Programmatic Advertising Account Specialist - Ad Sales Job at Spectrum in New Yo

Overview

The Advanced Account Specialist is a key partner in providing support for the Programmatic Sales and Account Management team. This role will partner with Sales and Account Management as they monitor and build programmatic deals to ensure the proper elements are received and executed as intended. They will ensure accuracy and communicate with the Ad Operations and Product Management Team about optimization, resolve any concerns around implementation, technology pacing and performance based on the campaigns that have been escalated from the Sales team. They will provide post-campaign reporting and analysis as well as serve as a cross functional liaison that requires an escalation path.

At Spectrum Reach, our team brings more than 22,000 clients world-class creative and innovative advertising solutions to get more impressions in front of their target audiences. We give our clients the best content, insights, products, and people to exceed their advertising needs across TV, apps, social, and other media platforms.

Responsibilities

• Actively and consistently support all efforts to simplify and enhance the customer experience for programmatic deals.
• Partner with Account Managers to understand client marketing objectives to help work on programmatic recommendations as part of the larger overall multiscreen campaign.
• Manage programmatic campaigns from start to finish and oversee campaign accuracy and performance, including deal intake accuracy, correct implementation, troubleshooting, reporting, delivery, pacing, and ensuring KPIs are aligned with expectations.
• Work cross-functionally with Operations to ensure correct setup and execution and to troubleshoot campaigns.
• Liaison with cross-functional partners (Ad Operations, Product, and Yield Management) to institute optimization tactics and campaign compliance, and communicate changes and progress to Sales and Account Management where necessary.
• Show understanding of product capabilities and troubleshoot/maximize inventory usage to ensure optimized delivery.
• Review and evaluate campaign effectiveness with Account Managers to drive account strategy for retaining clients and positioning new business.
• Perform other duties as assigned.

What our Advanced Ad Account Specialists Enjoy Most

• Building client relationships and assisting them with evolving needs
• Being part of the creative development process from beginning to end
• Hands-on involvement with both the creative and the business aspects

We’re an enthusiastic team with a culture of excellence. On any given day, you’ll be managing accounts, prospecting, or cultivating connections with clients who advertise across our networks.

What You’ll Bring to Spectrum

Required Qualifications

• Must have experience managing Programmatic campaigns
• Effective verbal, written, and interpersonal communications with the ability to translate data, information, and research into compelling points of view
• Effective communication skills and attention to detail in a fast-paced sales environment
• Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies
• Ability to decipher between client needs, e.g., branding campaigns vs. call-to-action and the associated schedules
• Familiarity with writing rationales and/or agency points of view
• Demonstrated understanding of reach and frequency when measuring campaigns
• An analytical mindset that identifies solutions based in data
• Education: Bachelor’s Degree or equivalent work experience
• Experience: Media sales campaign management (1-2 years), programmatic experience, experience reviewing digital advertising campaign performance and execution
• Technical Skills: MS Office and spreadsheets
• Skills: Communication, organization, attention to detail, familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies; ability to decipher between client needs (branding vs. CTA); familiarity with writing rationales and/or agency points of view; demonstrated understanding of reach and frequency; analytical mindset

Preferred Qualifications

• Proficiency in advertising technology and familiarity with ad tracking and performance metrics platforms

SPECTRUM CONNECTS YOU TO MORE

• Learning Culture: 160+ hours of training, hands-on experience, and mentoring to advance your skills
• Dynamic Growth: Paid training and opportunities to move up and around the company
• Competitive Pay: Generous starting pay
• Total Rewards: See all the ways we invest in you—at work and in life

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The base pay for this position generally is between $54,960.00 and $75,000.00. The actual compensation offered will consider a wide range of factors, including skills, qualifications, experience, and location. We comply with local wage minimums and some positions may be eligible for additional forms of incentive-based compensation such as bonuses.

Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. We are committed to growing a workforce that reflects the customers and communities we serve.

Charter Communications is known by our Spectrum products and services, including Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.