Culture Amp
Director, Marketing Operations
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Culture Amp
Culture Amp is the world’s leading employee experience platform, empowering companies to transform employee engagement, drive performance management, and develop high-performing teams. The role focuses on operating, optimizing, and scaling marketing and sales development teams in a SaaS environment, with AI-driven solutions and emerging technologies to drive efficiency and continuous improvement.
Overview
You are a highly strategic and innovative Director of Marketing Operations who champions data-driven decisions, operational excellence, and collaborative execution. Your impact will be shaped by operationalizing account-based experience (ABX) approaches—leveraging platforms like 6Sense and advanced AI workflows—to accelerate pipeline and revenue growth. You will work with Marketing and Demand Generation to build processes and technology that support company priorities, focusing on scalable systems, automation, and innovative practices.
Responsibilities
Shape and Drive an Innovative Marketing Operations Strategy: Define and execute a roadmap with Marketing and SDR leadership using ABX principles and AI-powered capabilities to innovate, automate, and improve processes for demand generation and pipeline growth.
Advance Technology, Data, and AI Integration: Select, integrate, and optimize marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools; promote AI workflows to improve efficiency and decision-making.
Operationalize Data-Driven and AI-Enhanced Insights: Develop dashboards and KPI cadences to measure and improve campaign performance, delivering actionable recommendations for continuous optimization.
Elevate Lead Management with Intelligent Automation: Build automated workflows for lead capture, scoring, nurturing, enrichment, and routing; prioritize ABX-qualified accounts and leads using AI.
Champion Data Quality, Governance, and Scalable Systems: Design automated data standards and processes across marketing systems, leveraging AI for data enrichment and predictive modeling.
Strengthen Cross-Functional Alignment: Partner with Sales, Product, and Finance to align operations with go-to-market and customer engagement strategies, using intelligent automation and data-driven insights.
Standardize and Scale Best Practices: Evolve workflows and standards to support scalable ABX and AI initiatives.
Build and Mentor a High-Performing, Innovation-Driven Team: Foster collaboration, experimentation, and accountability, developing talent in AI, ABX, and related practices to meet revenue targets.
Qualifications
Demonstrated leadership in marketing operations or revenue operations in high-growth SaaS or B2B tech.
Hands-on experience with marketing automation, CRM, prospect engagement, and ABX platforms (e.g., Hubspot, Marketo, Salesforce, Outreach, 6Sense); ideally including direct use of 6Sense and AI tools.
Ability to lead innovative, scalable ABX programs using data, technology, and cross-functional collaboration to drive pipeline and revenue.
Analytical rigor with ability to translate multi-source data into actionable marketing and ABX strategies.
Expertise in lead management, scoring, enrichment, and attribution modeling with automation and AI.
Proven collaboration across Marketing, Sales, and Demand Generation to drive integrated pipeline growth and scalable impact.
Experience leading executive presentations and KPI reviews with AI-powered analytics.
Collaborative, decisive leadership with ownership and urgency.
Compensation and Benefits
The base salary range is listed below; compensation includes equity and benefits. The actual base salary varies by market, skills, experience, and interview assessment. We encourage you to discuss total compensation with your Talent Acquisition Partner.
Base Salary Range (US):
$181,500 - $235,000 USD
Culture Amp offers a comprehensive benefits package, including:
Employee Share Options Program
Programs and budgets for personal and professional development
Mental wellbeing and coaching support
Monthly Life Allowance
Team budgets for team building
Quarterly wellbeing pauses and extended year-end breaks
Parental leave and in-work support from day one
Social Impact Days and home office stipend
Medical insurance coverage (US & UK)
Culture Amp is committed to diversity, equity, and inclusion, with Employee Resource Groups and ongoing anti-racism initiatives. Applicants may be asked to complete voluntary diversity questions; responses are confidential and do not affect hiring decisions.
If you require reasonable accommodations during the application or interview process, please contact accommodations@cultureamp.com.
Culture Amp retains candidate data for defined periods and may contact you regarding future opportunities. See our privacy policy for details.
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at
Culture Amp
Culture Amp is the world’s leading employee experience platform, empowering companies to transform employee engagement, drive performance management, and develop high-performing teams. The role focuses on operating, optimizing, and scaling marketing and sales development teams in a SaaS environment, with AI-driven solutions and emerging technologies to drive efficiency and continuous improvement.
Overview
You are a highly strategic and innovative Director of Marketing Operations who champions data-driven decisions, operational excellence, and collaborative execution. Your impact will be shaped by operationalizing account-based experience (ABX) approaches—leveraging platforms like 6Sense and advanced AI workflows—to accelerate pipeline and revenue growth. You will work with Marketing and Demand Generation to build processes and technology that support company priorities, focusing on scalable systems, automation, and innovative practices.
Responsibilities
Shape and Drive an Innovative Marketing Operations Strategy: Define and execute a roadmap with Marketing and SDR leadership using ABX principles and AI-powered capabilities to innovate, automate, and improve processes for demand generation and pipeline growth.
Advance Technology, Data, and AI Integration: Select, integrate, and optimize marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools; promote AI workflows to improve efficiency and decision-making.
Operationalize Data-Driven and AI-Enhanced Insights: Develop dashboards and KPI cadences to measure and improve campaign performance, delivering actionable recommendations for continuous optimization.
Elevate Lead Management with Intelligent Automation: Build automated workflows for lead capture, scoring, nurturing, enrichment, and routing; prioritize ABX-qualified accounts and leads using AI.
Champion Data Quality, Governance, and Scalable Systems: Design automated data standards and processes across marketing systems, leveraging AI for data enrichment and predictive modeling.
Strengthen Cross-Functional Alignment: Partner with Sales, Product, and Finance to align operations with go-to-market and customer engagement strategies, using intelligent automation and data-driven insights.
Standardize and Scale Best Practices: Evolve workflows and standards to support scalable ABX and AI initiatives.
Build and Mentor a High-Performing, Innovation-Driven Team: Foster collaboration, experimentation, and accountability, developing talent in AI, ABX, and related practices to meet revenue targets.
Qualifications
Demonstrated leadership in marketing operations or revenue operations in high-growth SaaS or B2B tech.
Hands-on experience with marketing automation, CRM, prospect engagement, and ABX platforms (e.g., Hubspot, Marketo, Salesforce, Outreach, 6Sense); ideally including direct use of 6Sense and AI tools.
Ability to lead innovative, scalable ABX programs using data, technology, and cross-functional collaboration to drive pipeline and revenue.
Analytical rigor with ability to translate multi-source data into actionable marketing and ABX strategies.
Expertise in lead management, scoring, enrichment, and attribution modeling with automation and AI.
Proven collaboration across Marketing, Sales, and Demand Generation to drive integrated pipeline growth and scalable impact.
Experience leading executive presentations and KPI reviews with AI-powered analytics.
Collaborative, decisive leadership with ownership and urgency.
Compensation and Benefits
The base salary range is listed below; compensation includes equity and benefits. The actual base salary varies by market, skills, experience, and interview assessment. We encourage you to discuss total compensation with your Talent Acquisition Partner.
Base Salary Range (US):
$181,500 - $235,000 USD
Culture Amp offers a comprehensive benefits package, including:
Employee Share Options Program
Programs and budgets for personal and professional development
Mental wellbeing and coaching support
Monthly Life Allowance
Team budgets for team building
Quarterly wellbeing pauses and extended year-end breaks
Parental leave and in-work support from day one
Social Impact Days and home office stipend
Medical insurance coverage (US & UK)
Culture Amp is committed to diversity, equity, and inclusion, with Employee Resource Groups and ongoing anti-racism initiatives. Applicants may be asked to complete voluntary diversity questions; responses are confidential and do not affect hiring decisions.
If you require reasonable accommodations during the application or interview process, please contact accommodations@cultureamp.com.
Culture Amp retains candidate data for defined periods and may contact you regarding future opportunities. See our privacy policy for details.
#J-18808-Ljbffr