Ethos Life is hiring: Creative Lead, Copy (TV & Video) in San Francisco

About Ethos Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health. We make getting life insurance easier, faster and better for everyone. Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights\' Global Insurtech 50 list and BuiltIn\'s Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! About the role We\'re looking for a talented and dynamic Creative Lead, Copy with a passion for TV and video advertising. This is an exciting opportunity for a creative leader who excels at crafting compelling narratives for a variety of screens, from quick-hitting paid social spots to longer-form video content and TV commercials. The ideal candidate is a strategic storyteller with a proven track record of writing impactful, results-driven copy. You\'ll have experience working both in an agency setting and on the client side, giving you a unique perspective on the creative process from all angles. A deep understanding of direct response (DR) principles is essential; this isn\'t just about brand-building, it\'s about driving action and measuring success. Duties and Responsibilities Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points Review performance data to understand what\'s working and what\'s not, and use those insights to optimize future creativity Qualifications and Skills 5-10 years of experience as a Copywriter, with significant time spent writing for video and TV A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand-focused work Experience working in a fintech or similar industry (e.g., SaaS, subscription-based services, non-physical products) is a huge plus Proven ability to write compelling, punchy copy that captivates audiences in short-form video A collaborative spirit and the ability to thrive in a fast-paced environment Excellent communication and presentation skills, with the ability to articulate your creative vision to stakeholders Familiarity with the TV production process, including experience on set and working with directors, producers, and editors The US national base salary range for this full-time position is $114,000 - $203,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. Apply Interested in building your career at Ethos Life? Get future opportunities sent straight to your email. #J-18808-Ljbffr In Summary: Ethos is looking for a talented and dynamic Creative Lead, Copy with a passion for TV and video advertising . The ideal candidate is a strategic storyteller with a proven track record of writing impactful, results-driven copy . The US national base salary range for this full-time position is $114,000 - $203,000 . En Español: Acerca de Ethos Ethos fue construido para que sea más rápido y fácil obtener un seguro de vida para los próximos millones de familias. Nuestro enfoque combina la experiencia del sector, la tecnología y el toque humano para encontrar la póliza adecuada para proteger a sus seres queridos. Aprovechamos tecnología profunda y ciencia de datos para agilizar el proceso de seguros de vida, haciéndolo más accesible y conveniente. Usando análisis predictivo, somos capaces de transformar un proceso tradicionalmente multi-semana en una experiencia digital moderna para nuestros usuarios que puede tomar solo minutos! Hemos emitido miles de millones de copias cada mes y eliminado las barreras tradicionales, introduciendo a la industria en la era moderna plataforma. Esta es una oportunidad emocionante para un líder creativo que sobresale en la elaboración de narrativas convincentes para una variedad de pantallas, desde lugares sociales pagados rápidos hasta contenido de video y anuncios televisivos más largos. El candidato ideal es un narrador estratégico con una trayectoria comprobada de escribir copias impactantes y basadas en resultados. Tendrá experiencia trabajando tanto en un entorno de agencia como en el lado del cliente, dándole una perspectiva única sobre el proceso creativo desde todos los ángulos. Duties and Responsibilities Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots Oportunidad de estirar tus músculos creativos directamente a través de otros canales según sea necesario, incluyendo marketing por correo electrónico y social Contemplar escritos atractivos y efectivos para varias plataformas de vídeo, incluidas YouTube, OTT y sociales pagadas Desarrollar guiones para contenido generado por los usuarios (UGC) y puntos de conversación para colaboradores influyentes y anfitriones de podcasts Colaborar con nuestro equipo creativo interno y agencias externas para dar vida a las ideas, desde el concepto inicial hasta la producción final La oportunidad de extender sus músculos directos creativos en otras canles como se necesita, incluyendo email marketing y redes sociales Pagados Entendrán los puntos de investigación y dolor del consumidor para impulsar la conversión Copia persuasiva con claros CTAs Collaborar con socios transversales para asegurar una voz coherente y cohesivo de marca para todos los proveedores de servicios de consumo Para comprobar lo que es un proceso de trabajo rápido y su capacidad de trabajo. Nuestros rangos salariales se determinan por rol, nivel y ubicación. El rango que aparece en cada puesto de trabajo refleja el objetivo mínimo y máximo para los nuevos salarios de contratación para la posición en todas las ubicaciones estadounidenses. Dentro del rango, el pago individual se determina por la localización laboral y factores adicionales, incluidas habilidades relacionadas con el empleo, experiencia y educación o capacitación relevante. Tenga en cuenta que los detalles de compensación enumerados en los puestos de trabajo de Estados Unidos solo reflejan el sueldo básico y no incluyen bonos, equidad o beneficios aplicables. Puede encontrar más información sobre nuestros beneficios estadounidenses en https://www.ethoslife.com/careers/t satisface todos los requisitos individuales?