Zions Bancorporation
Marketing Product Manager - Small Business Segment
Zions Bancorporation, Salt Lake City, Utah, United States, 84193
Marketing Product Manager - Small Business Segment
Join to apply for the
Marketing Product Manager - Small Business Segment
role at
Zions Bancorporation Marketing Product Manager - Small Business Segment
1 day ago Be among the first 25 applicants Join to apply for the
Marketing Product Manager - Small Business Segment
role at
Zions Bancorporation Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.
And because weve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building something speciala dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role it's your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.
You bring the talent; we bring the opportunity.
We are looking for a
Marketing Product Manager - Small Business
to support the overall marketing vision for the small business segment. Reporting to the Small Business Segment Marketing Director, this key role will partner across teams to execute marketing strategies and initiatives that align with organizational goals and the vision of Small Business Accountable executives and Enterprise Leaders.
Essential Functions:
Campaign Development & Execution: Lead cross-functional go-to-market planning and execution for product launches, including campaign development, customer communications, and sales enablement. Product Positioning & Messaging: Develop and refine product positioning and messaging that resonates with target audiences and is differentiated in the market. Influence & Alignment: Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus. Customer & Market Insights: Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning. Customer Advocacy: Serve as the voice of the small business customer in marketing discussions, ensuring strategies and messaging reflect their needs and challenges. Customer Journey Mapping: Collaborate with product and analytics teams to inform and enhance the end-to-end customer journey for small business clients, identifying opportunities to improve experience and retention. Sales Enablement: Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value. Content Development: Partner with content and creative teams to support the development of product-focused materials such as brochures, web copy, case studies, and customer communications that align with brand and regulatory standards. Performance Tracking & Optimization: Monitor and report on campaign performance, product adoption, and market impact; optimizing strategies based on data-driven insights. Regulatory Awareness Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.
Qualifications:
Requires a bachelors or masters degree in marketing, business, communications, finance, or related field and 5+ years experience in product management, product analysis, design and development, preferably in financial services or B2B environments, or other directly related experience. Demonstrated ability to navigate a complex, matrixed organization to build relationships and drive alignment across stakeholders including product, compliance, legal, sales, and executive teams. Strong analytical and problem-solving skills with the ability to assess complex situations, identify root causes, and develop thoughtful, strategic solutions. Experience working cross-functionally with product, sales, legal, and compliance teams to deliver multiple go-to-market projects simultaneously and effectively. Understanding of financial products and services, especially small business banking, including deposit and lending solutions. Familiarity with B2B marketing principles, including understanding of business decision-making processes, value-based messaging, and multi-stakeholder engagement. Excellent written and verbal communication skills, with the ability to translate complex products into clear, compelling messages. Familiarity with marketing compliance in a regulated industry, including experience working with legal, compliance, and risk teams. Strong attention to detail, especially when reviewing marketing materials for accuracy, clarity, and compliance. Ability to empathize with small business owners and translate their needs into effective marketing strategies.
This is a 5 day in-office position. This is not a hybrid role.
Locations: may sit at a local corporate hub in AZ, CA, CO, NV, TX, or UT
San Franciso salary range: ($90k-$150k) based on experience and other job-related factors. Utah salary range: ($90k-$120k)
Benefits:
Medical, Dental and Vision Insurance - START DAY ONE! Life and Disability Insurance, Paid Parental Leave and Adoption Assistance Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience Mental health benefits including coaching and therapy sessions Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire Employee Ambassador preferred banking products
Illusion
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Product Management and Marketing Industries
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Join to apply for the
Marketing Product Manager - Small Business Segment
role at
Zions Bancorporation Marketing Product Manager - Small Business Segment
1 day ago Be among the first 25 applicants Join to apply for the
Marketing Product Manager - Small Business Segment
role at
Zions Bancorporation Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.
And because weve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building something speciala dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role it's your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.
You bring the talent; we bring the opportunity.
We are looking for a
Marketing Product Manager - Small Business
to support the overall marketing vision for the small business segment. Reporting to the Small Business Segment Marketing Director, this key role will partner across teams to execute marketing strategies and initiatives that align with organizational goals and the vision of Small Business Accountable executives and Enterprise Leaders.
Essential Functions:
Campaign Development & Execution: Lead cross-functional go-to-market planning and execution for product launches, including campaign development, customer communications, and sales enablement. Product Positioning & Messaging: Develop and refine product positioning and messaging that resonates with target audiences and is differentiated in the market. Influence & Alignment: Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus. Customer & Market Insights: Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning. Customer Advocacy: Serve as the voice of the small business customer in marketing discussions, ensuring strategies and messaging reflect their needs and challenges. Customer Journey Mapping: Collaborate with product and analytics teams to inform and enhance the end-to-end customer journey for small business clients, identifying opportunities to improve experience and retention. Sales Enablement: Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value. Content Development: Partner with content and creative teams to support the development of product-focused materials such as brochures, web copy, case studies, and customer communications that align with brand and regulatory standards. Performance Tracking & Optimization: Monitor and report on campaign performance, product adoption, and market impact; optimizing strategies based on data-driven insights. Regulatory Awareness Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.
Qualifications:
Requires a bachelors or masters degree in marketing, business, communications, finance, or related field and 5+ years experience in product management, product analysis, design and development, preferably in financial services or B2B environments, or other directly related experience. Demonstrated ability to navigate a complex, matrixed organization to build relationships and drive alignment across stakeholders including product, compliance, legal, sales, and executive teams. Strong analytical and problem-solving skills with the ability to assess complex situations, identify root causes, and develop thoughtful, strategic solutions. Experience working cross-functionally with product, sales, legal, and compliance teams to deliver multiple go-to-market projects simultaneously and effectively. Understanding of financial products and services, especially small business banking, including deposit and lending solutions. Familiarity with B2B marketing principles, including understanding of business decision-making processes, value-based messaging, and multi-stakeholder engagement. Excellent written and verbal communication skills, with the ability to translate complex products into clear, compelling messages. Familiarity with marketing compliance in a regulated industry, including experience working with legal, compliance, and risk teams. Strong attention to detail, especially when reviewing marketing materials for accuracy, clarity, and compliance. Ability to empathize with small business owners and translate their needs into effective marketing strategies.
This is a 5 day in-office position. This is not a hybrid role.
Locations: may sit at a local corporate hub in AZ, CA, CO, NV, TX, or UT
San Franciso salary range: ($90k-$150k) based on experience and other job-related factors. Utah salary range: ($90k-$120k)
Benefits:
Medical, Dental and Vision Insurance - START DAY ONE! Life and Disability Insurance, Paid Parental Leave and Adoption Assistance Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience Mental health benefits including coaching and therapy sessions Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire Employee Ambassador preferred banking products
Illusion
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Product Management and Marketing Industries
Banking Referrals increase your chances of interviewing at Zions Bancorporation by 2x Get notified about new Product Manager jobs in
Salt Lake City, UT . Salt Lake City, UT $120,000.00-$190,000.00 2 weeks ago Salt Lake City, UT $80,000.00-$100,000.00 1 week ago Lehi, UT $102,000.00-$197,200.00 2 weeks ago Salt Lake City Metropolitan Area $120,000.00-$125,000.00 4 weeks ago Salt Lake City, UT $100,000.00-$120,000.00 2 days ago South Jordan, UT $113,000.00-$150,000.00 1 week ago Senior Product Manager, Device Management - United States
South Salt Lake, UT $110,000.00-$130,000.00 1 month ago Sr. Manager, Product Management - Cricut.com
Associate Global Product Manager - Consumables and Accessories
Salt Lake City, UT $103,000.00-$165,000.00 1 week ago Salt Lake City, UT $103,000.00-$165,000.00 1 week ago Cottonwood Heights, UT $144,000.00-$247,500.00 1 week ago Lehi, UT $122,200.00-$234,200.00 4 days ago Product Manager, Digital Trust and Compliance
Salt Lake City, UT $243,211.00-$264,645.00 1 week ago Principal Product Manager - Marketplace (Remote)
Salt Lake City, UT $200,000.00-$230,000.00 1 week ago Salt Lake City, UT $200,000.00-$270,000.00 1 week ago Principal Product Manager - Marketplace (Remote)
West Valley City, UT $200,000.00-$230,000.00 5 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr