Regions Bank is hiring: Creative Director - Marketing in Birmingham

Overview

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Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to safeguarding private and personally identifiable information you submit. The information will be collected and reviewed by associates, consultants, and vendors of Regions to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting the careers section of the system.

Responsibilities

• Leads and inspires a diverse creative team of writers, designers, and content creators
• Develops and executes integrated multimedia campaigns across digital, traditional, and experiential channels
• Oversees creative strategy for local campaigns, sponsorship activations, point-of-sale, community engagement and support collateral
• Ensures brand consistency across all collateral, from branch materials to digital assets
• Collaborates with marketing leadership to align creative vision with business objectives
• Manages project timelines, budgets, and creative workflow processes
• Presents creative concepts to senior leadership and key stakeholders

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. This position is incentive eligible.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, Communications or a related field and eight (8) years of creative leadership experience, with proven agency background (external or in-house)
• Or High School Diploma or GED and twelve (12) years of creative leadership experience, with proven agency background (external or in-house)
• Portfolio demonstrating successful regional/local market campaigns
• Strong understanding of financial services marketing landscape
• Experience managing multidisciplinary creative teams
• Proficiency in creative software and project management tools

Preferences

• Proven success in multi-media campaigns
• Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP) and ability to write clear, legally sound disclosures

Skills And Competencies

• Ability to analyze performance metrics and refine creative concepts based on results
• Excellent collaboration skills with cross-functional teams
• Keen attention to detail, to ensure quality and accuracy at each deliverable stage
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong time management skills
• Strong understanding of customer journey mapping, segmentation, and data-driven personalization
• Strong verbal, written communication, and organizational skills

This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and performance in the job role. The target information below is based on the Metropolitan Statistical Area Market Range where the position is located and the level of the position.

Job Range Target: $122,756.15 USD

Median: $172,930.00 USD

Incentive Pay Plans: This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible and comprehensive. The following is a synopsis of benefits offered for informational purposes and is not a complete summary of plan terms and conditions:

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location and Compliance

Location: Regions Center, Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications are accepted electronically through our career site for a minimum of five business days from the date of posting. Higher-volume postings may remain active longer due to business need and may be closed at any time thereafter at the company’s discretion.

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Location: Birmingham, AL

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing and Sales

Industries: Banking