Vice President, Product Marketing
Confidential, Stamford, CT, United States
Vice President, Product Marketing
About the Company
Well-established organization facilitating access to the digital economy
Industry Management Consulting
Type Privately Held
Founded 2013
Employees 51-200
Categories
Consulting & Professional Services Financial Services
Specialties
bitcoin digital currency asset management and financial services
About the Role
The Company is in search of a Vice President, Product Marketing to take on a pivotal role in owning the go-to-market strategy and positioning for its digital asset investment products. The successful candidate will be responsible for crafting compelling messaging, narratives, and competitive differentiation that drive market adoption. This strategic and execution-focused position requires a deep understanding of investment products, distribution dynamics, and markets, with a proven track record in launching and enhancing product adoption through strategic GTM campaigns and sales enablement. The role demands a strong analytical mindset, excellent communication skills, and the ability to lead cross-functional initiatives, particularly in the context of the rapidly evolving digital asset industry.
Applicants for the Vice President, Product Marketing role at the company should have 8-15 years' of experience in product or product marketing, particularly in financial services, fintech, crypto, or high-growth sectors. A Bachelor's degree in marketing, finance, communication, or equivalent experience is required. The ideal candidate will have a demonstrated interest in crypto, digital assets, or disruptive, high-growth industries, and be comfortable working with modern martech stacks. Responsibilities include developing and maintaining sales enablement tools, leading product launch planning, and managing integrated marketing campaigns to support AUM growth. The role also involves serving as the key liaison between product and distribution teams to ensure alignment across roadmap, messaging, and go-to-market execution.
Hiring Manager Title Chief Marketing Officer
Travel Percent Less than 10%
Functions
Product Marketing
About the Company
Well-established organization facilitating access to the digital economy
Industry Management Consulting
Type Privately Held
Founded 2013
Employees 51-200
Categories
Consulting & Professional Services Financial Services
Specialties
bitcoin digital currency asset management and financial services
About the Role
The Company is in search of a Vice President, Product Marketing to take on a pivotal role in owning the go-to-market strategy and positioning for its digital asset investment products. The successful candidate will be responsible for crafting compelling messaging, narratives, and competitive differentiation that drive market adoption. This strategic and execution-focused position requires a deep understanding of investment products, distribution dynamics, and markets, with a proven track record in launching and enhancing product adoption through strategic GTM campaigns and sales enablement. The role demands a strong analytical mindset, excellent communication skills, and the ability to lead cross-functional initiatives, particularly in the context of the rapidly evolving digital asset industry.
Applicants for the Vice President, Product Marketing role at the company should have 8-15 years' of experience in product or product marketing, particularly in financial services, fintech, crypto, or high-growth sectors. A Bachelor's degree in marketing, finance, communication, or equivalent experience is required. The ideal candidate will have a demonstrated interest in crypto, digital assets, or disruptive, high-growth industries, and be comfortable working with modern martech stacks. Responsibilities include developing and maintaining sales enablement tools, leading product launch planning, and managing integrated marketing campaigns to support AUM growth. The role also involves serving as the key liaison between product and distribution teams to ensure alignment across roadmap, messaging, and go-to-market execution.
Hiring Manager Title Chief Marketing Officer
Travel Percent Less than 10%
Functions
Product Marketing