Overview
Presidio, Where Teamwork and Innovation Shape the Future. At Presidio, were at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businessesand their customersto achieve more through innovation, automation, and intelligent insights.
The Role: Marketing Operations Senior Manager
We are seeking a dynamic Marketing Operations Senior Manager to join our newly formed marketing analytics and insights team, reporting directly to the VP of Marketing Analytics and Operations. This is a foundational role that will be instrumental in building and executing the operational infrastructure that powers our marketing organization's growth and performance measurement capabilities. As a key member of our marketing team, you will be responsible for the day-to-day execution of marketing operations, campaign management, and process optimization while supporting the VP in building scalable systems and frameworks. This role offers the opportunity to shape marketing operations from the ground up in a fast-growing organization.
This is a remote position for candidates that live in the Eastern or Central Time Zones of the United States.
Core Responsibilities
Campaign Operations & Execution
- Design, implement, and manage end-to-end campaign workflows across all marketing channels (email, digital advertising, events, content syndication)
- Execute lead management processes, including lead scoring, routing, and nurturing programs
- Manage campaign setup, testing, deployment, and performance tracking across marketing automation platforms
- Coordinate campaign calendars and ensure proper campaign attribution and tracking implementation
Marketing Technology Management
- Serve as the hands-on administrator for key marketing technology platforms (Pardot/Marketo/HubSpot, Salesforce, analytics tools)
- Maintain data integrity across all marketing systems and troubleshoot technical issues
- Implement and manage marketing automation workflows, lead scoring models, and segmentation strategies
- Support the evaluation and implementation of new marketing technologies and integrations
Data Management & Quality Assurance
- Ensure data accuracy and consistency across CRM, marketing automation, and analytics platforms
- Implement and maintain data hygiene processes, including deduplication, standardization, and enrichment
- Manage database segmentation and list management for targeted campaigns
- Create and maintain data documentation and standard operating procedures
Process Development & Optimization
- Develop and document standardized marketing operations processes and workflows
- Identify bottlenecks and inefficiencies in current processes and implement solutions
- Create and maintain campaign request workflows and project management processes
- Establish quality control checkpoints and approval processes for campaign deployment
Performance Tracking & Reporting
- Build and maintain campaign performance reports and dashboards for marketing leadership
- Track and analyze key marketing metrics including lead generation, conversion rates, and campaign ROI
- Support monthly business reviews with data preparation and analysis
- Collaborate with the analytics team on attribution modeling and advanced measurement initiatives
Partner Marketing & MDF Management
- Work closely with the partner marketing team to track, measure, and report on ROI of partner MDF investments across events, digital campaigns, and other marketing activities
- Create and maintain dedicated partner dashboards that provide clear visibility into MDF utilization and performance metrics
- Develop standardized reporting templates and deliver monthly and quarterly MDF performance reports to partners
Cross-Functional Collaboration
- Partner with Sales Operations to optimize lead handoff processes and ensure proper lead follow-up
- Work closely with partner marketing, demand generation, content, and field marketing teams to execute campaigns effectively
- Collaborate with IT and data teams on system integrations and data flow optimization
- Support executive reporting by providing partner performance data and insights
Key Success Metrics
- Campaign deployment accuracy and timeliness (95%+ on-time delivery)
- Lead processing efficiency and data quality maintenance
- Marketing automation program performance and engagement rates
- System uptime and data integrity across marketing technology stack
- Process improvement implementation and team efficiency gains
- Partner MDF ROI reporting accuracy and timely delivery of monthly/quarterly reports
Required Skills and Professional Experience
- 10+ years of marketing operations experience, preferably in B2B technology companies with partner marketing experience
- Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
- Proven track record of managing complex, multi-channel marketing campaigns and partner-funded activities
- Experience with marketing analytics and reporting tools (Google Analytics, Tableau, Excel) and dashboard creation
- Strong project management skills with experience managing multiple concurrent initiatives and stakeholder reporting
Technical Skills
- Advanced proficiency in marketing automation platforms and CRM administration
- Strong analytical skills with experience in data analysis and reporting
- Working knowledge of HTML, basic SQL, and API integrations
- Experience with campaign attribution and lead routing methodologies
- Familiarity with digital advertising platforms and tracking implementation
Core Competencies
- Exceptional attention to detail and process-oriented mindset
- Strong problem-solving abilities and troubleshooting skills
- Excellent communication and collaboration skills across technical and non-technical teams
- Ability to work independently while supporting broader team objectives
- Adaptability and comfort working in a fast-paced, evolving environment
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or related field
- Experience building marketing operations functions in high-growth environments
- Knowledge of data privacy regulations (GDPR, CCPA) and compliance requirements
- Certification in relevant marketing technology platforms
- Experience with ABM (Account-Based Marketing) tools and strategies
Growth Opportunities
This role offers significant growth potential within our expanding marketing analytics organization. Successful performance will lead to opportunities for:
- Leadership responsibilities as the team grows
- Advanced analytics and data science project involvement
- Strategic planning and process design ownership
- Cross-functional project leadership and stakeholder management
- Professional development in emerging marketing technologies and methodologies
What We Offer
Join a newly formed, high-impact team with direct visibility to marketing leadership and the opportunity to build foundational systems that will scale with our organization's growth. You'll work closely with the VP to establish best practices while gaining hands-on experience across all aspects of modern marketing operations
Your future at Presidio
Joining Presidio means stepping into a culture of trailblazersthinkers, builders, and collaboratorswho push the boundaries of whats possible. With our expertise in AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.
Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data-driven transformation, youll be part of a team that is shaping the future.
Ready to innovate? Lets redefine whats nexttogether.
About Presidio
At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidios expert technical team develops custom applications, provides managed services, enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information, visit www.presidio.com
Recruitment and equal opportunity statements and notices follow as required by law.
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