Overview
Marketing Manager (Hybrid) role at Authority Brands. The Marketing Manager will lead and oversee strategic marketing efforts within the Marketing program for the Scalable Brands, playing a key role in the development, execution, and optimization of pre- and post-open marketing strategies aimed at generating viable leads for new franchise partners. This position is integral to the broader marketing leadership team and requires a results-driven individual with strong cross-functional collaboration skills, capable of driving initiatives that enhance brand performance and franchisee success.
Responsibilities
- Lead Cross-Functional Marketing Strategy: Collaborate with the Scalable Brands marketing teams, operations teams, and Authority Brands leadership to design, implement, and optimize marketing strategies that support franchise partner acquisition and growth.
- Franchise Partner Support & Budget Management: Oversee the development and management of local marketing budgets for franchise partners, ensuring alignment with brand objectives while driving cost-effective results.
- End-to-End Project Management: Lead projects from conception through execution, ensuring clear milestones, timely delivery, and measurable results; track and report progress to leadership and manage timelines aligned with key business goals.
- KPI & Performance Analysis: Use data-driven insights to evaluate lead flow, booking rate, close rate, and other KPIs; collaborate with the marketing team to improve these metrics and contribute to overall marketing success.
- Market Research & Trend Analysis: Conduct market research with actionable recommendations on naming conventions, local market trends, and consumer behavior to enhance marketing strategies and brand positioning.
- Online Presence Audits & Optimization: Partner with internal marketing teams and vendors to audit franchisee online presence for consistency with brand standards and identify optimization opportunities.
- Marketing Performance Analysis & Reporting: Lead analysis and reporting of marketing campaign performance and communicate insights to franchise partners, senior leadership, and stakeholders.
- Franchisee Onboarding & Support: Develop onboarding processes for new franchise partners, providing tools, strategies, and guidance to execute local marketing plans; provide ongoing strategic support and training for sustained franchisee success.
- Development of Franchisee-Facing Content: Create and manage educational content for franchise partners, including meeting agendas, task checklists, and training resources.
- Vendor & Partner Relations: Manage relationships with external vendors and partners, ensuring timely collaboration and knowledge sharing across the team.
Qualifications
- Leadership & Strategic Thinking: Experience leading marketing teams or initiatives; ability to think strategically, make data-driven decisions, and align marketing with business objectives.
- Project Management: Experience managing multiple complex projects, delivering on time and within budget with clear processes.
- Digital Marketing Expertise: Understanding of SEO, PPC, remarketing, and display advertising; ability to interpret and act on digital campaign results.
- Analytical & Data-Driven: Strong analytical skills to interpret marketing data and provide actionable insights.
- Communication & Collaboration: Excellent written and verbal communication, able to present to diverse audiences.
- Problem-Solving & Innovation: Proactive, solution-oriented mindset with creative problem-solving skills.
- Adaptability & Growth Mindset: Comfortable with change and open to evolving strategies based on market trends and priorities.
- Franchisee-Centric Approach: Commitment to franchise partner success and delivering value through marketing support and collaboration.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions; however we do not sponsor visas at this time. Authority Brands Inc. is an Equal Opportunity Employer.
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