SailPoint
Field Marketing Manager | Strategic Segment (US West)
SailPoint, Washington, District of Columbia, us, 20022
Field Marketing Manager | Strategic Segment (US West)
We are seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at strategic accounts in the US West region. This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape. You will serve as the primary field marketing lead for your territory, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers. As an Americas Field Marketing Manager – Strategic Segment (US West) you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts. Key Responsibilities: Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment to build and generate pipeline through a holistic marketing go-to-market approach. Act as a
strategic partner
to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor. Regularly
track, analyze, and report
on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization. Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops. Drive
customized account-based marketing campaigns
for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement. Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation. Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion. Manage budget, ROI, and performance metrics for all regional marketing programs and campaigns. Success Factors: The key success measures and metrics for your success in this role include: Pipeline Impact : Contribution of marketing campaigns and activities to pipeline generation and acceleration, including qualified leads and opportunities and their conversion into pipeline. Regional field Marketing KPIs : Events, attendance, engagement quality, and mix (customers vs prospects). ROI for Marketing Activities : Tracking return on investment for campaigns and activities. These metrics help evaluate the impact of marketing efforts on business growth and alignment with sales priorities. Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA is a plus. 8+ years of integrated B2B marketing experience, preferably in strategic accounts field marketing roles. Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts. Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend actions. Understanding of strategic accounts buying dynamics and behaviors in US West. Excellent written and verbal communication skills, with ability to develop strategic marketing plans and tailor messaging to diverse audiences. Strong program and project management skills with ability to manage multiple initiatives and meet deadlines. Analytical mindset with ability to pull, analyze, and interpret data and adjust tactics accordingly. Familiarity with Salesforce, Marketo, 6Sense, and Tableau. Ability to travel regionally (15%-25%) as needed. Benefits and Compensation Benefits and compensation vary based on location. This role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, with potential equity participation. The base salary range for US-based employees is estimated to be 121,800 - 226,200 USD, depending on factors such as location, knowledge, skills, experience, and internal equity. About SailPoint SailPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law. Alternative application methods are available for individuals unable to submit through this site; please contact applicationassistance@sailpoint.com for accommodations. Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Software Development
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We are seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at strategic accounts in the US West region. This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape. You will serve as the primary field marketing lead for your territory, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers. As an Americas Field Marketing Manager – Strategic Segment (US West) you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts. Key Responsibilities: Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment to build and generate pipeline through a holistic marketing go-to-market approach. Act as a
strategic partner
to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor. Regularly
track, analyze, and report
on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization. Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops. Drive
customized account-based marketing campaigns
for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement. Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation. Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion. Manage budget, ROI, and performance metrics for all regional marketing programs and campaigns. Success Factors: The key success measures and metrics for your success in this role include: Pipeline Impact : Contribution of marketing campaigns and activities to pipeline generation and acceleration, including qualified leads and opportunities and their conversion into pipeline. Regional field Marketing KPIs : Events, attendance, engagement quality, and mix (customers vs prospects). ROI for Marketing Activities : Tracking return on investment for campaigns and activities. These metrics help evaluate the impact of marketing efforts on business growth and alignment with sales priorities. Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA is a plus. 8+ years of integrated B2B marketing experience, preferably in strategic accounts field marketing roles. Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts. Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend actions. Understanding of strategic accounts buying dynamics and behaviors in US West. Excellent written and verbal communication skills, with ability to develop strategic marketing plans and tailor messaging to diverse audiences. Strong program and project management skills with ability to manage multiple initiatives and meet deadlines. Analytical mindset with ability to pull, analyze, and interpret data and adjust tactics accordingly. Familiarity with Salesforce, Marketo, 6Sense, and Tableau. Ability to travel regionally (15%-25%) as needed. Benefits and Compensation Benefits and compensation vary based on location. This role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, with potential equity participation. The base salary range for US-based employees is estimated to be 121,800 - 226,200 USD, depending on factors such as location, knowledge, skills, experience, and internal equity. About SailPoint SailPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law. Alternative application methods are available for individuals unable to submit through this site; please contact applicationassistance@sailpoint.com for accommodations. Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing and Sales Industries : Software Development
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