Public Relations Account Director (B2B Technology, Cybersecurity, Financial Serv

Overview Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services) role at Highwire. Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. Highwire believes that storytelling fuels transformation and strives to represent all voices. We foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy. Our people-first culture is driven by core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction. We are a values-driven agency committed to diversity, inclusion, and belonging. Key Responsibilities Media/Influencer Relations Build and maintain relationships with business, broadcast, and influencer media; mentor staff to develop the same Creative use of social media channels to engage and support efforts Ongoing engagement of media for the agency (e.g., blog Q&A, lunch talks, etc.) Measure the ROI of communications activities Experience with social media influencer engagement, content campaigns, and media coverage amplification Client Service/Management: deliver exemplary service for specified clients Develop strong working relationships with clients and understand their business, competitors, and industry bodies Identify key messages and audiences; develop strategic communications plans Deliver projects on time and on budget; understand account financials and manage hours vs. fees Proactively communicate with clients on deliverables and budget; identify opportunities for organic growth and meet revenue targets Develop and maintain strong media relationships; stay informed on market trends and client needs Own account management to ensure accurate monthly billing, client expenses recoupment, and current accounts Lead execution of programs (writing/editing, media relations, social, digital, crisis work) as appropriate; be an ambassador for the agency Writing Proficiencies: plan campaigns, generate/edit award submissions, press releases, fact sheets, backgrounders, biographies, briefing books, pitches, Q&As, and related materials Maintain professional, articulate client communication; develop consistent, creative pitches Agency Operations: manage 2 direct reports; support development goals and performance reviews; participate in new business; attend networking events; promote a respectful, enthusiastic, and professional work environment Self Development: set quarterly goals with leadership; prioritize based on impact and timelines; drive projects independently and meet deadlines Requirements At least 7 years PR agency experience Strong academic record with emphasis on English and/or Business Core consumer brand PR background with knowledge of corporate PR and crisis management Experience managing reactive and proactive press office; handling press inquiries Experience measuring the ROI of communications activities Experience with influencer engagement, content campaigns, and media coverage amplification Excellent publicity skills and deep understanding of media/editorial requirements Creative thinker with a wide network of national, regional, and business media contacts Proven ability to deliver impactful PR campaigns from inception to delivery Strong relationship-building skills across internal and external stakeholders Superior written and verbal communication; strong organizational and time management abilities Team player who performs well under pressure and adapts to change Benefits Competitive salary Merit-based bonuses and promotions Hybrid work model Excellent vacation policy including extended summer and winter breaks Empower Hours on Fridays; optional early logout 401K match Medical and dental benefits; FSA Paid parental leave Commuter benefit Home office stipend; growth mindset stipend Technology reimbursement; wellness benefit Donation match; mentorship; monthly recognition; referral bonuses Regular team events and dog-friendly environment Job location: Austin, TX #J-18808-Ljbffr