Goodwin Recruiting
Director of Marketing Travel & Tourism Industry
A leading organization in the Napa Valley travel and tourism space is seeking a dynamic and strategic
Director of Marketing
to lead brand development, content strategy, and media initiatives across paid, owned, and earned channels. This role is perfect for a hands-on marketing leader who excels in driving performance, inspiring teams, and building influential partnerships across the industry. VNV is a non-profit with 1520 people on the team. What Youll Be Doing: Lead the organizations brand strategy across all touchpointsdigital, print, social, and experiential Oversee content planning, paid media, website, social platforms, and promotional campaigns Act as brand ambassador and spokesperson within the industry and local community Manage agency relationships, internal teams, and marketing budget to deliver measurable results Drive consumer insights and research to guide strategy and demonstrate tourisms economic impact Partner with local stakeholders, tourism boards, and executive leadership to align goals and messaging Mentor a high-performing marketing team and foster collaboration and excellence across departments What Were Looking For: 10+ years of marketing leadership experience, ideally in tourism, destination marketing, or related industries, including luxury hospitality Deep understanding of paid, earned, and owned media strategies Strong background in content strategy, digital marketing tools, and brand management Excellent communication and stakeholder engagement skills A flexible, proactive mindset with proven success managing teams and campaigns Bachelors degree required; MBA preferred 100% Health Benefits covered (50% for dependents) 401k - 4% match Bonus potential up to 10% 4 weeks vacation
Director of Marketing
to lead brand development, content strategy, and media initiatives across paid, owned, and earned channels. This role is perfect for a hands-on marketing leader who excels in driving performance, inspiring teams, and building influential partnerships across the industry. VNV is a non-profit with 1520 people on the team. What Youll Be Doing: Lead the organizations brand strategy across all touchpointsdigital, print, social, and experiential Oversee content planning, paid media, website, social platforms, and promotional campaigns Act as brand ambassador and spokesperson within the industry and local community Manage agency relationships, internal teams, and marketing budget to deliver measurable results Drive consumer insights and research to guide strategy and demonstrate tourisms economic impact Partner with local stakeholders, tourism boards, and executive leadership to align goals and messaging Mentor a high-performing marketing team and foster collaboration and excellence across departments What Were Looking For: 10+ years of marketing leadership experience, ideally in tourism, destination marketing, or related industries, including luxury hospitality Deep understanding of paid, earned, and owned media strategies Strong background in content strategy, digital marketing tools, and brand management Excellent communication and stakeholder engagement skills A flexible, proactive mindset with proven success managing teams and campaigns Bachelors degree required; MBA preferred 100% Health Benefits covered (50% for dependents) 401k - 4% match Bonus potential up to 10% 4 weeks vacation