Cotality
Principal-Product Marketing- Telecom, Energy & Utility Solutions
Cotality, Irving, Texas, United States, 75084
Overview
Principal-Product Marketing - Telecom, Energy & Utility Solutions at Cotality. Join to apply for this role at Cotality (formerly CoreLogic). What You'll Do
Lead the GTM motion for the Telecommunications, Energy and Utilities business segment. Understand data and analytics to define GTM strategy and plans. Utilize the Cotality GTM Framework for alignment with business objectives and go-to-market plans. Create value propositions, messaging playbooks, buyer personas, and product marketing plans. Stay updated on market trends, competitors, and customer use cases. Develop differentiated messaging and content for product, marketing, and sales teams. Identify cross-sell and upsell opportunities to increase customer awareness and retention. Collaborate with Customer Success for strategies and plans. Partner with Product Management to influence product roadmaps. Deliver high-impact collateral for prospective and existing customers; enable sales with materials like pitch decks, customer stories, and call scripts. Plan and execute product/feature launches with cross-functional teams. Support customer-centric event messaging. Work with Corporate Marketing on awareness and lead generation campaigns. Participate in client briefings at the Discovery Center in Irving, TX. What’s in It For You
Large (~$2B+ revenue) information services and data business with durable cash flow and profitability. Hybrid working model — 1 day in the office a week for moments that matter, with remaining time flexible. Competitive compensation and benefits. Career path for continued professional growth; working with leaders who care about your development. Access to a world-class self-development portal and a culture that values its employees. Job Qualifications
10+ years of experience in Product Marketing in B2B or B2C data, analytics, technology. Experience with SaaS offerings in a matrixed organization. Working knowledge of AI tools and how AI can enhance product marketing strategies. Ability to lead with strategy and translate into execution; strong cross-functional GTM collaboration. Proven ability to turn product innovations into compelling narratives and value propositions. Self-starter with strong initiative and drive; strong analytical and project management skills. Ability to design clear processes in a remote, distributed, deadline-driven environment. Seniority level
Director Employment type
Full-time Job function
Marketing, Sales, and Engineering Industries
Information Services, Real Estate, and Technology, Information and Media Referrals increase your chances of interviewing at Cotality by 2x. Sign in to set job alerts for “Product Marketing Specialist” roles.
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Principal-Product Marketing - Telecom, Energy & Utility Solutions at Cotality. Join to apply for this role at Cotality (formerly CoreLogic). What You'll Do
Lead the GTM motion for the Telecommunications, Energy and Utilities business segment. Understand data and analytics to define GTM strategy and plans. Utilize the Cotality GTM Framework for alignment with business objectives and go-to-market plans. Create value propositions, messaging playbooks, buyer personas, and product marketing plans. Stay updated on market trends, competitors, and customer use cases. Develop differentiated messaging and content for product, marketing, and sales teams. Identify cross-sell and upsell opportunities to increase customer awareness and retention. Collaborate with Customer Success for strategies and plans. Partner with Product Management to influence product roadmaps. Deliver high-impact collateral for prospective and existing customers; enable sales with materials like pitch decks, customer stories, and call scripts. Plan and execute product/feature launches with cross-functional teams. Support customer-centric event messaging. Work with Corporate Marketing on awareness and lead generation campaigns. Participate in client briefings at the Discovery Center in Irving, TX. What’s in It For You
Large (~$2B+ revenue) information services and data business with durable cash flow and profitability. Hybrid working model — 1 day in the office a week for moments that matter, with remaining time flexible. Competitive compensation and benefits. Career path for continued professional growth; working with leaders who care about your development. Access to a world-class self-development portal and a culture that values its employees. Job Qualifications
10+ years of experience in Product Marketing in B2B or B2C data, analytics, technology. Experience with SaaS offerings in a matrixed organization. Working knowledge of AI tools and how AI can enhance product marketing strategies. Ability to lead with strategy and translate into execution; strong cross-functional GTM collaboration. Proven ability to turn product innovations into compelling narratives and value propositions. Self-starter with strong initiative and drive; strong analytical and project management skills. Ability to design clear processes in a remote, distributed, deadline-driven environment. Seniority level
Director Employment type
Full-time Job function
Marketing, Sales, and Engineering Industries
Information Services, Real Estate, and Technology, Information and Media Referrals increase your chances of interviewing at Cotality by 2x. Sign in to set job alerts for “Product Marketing Specialist” roles.
#J-18808-Ljbffr