Highwire
Highwire is hiring: Public Relations Account Director (B2B Technology, Cybersecu
Highwire, Seattle, WA, US, 98127
Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services) Join to apply for the Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services) role at Highwire.
Base pay range
$125,000.00/yr - $150,000.00/yr
About Us Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
Team Empowerment
Growth Mindset
Inclusion Always
Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Key Responsibilities Media/Influencer Relations
Develop strong relationships with business, broadcast and influencer media and direct staff to develop the same
Creative use of social media channels to engage and support efforts
Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
Measure the ROI of communications activities
Experience with social media influencer engagement, content campaigns, and media coverage amplification
Client Service/Management
Deliver exemplary client service for specified clients and develop strong client relationships
Develop knowledge of clients’ business, competitors and relevant industry bodies
Identify key messages and audiences and develop strategic communications plans
Deliver projects and campaigns on time and on budget
Understand the financials of each account and manage servicing levels
Proactively communicate with clients on deliverables and budget
Identify opportunities for organic growth and hit revenue targets
Develop and maintain strong relationships with media
Stay current with market trends, new technologies and client needs
Own account management to ensure monthly client billing is accurate and accounts are current
Lead the execution of programs including writing/editing, media relations, social media, digital communications and crisis work
Be an ambassador for the agency
Writing Proficiencies and campaign planning
Ability to generate and edit submissions, press releases, fact sheets, backgrounders, biographies, and related materials
Professional, articulate client communication and strong pitches
Agency Operations: manage direct reports, contribute to new business, networking, leadership by example
Self Development: set quarterly goals, prioritize, drive projects forward
Attend networking events and mentor junior staff
Requirements At least 7 years PR agency experience
Strong academic record with emphasis on English and/or Business
Core consumer brand PR background with knowledge of corporate PR and crisis management
Experience running a reactive and proactive press office
Experience measuring ROI of communications activities
Experience with influencer engagement, content campaigns, and media amplification
Excellent publicity skills and understanding of media and what makes a story
Creativity and innovative thinking
Extensive media contacts across national and regional outlets
Track record delivering impactful PR campaigns from inception to delivery
Strong relationship-building skills
Strong organizational and time management skills
Team player who works well under pressure
Adaptable to flexible work environments
Highwire Perks Competitive salary
Merit-based bonuses and promotions
Hybrid work model
Generous vacation policy
Empower Hours on Fridays; team can log off early
401K Match
Medical and dental benefits / FSA
Paid Parental Leave
Commuter Benefit
Home office equipment stipend
Growth Mindset Stipend
Technology reimbursement
Wellness benefit
Donation Match
Mentorship
Monthly recognition programs
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events
Dog-friendly work environment
Salary is based on a range of factors that include relevant experience, knowledge, skills, and geography.
Seniority level Not Applicable
Employment type Full-time
Job function Marketing, Public Relations, and Writing/Editing
Industries: Marketing Services
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