Moët Hennessy
Sr. Manager, Trade Marketing Experience & Design
Moët Hennessy, New York, New York, us, 10261
Sr. Manager, Trade Marketing Experience & Design
Join to apply for the
Sr. Manager, Trade Marketing Experience & Design
role at
Mot Hennessy . This range is provided by Mot Hennessy. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Overview
Base pay range:
$130,000.00/yr - $163,000.00/yr Location: Hybrid schedule, NYC Office (3 days per week). Senior Manager, Trade Marketing establishes the commercial brand standards, materials, logistics, and optimization, aligning with overall brand strategy and image. This is both a strategic and tactical role, focused on interpreting the brand strategy and applying consumer, customer, shopper and category insights to build commercially relevant brand program concepts that deliver business objectives. The Senior Manager also oversees Trade Marketing team members (7) responsible for concepting and creating materials and processes with brand standards. The Senior Manager will lead the refresh and innovation of several MHUSA processes including Marketing Comms, POSM, VAP/Promo, and be a key figure in embedding the 2025-2026 Key Priorities within the organization. This role reports into the Sr Director Trade Marketing and Marketing Operations. Responsibilities
Trade Marketing And Experience Design
Lead a Portfolio Wide Trade Marketing Team with a front-line mentality and relentless focus on our consumers and customers Consolidate and Create a NEW WoW and Model of Trade Marketing with internal TMMs and Agency Partners Work closely with Brand teams to translate brand strategy and platform into commercial brand standards & tactical guidelines, including guiding principles for distribution by channel or subchannel in coordination with Commercial Enablement Create core brand commercial program ideas, producing materials that include consumer insights, distribution strategy, visibility programs/assets, merchandising guidelines, event/activation inspiration Create and update reference sheets for MH teams and distributors describing heritage, craftsmanship, portfolio, and Perfect Serve for brands and products in portfolio in coordination with agency partners POSM
Overhaul POSM approach and investment and create strategic recommendations for A&P optimization Create new MHUSA POSM Guidelines to issue to Maisons Lead stakeholders through Deliverables, ensure aligned with Maison Timeline Lead Evolution of POSM. Identify efficiencies and streamline processes. Define framework for strategic approach of POSM at MHUSA. From ideation to placement at retail. Liaison to Admin for POSM Ordering Platform (ePOS) Act as Subject Matter Expert, Understanding internal processes of Brand, Procurement, Operations, and Internal Control Evolve and oversee weekly POSM Reporting. Consolidate and Customize as needed. Capture POSM Readiness and Performance for Quarterly Programs with assistance of Marketing Operations Sr. Specialist. Assess opportunity for reporting to be automated Promo Pack
Lead stakeholders through Deliverables, ensure aligned with Maison Timeline and across all brands with TM Team Oversee creation of Promo Pack Resources with Marketing Operations Analyst System Management
Oversee internal resources platform, MHUSA Trade Portal. Provide annual reporting on performance of assets, training, and access for new users. Initiate required site updates with IT Refresh Vis-ID of Trade Portal and track usage, aiming to improve internal usage Collaborate on re-introduction of Product Information Management Platform. Oversee integrity of data flowing from Maison to Trade Portal Anaplan Model owner for POSM and Promo Packs. Implement required updates and train users on platform and process Portfolio Support
Oversee Calendarization of Major Activities for Executive Leadership Team including Maison Visits & Tent Pole Brand events Organize and Project Manage all Portfolio Resources/Projects with Creative Agency Assess and evolve Portfolio Resources based on needs of Commercial Sales Organization Lead Onboarding for new Commercial Marketing Team members of Systems, POSM, Promo Packs and Agencies Annual Planning
Dock in BTL materials planning holistically with Maision and MHUSA annual and 3 year timelines Internal/External Relationship Management
Collaborate closely with Brand team on program development and translate strategies into commercial guidelines, program hooks and visibility; Serve as the liaison point between Brand and the Commercial organization with Trade Marketing Team Collaborate closely with relevant Customer Programming Subchannel Program Development Leads to communicate brand guidelines and ensure subchannel playbooks and programs are in line with Brand strategy. Coordinate with Channel Programming on ad hoc custom programs aligned to business objectives. Work with Consumer Insights to distill and incorporate consumer trends in the channel into brand program hooks Communication and Timelines
Primary liaison between brand and commercial teams for BTL Materials Share best practice information with Brand teams, Field Marketing and Customer Programming teams, within the MH Portfolio Set timeline targets to complete projects, chart progress and ongoing review progress 3mos, 6mos, 9mos to achieve stakeholder expectations Coordinate with PMO on key initiatives such as POSM Optimization, Annual Planning, Pivot Marketing Efficiency, AP Optimization Creates WoW on Maison Visits to ensure commercial results Organization Development
Lead a team of Trade Marketing Managers across the portfolio Create and Sharpen the Departmental Identity of Commercial Trade Marketing with consistent look and feel across collateral and Trade Marketing Materials Eliminate pain points and duplication in processes to broaden the teams capabilities Lead, manage and coach team members to ensure coordination, performance reviews, team member development and career growth facilitation Demonstrate empathy via 360 feedback to learn about behaviors towards your subordinates and how it affects their performance Recap performance and progress with supervisor and team on a regular basis Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned Education and Qualifications
Education:
Bachelors degree, MBA a plus Professional Experience & Skills: Broad, Enterprise thinking and ability to zoom out to propose solutions in efficiency and progress; Disruptive and Innovative thinking and comfort working outside the box to create new models of efficiency; Ability to move between strategic large picture endeavors and maintain details across a large team Professional Experience: 7+ years of marketing or creative marketing experience in consumer-packaged goods, luxury environment, and/or subchannel; Strong business/commercial strategy experience; Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills; Experience working within the beverage alcohol & three-tier system; Strong analytical skills with desire to work with information systems and digital platforms; Excellent planning and organization skills; Clear written and verbal communication skills; High level of organization/project management capabilities; Project Management skills, cross-functional team player with a proactive mindset Practical/Technical Knowledge: Commercial guidelines and brand programming conception; Brand Equity & Standards; Brand knowledge; Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. External applicants must be currently authorized to work in the United States on a full-time basis. Mot Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Mot Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Beverage Manufacturing
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Join to apply for the
Sr. Manager, Trade Marketing Experience & Design
role at
Mot Hennessy . This range is provided by Mot Hennessy. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Overview
Base pay range:
$130,000.00/yr - $163,000.00/yr Location: Hybrid schedule, NYC Office (3 days per week). Senior Manager, Trade Marketing establishes the commercial brand standards, materials, logistics, and optimization, aligning with overall brand strategy and image. This is both a strategic and tactical role, focused on interpreting the brand strategy and applying consumer, customer, shopper and category insights to build commercially relevant brand program concepts that deliver business objectives. The Senior Manager also oversees Trade Marketing team members (7) responsible for concepting and creating materials and processes with brand standards. The Senior Manager will lead the refresh and innovation of several MHUSA processes including Marketing Comms, POSM, VAP/Promo, and be a key figure in embedding the 2025-2026 Key Priorities within the organization. This role reports into the Sr Director Trade Marketing and Marketing Operations. Responsibilities
Trade Marketing And Experience Design
Lead a Portfolio Wide Trade Marketing Team with a front-line mentality and relentless focus on our consumers and customers Consolidate and Create a NEW WoW and Model of Trade Marketing with internal TMMs and Agency Partners Work closely with Brand teams to translate brand strategy and platform into commercial brand standards & tactical guidelines, including guiding principles for distribution by channel or subchannel in coordination with Commercial Enablement Create core brand commercial program ideas, producing materials that include consumer insights, distribution strategy, visibility programs/assets, merchandising guidelines, event/activation inspiration Create and update reference sheets for MH teams and distributors describing heritage, craftsmanship, portfolio, and Perfect Serve for brands and products in portfolio in coordination with agency partners POSM
Overhaul POSM approach and investment and create strategic recommendations for A&P optimization Create new MHUSA POSM Guidelines to issue to Maisons Lead stakeholders through Deliverables, ensure aligned with Maison Timeline Lead Evolution of POSM. Identify efficiencies and streamline processes. Define framework for strategic approach of POSM at MHUSA. From ideation to placement at retail. Liaison to Admin for POSM Ordering Platform (ePOS) Act as Subject Matter Expert, Understanding internal processes of Brand, Procurement, Operations, and Internal Control Evolve and oversee weekly POSM Reporting. Consolidate and Customize as needed. Capture POSM Readiness and Performance for Quarterly Programs with assistance of Marketing Operations Sr. Specialist. Assess opportunity for reporting to be automated Promo Pack
Lead stakeholders through Deliverables, ensure aligned with Maison Timeline and across all brands with TM Team Oversee creation of Promo Pack Resources with Marketing Operations Analyst System Management
Oversee internal resources platform, MHUSA Trade Portal. Provide annual reporting on performance of assets, training, and access for new users. Initiate required site updates with IT Refresh Vis-ID of Trade Portal and track usage, aiming to improve internal usage Collaborate on re-introduction of Product Information Management Platform. Oversee integrity of data flowing from Maison to Trade Portal Anaplan Model owner for POSM and Promo Packs. Implement required updates and train users on platform and process Portfolio Support
Oversee Calendarization of Major Activities for Executive Leadership Team including Maison Visits & Tent Pole Brand events Organize and Project Manage all Portfolio Resources/Projects with Creative Agency Assess and evolve Portfolio Resources based on needs of Commercial Sales Organization Lead Onboarding for new Commercial Marketing Team members of Systems, POSM, Promo Packs and Agencies Annual Planning
Dock in BTL materials planning holistically with Maision and MHUSA annual and 3 year timelines Internal/External Relationship Management
Collaborate closely with Brand team on program development and translate strategies into commercial guidelines, program hooks and visibility; Serve as the liaison point between Brand and the Commercial organization with Trade Marketing Team Collaborate closely with relevant Customer Programming Subchannel Program Development Leads to communicate brand guidelines and ensure subchannel playbooks and programs are in line with Brand strategy. Coordinate with Channel Programming on ad hoc custom programs aligned to business objectives. Work with Consumer Insights to distill and incorporate consumer trends in the channel into brand program hooks Communication and Timelines
Primary liaison between brand and commercial teams for BTL Materials Share best practice information with Brand teams, Field Marketing and Customer Programming teams, within the MH Portfolio Set timeline targets to complete projects, chart progress and ongoing review progress 3mos, 6mos, 9mos to achieve stakeholder expectations Coordinate with PMO on key initiatives such as POSM Optimization, Annual Planning, Pivot Marketing Efficiency, AP Optimization Creates WoW on Maison Visits to ensure commercial results Organization Development
Lead a team of Trade Marketing Managers across the portfolio Create and Sharpen the Departmental Identity of Commercial Trade Marketing with consistent look and feel across collateral and Trade Marketing Materials Eliminate pain points and duplication in processes to broaden the teams capabilities Lead, manage and coach team members to ensure coordination, performance reviews, team member development and career growth facilitation Demonstrate empathy via 360 feedback to learn about behaviors towards your subordinates and how it affects their performance Recap performance and progress with supervisor and team on a regular basis Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned Education and Qualifications
Education:
Bachelors degree, MBA a plus Professional Experience & Skills: Broad, Enterprise thinking and ability to zoom out to propose solutions in efficiency and progress; Disruptive and Innovative thinking and comfort working outside the box to create new models of efficiency; Ability to move between strategic large picture endeavors and maintain details across a large team Professional Experience: 7+ years of marketing or creative marketing experience in consumer-packaged goods, luxury environment, and/or subchannel; Strong business/commercial strategy experience; Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills; Experience working within the beverage alcohol & three-tier system; Strong analytical skills with desire to work with information systems and digital platforms; Excellent planning and organization skills; Clear written and verbal communication skills; High level of organization/project management capabilities; Project Management skills, cross-functional team player with a proactive mindset Practical/Technical Knowledge: Commercial guidelines and brand programming conception; Brand Equity & Standards; Brand knowledge; Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. External applicants must be currently authorized to work in the United States on a full-time basis. Mot Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Mot Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Beverage Manufacturing
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