Business Development and Marketing Director

POSITION SUMMARY

Directs the department's activities and resources to achieve departmental and organizational objectives.

ESSENTIAL FUNCTIONS

To perform this job, an individual must perform each essential function satisfactorily with or without reasonable accommodation.

• Develops and implements departmental goals, plans, and standards consistent with the clinical, administrative, legal, and ethical requirements/objectives of the organization.
• Directs and evaluates departmental operations, including patient care delivery, information technologies, service level determination, and complaint management, to achieve performance and quality control objectives.
• Plans and monitors staffing activities, including hiring, orienting, evaluating, disciplinary actions, and continuing education initiatives.
• Prepares, monitors, and evaluates departmental budgets, and ensures that the department operates in compliance with allocated funding.
• Coordinates and directs internal/external audits.
• Creates and fosters an environment that encourages professional growth.
• Ensures department stays focused on their important role in the continuum of care.
• Regular and reliable attendance.
• Perform other duties as assigned.

ADDITIONAL INFORMATION

• Position serves both internal co-workers and external customers, clients, patients, contractors, and vendors.
• Access to and/or works with sensitive and/or confidential information.
• Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).
• Skilled in the application of policies and procedures.
• Knowledge of Business Office Standards and Recommended Practices.

SUPERVISORY RESPONSIBILITIES

Manage the work of others, including planning, assigning, scheduling, and reviewing work; ensures quality standards. Responsible for hiring, terminating, training and developing, reviewing performance, and administering corrective action for staff.

KNOWLEDGE, SKILLS & ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required.

Education

• Bachelor's Degree in related field preferred
• Applicable work experience may be used in lieu of education

Skills and Abilities

• Business Mathematical Skills - Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
• Moderate Computer Skills - Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain, and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
• Complex Communication - Frequently communicates complex information and interacts with management. Can present, resolve, and address delicate situations. Can motivate and persuade others.
• Varied Business Problems - Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedent, and practices.
• Department Specific - Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.
• Functional Independent Judgment - Provides and sets goals and priorities for functional area. May make recommendations for department policies, practices, and programs. Makes decisions for and/or resolves problems for others.
• Project Planning/Organization - Handle multiple projects simultaneously, including task delegation, project oversight, and resource allocation.

PHYSICAL AND MENTAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to:

• Stand, walk, and sit for extended periods of time
• Use hands to finger, handle, or feel objects, tools, or controls
• Reach with hands and arms
• Climb stairs, balance, stoop, kneel, bend, crouch, or crawl
• Talk or hear, taste or smell

The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body is required for extended use of computers.

Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT AND TRAVEL REQUIREMENTS

Work environmental characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job responsibilities.

• Works in well-lit, ventilated, and climate-controlled office environment with routine office equipment; some equipment has moving mechanical parts.
• In hospital environment, may be exposed to hazards and unusual elements, including but not limited to bloodborne pathogens, contagious illnesses, toxic chemicals, and biohazardous materials, which may require extensive safety precautions and the use of protective equipment.
• Noise level in the work environment is typical for an office and/or hospital environment.
• Minimum overnight travel (up to 10%) by land and/or air.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.