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Morgan Hunter

Lifecycle Marketing Manager

Morgan Hunter, Kansas City, Missouri, United States, 64101

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This range is provided by Morgan Hunter. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range

$90,000.00/yr - $120,000.00/yr Additional compensation types

Annual Bonus Salary: $90k$120k | Full Benefits | Unlimited PTO | Hybrid/Flexible About Our Partner Our partner is a fast-growing data and analytics technology company helping some of the largest, worldwide known brands understand consumer behavior in ways never before possible. Their SaaS ecosystem combines shopper behavior and opinion data to help businesses make smarter product, brand, and advertising decisions. The Role Were seeking a Lifecycle Marketing Manager to drive user engagement and retention for our partners mobile app ecosystem. Youll own the strategy, execution, and optimization of retention campaigns, working cross-functionally with product, content, and acquisition teams to increase lifetime value and reduce churn. What Youll Do Design and execute data-driven retention strategies Segment audiences and personalize campaigns across push, in-app, email, and SMS Lead A/B testing and optimization of lifecycle campaigns Collaborate with product and creative teams to enhance user experience Monitor key retention metrics (DAU, MAU, LTV, churn) and report insights Champion feature adoption and user feedback integration What You Bring 35+ years in lifecycle or retention marketing, ideally in mobile apps Hands-on experience with retention tactics (push, in-app, email, SMS) Strong analytical skills (Amplitude, Mixpanel, Google Analytics, Firebase a plus) Familiarity with CRM/marketing automation tools (Braze, OneSignal, Iterable, etc.) Excellent communication, project management, and creative problem-solving skills Why Join Our Partner? Comprehensive health, dental, vision, LTD, and life insurance Mental health benefits & unlimited PTO Team-focused, innovative culture with company events & celebrations Seniority level

Associate Employment type

Full-time Job function

Marketing, Advertising, and Strategy/Planning Industries

Market Research Marketing Services Advertising Services

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