Gtn, Inc.
AI-Powered Digital Marketing Lead (One-Person Growth Team) We’re hiring a senior digital marketing expert who can operate as a one-person growth team. You’ll use best-in-class AI tools to concept, produce, launch, and optimize multi-channel campaigns—without needing a large creative department. If you love building offers, testing angles, crafting scroll-stopping creative, and proving it with data, this is for you. Responsibilities:
What you’ll do
•
Own the funnel end-to-end:
research → strategy → creative → campaign build → optimization → reporting. •
Create multiple ad variations yourself
(static, motion, UGC-style, voiceover) using AI tools; iterate fast based on data. •
Plan, launch, and scale paid campaigns
across Meta, Google/YouTube, TikTok, and LinkedIn; manage budgets and pacing. •
Implement tracking & analytics:
GA4, GTM (incl. server-side/CAPI), pixels, events, UTMs, Looker/BI dashboards. •
Run a ruthless testing program:
angles, hooks, offers, creatives, landers, and audiences with clear hypotheses. •
Build/optimize landing pages
(Webflow preferred; Bubble/low-code a plus) and wire up email/SMS (Mailgun/Klaviyo/GHL). •
Report on the numbers that matter:
CAC, LTV, ROAS/MER, CTR, CVR, CPL—plus insights and next actions. Qualifications: • 4–8+ years in performance marketing with hands-on spend management; you’ve owned six-figure+ monthly budgets. •
AI-first creative stack:
ChatGPT/Claude, Midjourney/Imagen, Runway/CapCut/Descript, ElevenLabs, Canva/Figma, etc. • Proven
copywriting chops
(direct-response orientation) and a strong visual sense for thumb-stopping ads. • Deep platform expertise:
Meta Ads, Google Ads/YouTube, TikTok Ads
(LinkedIn/Reddit a plus). • Strong analytics: GA4, GTM (incl. sGTM/CAPI), Looker Studio, spreadsheets; you can forecast CAC/LTV with scenarios. • Comfort building landers (Webflow) and automations (Zapier/Make). You move fast, document well, and
own revenue outcomes . Compensation: $100,000 year + Performance bonus tied to revenue ROAS TBD
• What you’ll do • Own the funnel end-to-end: research → strategy → creative → campaign build → optimization → reporting. • Create multiple ad variations yourself (static, motion, UGC-style, voiceover) using AI tools; iterate fast based on data. • Plan, launch, and scale paid campaigns across Meta, Google/YouTube, TikTok, and LinkedIn; manage budgets and pacing. • Implement tracking & analytics: GA4, GTM (incl. server-side/CAPI), pixels, events, UTMs, Looker/BI dashboards. • Run a ruthless testing program: angles, hooks, offers, creatives, landers, and audiences with clear hypotheses. • Build/optimize landing pages (Webflow preferred; Bubble/low-code a plus) and wire up email/SMS (Mailgun/Klaviyo/GHL). • Report on the numbers that matter: CAC, LTV, ROAS/MER, CTR, CVR, CPL—plus insights and next actions.
Compensation: $100,000 per year
What you’ll do
•
Own the funnel end-to-end:
research → strategy → creative → campaign build → optimization → reporting. •
Create multiple ad variations yourself
(static, motion, UGC-style, voiceover) using AI tools; iterate fast based on data. •
Plan, launch, and scale paid campaigns
across Meta, Google/YouTube, TikTok, and LinkedIn; manage budgets and pacing. •
Implement tracking & analytics:
GA4, GTM (incl. server-side/CAPI), pixels, events, UTMs, Looker/BI dashboards. •
Run a ruthless testing program:
angles, hooks, offers, creatives, landers, and audiences with clear hypotheses. •
Build/optimize landing pages
(Webflow preferred; Bubble/low-code a plus) and wire up email/SMS (Mailgun/Klaviyo/GHL). •
Report on the numbers that matter:
CAC, LTV, ROAS/MER, CTR, CVR, CPL—plus insights and next actions. Qualifications: • 4–8+ years in performance marketing with hands-on spend management; you’ve owned six-figure+ monthly budgets. •
AI-first creative stack:
ChatGPT/Claude, Midjourney/Imagen, Runway/CapCut/Descript, ElevenLabs, Canva/Figma, etc. • Proven
copywriting chops
(direct-response orientation) and a strong visual sense for thumb-stopping ads. • Deep platform expertise:
Meta Ads, Google Ads/YouTube, TikTok Ads
(LinkedIn/Reddit a plus). • Strong analytics: GA4, GTM (incl. sGTM/CAPI), Looker Studio, spreadsheets; you can forecast CAC/LTV with scenarios. • Comfort building landers (Webflow) and automations (Zapier/Make). You move fast, document well, and
own revenue outcomes . Compensation: $100,000 year + Performance bonus tied to revenue ROAS TBD
• What you’ll do • Own the funnel end-to-end: research → strategy → creative → campaign build → optimization → reporting. • Create multiple ad variations yourself (static, motion, UGC-style, voiceover) using AI tools; iterate fast based on data. • Plan, launch, and scale paid campaigns across Meta, Google/YouTube, TikTok, and LinkedIn; manage budgets and pacing. • Implement tracking & analytics: GA4, GTM (incl. server-side/CAPI), pixels, events, UTMs, Looker/BI dashboards. • Run a ruthless testing program: angles, hooks, offers, creatives, landers, and audiences with clear hypotheses. • Build/optimize landing pages (Webflow preferred; Bubble/low-code a plus) and wire up email/SMS (Mailgun/Klaviyo/GHL). • Report on the numbers that matter: CAC, LTV, ROAS/MER, CTR, CVR, CPL—plus insights and next actions.
Compensation: $100,000 per year