24 Seven
Director of Organic Social & Influencer Marketing Job at 24 Seven in San Francis
24 Seven, San Francisco, CA, US, 94188
Job Title: Director of Organic Social & Influencer Marketing
Location: 100% Remote, United Stares
Pay Rate: $150,000-$155,000/year
Duration: direct-hire Fulltime position
Role Overview:
This full-time, remote role (reporting to the Chief Marketing Officer) will lead organic social and influencer marketing strategy to drive brand growth, engagement, and community. It's responsible for shaping content and partnerships that reflect the brand's mission, elevate key products, and align with its voice and values. The role oversees influencer campaigns and social channels while supporting awareness, conversion, and wholesale partner success. Quarterly travel of up to 30% is required for team meetings, business reviews, content capture, and events.
Responsibilities:
Influencer Marketing
Lead innovative influencer strategies to boost brand awareness, engagement, and conversion
Manage all aspects of influencer campaigns for DTC, e-commerce, and wholesale, including talent sourcing, content briefs, reviews, contracts, and reporting
Plan and execute influencer events that drive impact and visibility
Collaborate with Acquisition team on paid sponsorships and ad access
Oversee micro-influencer and UGC campaigns, including product sends, execution, asset management, and reporting
Develop and manage product seeding strategies from planning to execution
Deliver a standout influencer experience to foster long-term engagement
Build and maintain strong relationships with agents, agencies, influencer networks, and vendors
Organic Social
Lead strategy for organic TikTok, Instagram, Pinterest, and LinkedIn content and presence
Create a community management plan that builds positive engagement and fosters creator relationships
Identify and strategize expansion into new social platforms
Define content mix strategy across brand-led, creator, UGC, and independent content
Manage strategy and execution for contracted creators producing native social content
Drive UGC strategy and tactics to support various business initiatives
Build and grow CEO + Founder's social media presence
Collaborate cross-functionally to support brand moments, campaigns, and PR initiatives
Partner with PR, Talent, and Brand teams on Brand Ambassador social content ideas
Set KPIs and lead ongoing social reporting and performance analysis
Team Leadership
Manage direct reports and the influencer/organic social internship program, providing coaching, accountability, and talent development.
Collaborate with internal and external partners to execute brand strategy and contribute to business growth objectives.
Work with cross-functional leaders to streamline processes, deliver results, and foster unified leadership.
Qualifications:
8+ years of experience in Social Media, Content Creation or Influencer Marketing
Bachelor's Degree preferred
Must have experience working hands on in social media platforms, editing, posting and engaging in community management
Must have content creation experience
Passion for content creation, storytelling, innovative ideas and strategy
Tech, Consumer Goods or Beauty experience preferred
Experience in digital analytics and social listening tools, measuring campaign ROI and metrics to support overall influencer strategy.
Excellent presentation, written and verbal communication skills
Location: 100% Remote, United Stares
Pay Rate: $150,000-$155,000/year
Duration: direct-hire Fulltime position
Role Overview:
This full-time, remote role (reporting to the Chief Marketing Officer) will lead organic social and influencer marketing strategy to drive brand growth, engagement, and community. It's responsible for shaping content and partnerships that reflect the brand's mission, elevate key products, and align with its voice and values. The role oversees influencer campaigns and social channels while supporting awareness, conversion, and wholesale partner success. Quarterly travel of up to 30% is required for team meetings, business reviews, content capture, and events.
Responsibilities:
Influencer Marketing
Lead innovative influencer strategies to boost brand awareness, engagement, and conversion
Manage all aspects of influencer campaigns for DTC, e-commerce, and wholesale, including talent sourcing, content briefs, reviews, contracts, and reporting
Plan and execute influencer events that drive impact and visibility
Collaborate with Acquisition team on paid sponsorships and ad access
Oversee micro-influencer and UGC campaigns, including product sends, execution, asset management, and reporting
Develop and manage product seeding strategies from planning to execution
Deliver a standout influencer experience to foster long-term engagement
Build and maintain strong relationships with agents, agencies, influencer networks, and vendors
Organic Social
Lead strategy for organic TikTok, Instagram, Pinterest, and LinkedIn content and presence
Create a community management plan that builds positive engagement and fosters creator relationships
Identify and strategize expansion into new social platforms
Define content mix strategy across brand-led, creator, UGC, and independent content
Manage strategy and execution for contracted creators producing native social content
Drive UGC strategy and tactics to support various business initiatives
Build and grow CEO + Founder's social media presence
Collaborate cross-functionally to support brand moments, campaigns, and PR initiatives
Partner with PR, Talent, and Brand teams on Brand Ambassador social content ideas
Set KPIs and lead ongoing social reporting and performance analysis
Team Leadership
Manage direct reports and the influencer/organic social internship program, providing coaching, accountability, and talent development.
Collaborate with internal and external partners to execute brand strategy and contribute to business growth objectives.
Work with cross-functional leaders to streamline processes, deliver results, and foster unified leadership.
Qualifications:
8+ years of experience in Social Media, Content Creation or Influencer Marketing
Bachelor's Degree preferred
Must have experience working hands on in social media platforms, editing, posting and engaging in community management
Must have content creation experience
Passion for content creation, storytelling, innovative ideas and strategy
Tech, Consumer Goods or Beauty experience preferred
Experience in digital analytics and social listening tools, measuring campaign ROI and metrics to support overall influencer strategy.
Excellent presentation, written and verbal communication skills