Public Relations Account Director (B2B Technology, Cybersecurity, Financial Serv

Overview

Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services)

Base pay range: $125,000.00/yr - $150,000.00/yr. This range is provided by Highwire. Your actual pay will be based on your skills and experience; discuss with your recruiter to learn more.

About Highwire

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We believe storytelling fuels transformation and aim to include all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone can feel safe, celebrated and worthy. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Key Responsibilities

• Media/Influencer Relations and direction of staff to develop relationships with business, broadcast and influencer media
• Creative use of social media channels to engage and support efforts
• Ongoing engagement of media for the agency (e.g., blog Q&A, lunch talks)
• Measure ROI of communications activities
• Influencer engagement, content campaigns, and media coverage amplification
• Client Service/Management: deliver exemplary service, develop and maintain strong client relationships, understand clients’ business, competitors and industry bodies
• Develop strategic communications plans, deliver projects on time and on budget
• Understand financials of each account and manage hours vs. fees; maintain monthly client billing accuracy
• Proactively communicate with clients on status of deliverables and budget
• Identify opportunities for organic growth and hit revenue targets
• Develop and maintain strong media relationships; stay informed on market trends and client needs
• Own account management and ensure programs include writing/editing, media relations, social media, digital communications and crisis work as appropriate
• Be an ambassador for the agency
• Mentor junior staff and lead by example; staff development and strategic guidance
• Participate in new business processes and identify targets
• Attend networking events and maintain professional attitude
• Use Highwire social channels; contribute to Highwire blog
• Write and edit campaign plans, press releases, fact sheets, bios, pitches, Q&As, and related materials
• Deliver creative, consistent pitches and manage internal/external relationships
• Collaborate on agency operations; manage and develop a team with direct reports
• Support flexible work policies and drive projects forward independently
• Attend to deadlines and follow through with tasks

Qualifications

• At least 7 years of PR agency experience
• Strong academic background, particularly in English and/or Business
• Core consumer brand PR experience with knowledge of corporate PR and crisis management
• Experience handling reactive and proactive press office inquiries
• Experience measuring ROI of communications activities
• Experience with influencer engagement, content campaigns, and media coverage amplification
• Excellent publicity skills and understanding of media/editorial requirements
• Creativity and innovative thinking; broad media network
• Proven ability to deliver impactful PR campaigns from inception to delivery
• Strong relationship-building and communication skills; internally and externally
• Strong organizational and time management skills; team player under pressure
• Adaptability to flexible and changing environments

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Generous vacation policy including extended breaks
• Empower Hours on Fridays with optional early finish
• 401K match
• Medical and dental benefits/FSA
• Paid parental leave
• Commuter benefit
• Home office equipment stipend
• Growth Mindset stipend for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation match
• Mentorship
• Monthly recognition programs
• Employee and new business referral bonuses
• Quarterly company events
• Dog-friendly work environment