Marketing Admin Job at Integral Chiropractic in San Mateo

Position Summary
We are seeking a high-energy, proactive Office Manager to lead our operations and oversee all aspects of clinic administration. The right candidate is organized, detail-oriented, and confident — someone who thrives in a leadership role, communicates effortlessly with patients and staff, and can balance the details of daily operations with the big-picture growth of the business.

This is more than just an office role — we’re looking for someone who wants to take ownership, improve systems, and help elevate the clinic experience for both patients and staff.

Key Responsibilities

• Clinic Leadership & Oversight
• Supervise daily operations and ensure a smooth, efficient workflow across all departments.
• Lead team meetings, establish clear expectations, and keep staff accountable.
• Anticipate challenges and resolve issues before they impact patients or workflow.
• Patient Experience & Communication
• Serve as the first point of contact: warmly greet patients, manage calls, and handle scheduling.
• Support patient inquiries related to care, billing, or insurance.
• Ensure a welcoming, professional environment that reflects the clinic’s high standards.
• Marketing Analysis
• Business & Operations Management
• Handle payroll, staff scheduling, and vendor relations.
• Manage supply ordering and clinic inventory.
• Track KPIs (new patients, retention, collections, etc.) and provide reports to the owner.
• Implement office policies and improve processes to enhance productivity.

Qualifications

• Proven experience as an Office Manager, Practice Manager, or similar leadership role (healthcare/medical office preferred).
• Strong leadership and team management skills; able to motivate, coach, and hold others accountable.
• Knowledge of insurance verification, billing, and patient account management.
• Excellent communication, customer service, and conflict-resolution skills.
• Highly organized, detail-oriented, and able to juggle multiple priorities.
• Professional, energetic, and approachable personality with a patient-first mindset.
• Experience in marketing or social media management (helping promote clinic events, posting updates, etc.).
• Sales or patient retention experience — able to confidently explain care plans or package options.
• Background in HR, recruiting, or staff development.
• Familiarity with chiropractic, rehab, or fitness industries.
• Bilingual is a strong plus in serving our community.

Others

• Previous experience in marketing, social media management, or a related role (healthcare, fitness, or wellness industry a plus).

• Strong understanding of social media platforms (Instagram, Facebook, TikTok, Google Business).

• Ability to create engaging content (posts, short videos, reels, stories, graphics).

• Basic knowledge of running and optimizing paid ads (Facebook Ads Manager, Google Ads).

• Excellent communication skills — both written and verbal.

• Strong organizational skills with the ability to manage multiple campaigns and deadlines.

• Comfortable interacting with patients and capturing media (photos/videos) in a professional, HIPAA-compliant way.

Bonus Skills (Highly Valued, But Not Required)

• Experience with Canva, Adobe Creative Suite, or other design tools for graphics and branding.

• Basic video editing skills (Reels, YouTube, TikTok editing).

• Familiarity with SEO, email marketing, or CRM systems.

• Experience tracking analytics and generating reports to measure ROI.

• Interest or background in chiropractic, fitness, or athletic performance industries.

• Bilingual skills (Spanish, Mandarin, or Tagalog) to better engage with our community.