Cotality
Director, Product Marketing- Telco, Utility & Energy Solutions
Cotality, Dallas, Texas, United States, 75215
Overview Director, Product Marketing - Telco, Utility & Energy Solutions at Cotality. Join to apply for the Director, Product Marketing - Telco, Utility & Energy Solutions role at Cotality. Cotality is dedicated to making the property industry faster, smarter, and more people-centric, delivering property intelligence with precision and breadth. We are a global team driving the largest asset class in the world and aim to fuel a thriving global property ecosystem.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration. About the role and our team Product Marketers sit within the business segments and operate at the intersection of product management, marketing, sales and customer success. They translate business objectives, market opportunities and portfolio offerings into cohesive, audience-centric GTM strategies and plans. The Director, Product Marketing will develop GTM strategies for growth in Telecommunications, Energy and Utilities markets and participate in client briefings at the R&D Discovery Center in Irving, TX. What You’ll Be Doing
Lead the GTM motion for our Telecommunications, Energy and Utilities business segment Define GTM strategy and plans using data and analytics Apply the Cotality GTM Framework to align with business objectives Create value propositions, messaging playbooks, buyer personas, and product marketing plans Stay updated on market trends, competitors and customer use cases Develop differentiated messaging and content for product, marketing and sales teams Identify cross-sell and upsell opportunities to increase awareness and retention Collaborate with Customer Success for strategies and plans Partner with Product Management to influence product roadmaps Deliver high-impact collateral for prospective and existing customers Enable sales teams with materials like pitch decks, customer stories, and call scripts Plan and execute product/feature launches with cross-functional teams Support customer-centric event messaging Work with Corporate Marketing on awareness and lead generation campaigns Participate in client briefings at the Discovery Center in Irving, Texas What’s In It For You
Large (~$2B+ revenue) data business with durable cash flow Company recognized as a global "A Great Place to Work" Hybrid working model: 1 day in the office per week, with remote work otherwise Competitive compensation and benefits Career path for continued professional growth Supportive leadership focused on your development Access to our self-development portal and a culture that values employees Job Qualifications
10+ years of experience in Product Marketing in B2B or B2C data, analytics, technology Experience with SaaS offerings in a matrixed organization Working knowledge of AI tools and ability to leverage AI to enhance product marketing strategies Experience leading with strategy and translating into execution Ability to craft clear narratives and strong value propositions for products Self-starter with initiative and drive Strong analytical and project management skills with detail-oriented yet flexible problem-solving Experience delivering high-quality work in remote, geographically dispersed, deadline-driven environments Compensation and Application Window Annual Pay Range: 112,700 - 152,100 USD Application window: This opportunity is expected to remain posted through the date identified below, subject to business needs. 2025-09-16 Benefits and Culture Thrive with Cotality — a benefits experience designed to support your whole self, with flexible working, competitive time off, health coverage, growth opportunities and more. Time off: Generous PTO and holidays, well-being and volunteer time off Family Support: Parental leave and baby stipend Health: Medical plans with mental health support Retirement: 401(k) with company match Financial Perks: Well-being stipend and tuition assistance Extras: Recognition rewards, referral bonuses, discounts Cotality is an Equal Opportunity employer committed to attracting and retaining qualified people without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or veteran status. Cotality maintains a Drug-Free Workplace. Privacy Policy: Global Applicant Privacy Policy. By providing your telephone number, you agree to receive automated text messages regarding your application and employment. Message and data rates may apply. You can opt out at any time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Information Services
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Be one of the first applicants, read the complete overview of the role below, then send your application for consideration. About the role and our team Product Marketers sit within the business segments and operate at the intersection of product management, marketing, sales and customer success. They translate business objectives, market opportunities and portfolio offerings into cohesive, audience-centric GTM strategies and plans. The Director, Product Marketing will develop GTM strategies for growth in Telecommunications, Energy and Utilities markets and participate in client briefings at the R&D Discovery Center in Irving, TX. What You’ll Be Doing
Lead the GTM motion for our Telecommunications, Energy and Utilities business segment Define GTM strategy and plans using data and analytics Apply the Cotality GTM Framework to align with business objectives Create value propositions, messaging playbooks, buyer personas, and product marketing plans Stay updated on market trends, competitors and customer use cases Develop differentiated messaging and content for product, marketing and sales teams Identify cross-sell and upsell opportunities to increase awareness and retention Collaborate with Customer Success for strategies and plans Partner with Product Management to influence product roadmaps Deliver high-impact collateral for prospective and existing customers Enable sales teams with materials like pitch decks, customer stories, and call scripts Plan and execute product/feature launches with cross-functional teams Support customer-centric event messaging Work with Corporate Marketing on awareness and lead generation campaigns Participate in client briefings at the Discovery Center in Irving, Texas What’s In It For You
Large (~$2B+ revenue) data business with durable cash flow Company recognized as a global "A Great Place to Work" Hybrid working model: 1 day in the office per week, with remote work otherwise Competitive compensation and benefits Career path for continued professional growth Supportive leadership focused on your development Access to our self-development portal and a culture that values employees Job Qualifications
10+ years of experience in Product Marketing in B2B or B2C data, analytics, technology Experience with SaaS offerings in a matrixed organization Working knowledge of AI tools and ability to leverage AI to enhance product marketing strategies Experience leading with strategy and translating into execution Ability to craft clear narratives and strong value propositions for products Self-starter with initiative and drive Strong analytical and project management skills with detail-oriented yet flexible problem-solving Experience delivering high-quality work in remote, geographically dispersed, deadline-driven environments Compensation and Application Window Annual Pay Range: 112,700 - 152,100 USD Application window: This opportunity is expected to remain posted through the date identified below, subject to business needs. 2025-09-16 Benefits and Culture Thrive with Cotality — a benefits experience designed to support your whole self, with flexible working, competitive time off, health coverage, growth opportunities and more. Time off: Generous PTO and holidays, well-being and volunteer time off Family Support: Parental leave and baby stipend Health: Medical plans with mental health support Retirement: 401(k) with company match Financial Perks: Well-being stipend and tuition assistance Extras: Recognition rewards, referral bonuses, discounts Cotality is an Equal Opportunity employer committed to attracting and retaining qualified people without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or veteran status. Cotality maintains a Drug-Free Workplace. Privacy Policy: Global Applicant Privacy Policy. By providing your telephone number, you agree to receive automated text messages regarding your application and employment. Message and data rates may apply. You can opt out at any time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Information Services
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