development, IT Services and IT Consulting We prioritize your privacy and security. Critical Start will never request financial information or sensitive personal data during the interview process. If you encounter any suspicious requests, contact recruiting@criticalstart.com. Critical Start is an equal opportunity employer. We prohibit discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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Channel & Field Marketing Manager, West — Critical Start Join to apply for the Channel & Field Marketing Manager, West role at Critical Start. At Critical Start, we’re on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, we’ve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action, and we pursue innovation in everything we do. What You Will Be Doing
Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences. Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes. Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings. Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI. What You Will Bring
Required Qualifications
Experience: 3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships. Channel Marketing Expertise: Proven experience developing marketing programs with Channel Partners, including VARs, National Partners, and Alliance Partners. Education: Bachelor’s degree in marketing, communications, business, or a related field. Collaboration & Relationship Building: Strong ability to engage with diverse teams, articulate ideas effectively, and follow through on commitments. Cross-Functional Coordination: Experience managing multiple internal and external teams to drive marketing initiatives. Project & Event Management: Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives. Mindset & Work Ethic: Positive attitude, team-oriented, and proactive with a “get it done” approach. Technical Skills: Familiarity with Salesforce (SFDC) and Marketo. Detail-Oriented & Organized: Strong project coordination skills, with a focus on tracking progress against deadlines. Communication Skills: Excellent written and verbal communication abilities. Software Proficiency: Strong skills in Microsoft PowerPoint, Word, and Excel. Travel Requirements: Ability to travel up to 30% of the time. Location: Remote role; candidates must be physically located on the West Coast. What It’s Like Working Here
Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. We prioritize a casual dress code and a collaborative, supportive culture. Our Plano, TX office offers open spaces and amenities aimed at collaboration and well-being. Compensation & Benefits
The total compensation range for this role includes base salary and additional compensation: Compensation range: $90,000 - $120,000 base Additional compensation: Annual bonus Employment benefits include: 100% employee healthcare coverage; 50% coverage for dependents Unlimited PTO, paid Parental and Military Leave Dental and Vision plans Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability 401(k) plan with matching Employee Assistance Program and wellness initiatives How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/ Seniority level
Mid-Senior level Employment type
Full-time Job function
Advertising, Writing/Editing, and Marketing Industries: Computer and Network Security, Software Development, IT Services and IT Consulting We prioritize your privacy and security. Critical Start will never request financial information or sensitive personal data during the interview process. If you encounter any suspicious requests, contact recruiting@criticalstart.com. Critical Start is an equal opportunity employer. We prohibit discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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