Marketing Director Job at Adorama in New York

Overview Marketing Director role at Adorama . Base pay range: $90,000.00/yr - $150,000.00/yr . What you will do Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency Utilize metrics tracking to gather insights and drive course correction Master Calendar Planning & Campaign Execution across all channels Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign Timeline Management for all marketing departments to ensure 360 execution on time CRM Email-SMS Campaign management Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels Active Participation in Photo Shoots & Collaborations for Brand Campaigns Website Management & Content Updates: Web Banners (Desktop, Mobile), Featured Categories, PDP Marketing Content, Blog Management, Product & E-commerce Marketing Management Oversee Full-Funnel Marketing Activities: email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics Drive End-to-End Marketing Campaigns: planning, execution and analysis Manage In-House and Third-Party Marketers Growth & Data Analysis: develop insights from Google Analytics 4 & Looker; use data to inform performance marketing, audience segmentation and budget management Direct Social Media Campaigns: managing social media content and metrics; approvals on partnerships, collaborations and budgets Collaborate with Leadership to Build the Brand Story; provide weekly roadmap updates and data analysis Brand building: enhance brand identity and visual aesthetics; guide the creative process for cohesive marketing content Work with the product team to maintain and update the website Responsibilities may evolve; employees may be asked to take on additional duties to support business priorities What will help you thrive 10 to 15 years' relevant experience Customer centric Proven capability to drive cost-effective growth Experience driving insights that lead to significant business impact Data driven with experience using tools like Looker Strong business acumen with an understanding of a P&L Hands-on leader Strong project management and organizational skills Ability to build content publishing calendars and create stories for audiences Creative thinker with experience identifying target audiences and marketing strategies Attention to detail and ability to work within brand guidelines Excellent written and verbal communication skills Ability to work in a fast-paced, deadline-driven environment with a proactive attitude Proven ability to manage high volumes of work This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected. Additional details Seniority level: Director Employment type: Full-time Job function: Advertising Industries: Advertising Services #J-18808-Ljbffr