Marketing Director Job at Adorama in Arlington

Overview Printique is a premium photo printing lab dedicated to transforming your digital images into stunning, museum-quality prints and photo products. Whether preserving cherished moments or creating personalized gifts, we combine expert craftsmanship with the latest printing technology to deliver exceptional quality that lasts a lifetime. From fine art prints to custom photo books and wall dcor, Printique helps you celebrate and share your memories in vibrant detail and timeless style. Our Leadership Principles Growth Mindset: We set high standards, embrace failure, and are open to change. Be Customer-Centered: We focus on the end-to-end customer experience. Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts. Think Like a Start-Up: We move fast, stay flexible, and celebrate every win. Be Humble & Respectful: We assume positive intent, listen actively, and support one another. What You'll Do We are looking for a creative, analytical and data driven marketer to usher in the next era of growth for Printique and a couple of other Adorama brands. This individual will be responsible for the day-to-day marketing for Printique and a couple of other Adorama brands. This is a wonderful opportunity to take ownership of a brand with the support of the larger Adorama ecosystem. Responsibilities Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency Utilize metrics tracking to gather insights and drive course correction Master Calendar Planning & Campaign Execution across all channels Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign Timeline Management for all marketing departments to ensure 360 execution on time CRM Email-SMS Campaign management Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels Active Participation in Photo Shoots & Collaborations for Brand Campaigns Website Management & Content Updates: Web Banners Desktop, Mobile; Featured Categories; PDP Marketing Content; Blog Management Product & E-commerce Marketing Management Oversee Full-Funnel Marketing Activities: Managing all aspects of marketing, including email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics. Drive End-to-End Marketing Campaigns: Leading the planning, execution and analysis of comprehensive marketing campaigns. Manage In-House and Third-Party Marketers Growth & Data Analysis Develop insights from Google Analytics 4 & Looker metrics Utilizing data to inform performance marketing, audience segmentation and budget management Direct Social Media Campaigns Managing social media content and metrics Approvals on partnerships, collaborations and budgets Collaborate with Leadership to Build the Brand Story Working closely with leadership to shape and communicate our brand story Providing weekly roadmap updates and data analysis Brand building Enhancing brand identity and visual aesthetics across all marketing channels Guiding the creative process to ensure cohesive and compelling marketing content Work with the product team to maintain and update the website Responsibilities may evolve over time; employees may be asked to take on additional duties as needed to support business priorities. What Will Help You Thrive 10 to 15 years' relevant experience Customer centric Proven capability to drive cost-effective growth Clear experience of driving insights that lead to significant impacts to the business Data driven with experience with data and visualization tools like Looker Good business acumen with a strong understanding of a P&L Hands on leader Strong project management skills Strong organizational skills to build content publishing calendars and create stories for our audiences Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising marketing strategies to reach them Strong attention to detail and ability to work within brand guidelines Exceptional written and verbal communication skills Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude Proven ability to handle high volumes of work at all times This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected. Apply today and let's create something extraordinary together. Pay range for this role: 90,000$150,000 USD #J-18808-Ljbffr