Manager of Digital Marketing Analytics

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This range is provided by Atlantic Health. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$58.56/hr - $103.06/hr

Key Responsibilities

JOB DESCRIPTION

Analytics Strategy & Architecture

• Design and oversee a unified analytics architecture that supports automation, semantic modeling, and integration of platforms like GA4, Salesforce Data Cloud, BigQuery, and Power BI.
• Lead the development of a business-user friendly semantic layer to democratize access to insights.
• Ensure consistent metric definitions and alignment across teams and platforms.
  
  

Team Leadership & Enablement

• Manage and mentor digital analysts -fostering a culture of rigor, innovation, and continuous improvement.
• Define and enforce standards for tagging, QA, documentation, and reporting logic.
• Build scalable workflows for ad hoc analysis, recurring reporting, and campaign measurement.
  
  

Cross-Functional Collaboration

• Partner with marketing, product, IT, and data engineering teams to align analytics efforts with business goals.
• Translate complex data into actionable insights for non-technical stakeholders.
  
  

Governance & Quality Assurance

• Oversee data governance practices, ensuring data quality, privacy compliance (HIPAA, OCR), and security.
• (You or Your Team) Maintain a library of reusable queries, dashboards, and reporting templates.
• (You or Your Team) Monitor site performance, user behavior, and campaign effectiveness at a strategic level.
  
  

Innovation & Optimization

• Evaluate & implement emerging tools and methodologies (e.g. dbt, AI/ML for report creating & generation)
• Drive continuous improvement in reporting latency, accuracy, and usability
• Champion automation of manual reporting & adhoc tasks toward self-serve analytics
  
  

Qualifications

Required Skills & Experience:

• Bachelor's degree in computer science, economics, mathematics, or other related field
• 68 years of experience in digital marketing analytics, with at least 2 years in a leadership role.
• Expertise in GA4, Power BI, SQL, and data modeling concepts.
• Experience integrating data from multiple sources (CRM, EHR, media platforms, etc.).
• Strong communication and stakeholder management skills.
• Proven ability to lead cross-functional initiatives and mentor junior analysts.
  
  

Preferred Qualifications

• Experience with Salesforce Data Cloud, BigQuery, and dbt.
• Familiarity with tagging frameworks (GTM, Adobe Launch) and digital privacy regulations.
• Exposure to semantic layer design and reverse ETL tools.
• Background in healthcare or other regulated industries.
  
  

About Us

At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:

• Morristown Medical Center, Morristown, NJ
• Overlook Medical Center, Summit, NJ
• Newton Medical Center, Newton, NJ
• Chilton Medical Center, Pompton Plains, NJ
• Hackettstown Medical Center, Hackettstown, NJ
• Goryeb Children's Hospital, Morristown, NJ
• CentraState Healthcare System, Freehold, NJ
• Atlantic Home Care and Hospice
• Atlantic Mobile Health
• Atlantic Rehabilitation
  
  

We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.

We Have Received Awards And Recognition For The Services We Have Provided To Our Patients, Team Members And Communities. Below Are Just a Few Of Our Accolades

• 100 Best Companies to Work For and FORTUNE magazine for 15 years
• Best Places to Work in Healthcare - Modern Healthcare
• 150 Top Places to work in Healthcare - Becker's Healthcare
• 100 Accountable Care Organizations to Know - Becker's Hospital Review
• Best Employers for Workers over 50 - AARP
• Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
• One of the 100 Best Workplaces for Millennials Great Place to Work and FORTUNE magazine
• One of the 20 Best Workplaces in Health Care: Great Place to Work and FORTUNE magazine
• Official Health Care Partner of the New York Jets
• NJ Sustainable Business
  
  

Team Member Benefits

Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:

• Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)
• Life & AD&D Insurance.
• Short-Term and Long-Term Disability (with options to supplement)
• 403(b) Retirement Plan: Employer match, additional non-elective contribution
• PTO & Paid Sick Leave
• Tuition Assistance, Advancement & Academic Advising
• Parental, Adoption, Surrogacy Leave
• Backup and On-Site Childcare
• Well-Being Rewards
• Employee Assistance Program (EAP)
• Fertility Benefits, Healthy Pregnancy Program
• Flexible Spending & Commuter Accounts
• Pet, Home & Auto, Identity Theft and Legal Insurance
  
  

____________________________________________

Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.

EEO STATEMENT

Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.

About The Team

Atlantic Health System is at the forefront of medicine, setting standards for quality health care powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, the system offers more than 400 sites of care, including eight award-winning medical centers. Specializing in cardiovascular care, cancer care, orthopedics, neuroscience, pediatrics, women's health and rehabilitation medicine. Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and includes finance, legal, marketing, human resources, talent acquisition, ISS and more. Caring for our patients, our team members and the communities we serve is our central mission.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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