Senior Manager, Creative Strategy Job at Atlantic Media in New York

Brands have long come to The Atlantic for the same reasons our audience does: our credibility built up over 167 years, our editorial sensibility, and our uncommon perspective. We build deep, best-in-class partnerships that drive tangible value for the advertiser brands we work with. We synthesize The Atlantics journalistic commitment to the American Idea with world class innovation across creative, media, product, content, insights, and experiences.

We are seeking a Senior Manager, Creative Strategy to join our renowned marketing team.

Our Strategists are both great writers and great ideators. They are responsible for developing smart, compelling proposals: coming up with creative positioning, developing the overarching idea and strategy, and crafting a winning client pitch. The Strategist sits at the center of the pre-sale process with the Partnerships lead. Together, you determine how best to leverage The Atlantics offerings to deliver a custom proposal that specifically meets (or even better, exceeds) the client request and convinces media buyers that The Atlantic is a necessary and timely investment. The Strategist will work end to end to bring their creative ideas to life by informing and shaping the creative in post sale through an editorial lens that aligns with the initial intention of the creative concept.

This essential role requires someone who is equal parts problem-solver and skilled storyteller. Since the primary responsibility will be to create written proposals that identify and bring to life the best possible solution for our clients, experience within media and/or across these disciplines is a priority: branded content, media strategy, product marketing, live events, research and insights, and brand positioning. The strategic editorial vision of pitched & sold branded concepts will require continued oversight from the Strategist to ensure we're publishing content unique to The Atlantic.

What youll do: Your most important job is to own the proposal.

Heres what that means:

• Strategy Development: Deeply understand the clients objective and target audience and identify what tools you can use (or create!) to both creatively and strategically solve their challenges in a way thats unique to The Atlantic.

• Creative Ideation: Lead brainstorms and answer RFPs with big, unexpected ideas that draw upon solutions from across The Atlantics full-slate of offerings.

• Persuasive Narrative: Communicate what were proposing and most importantly, why. The deliverable most often takes shape as a presentation deck or one-sheet write up. Live pitching is also frequent.

You will also have responsibilities for conveying and delivering editorial prowess on sold branded content ideas.

Heres what that means:

• Creating comprehensive editorial briefings that encapsulate and convey the creative concept that aligns with advertiser expectations and The Atlantic's unique editorial vision for Re:Think's branded content

• Own/Collaborate on the development of written content that stay true to the originally pitched creative concept

• Edit/Revise concepts throughout the deal lifecycle to align with changing client direction

As a function of the role, you will also:

• Work cross-functionally with sales/partnerships, media planning, the entirety of the pre-sale marketing team (including brand marketing, insights, product marketing, and the content studio).

• Be exposed to a broad range of brands and categories across premium consumer and B2B categories, yet will likely specialize in a few. (e.g. automotive, tech, entertainment, healthcare, consulting, financial services, travel, luxury)

• Join high-level meetings with sales and pitch to clients as necessary.

• Write well and write better. This is the primary function of the job and a growth opportunity at every level.

• Identify, hire, and edit work by freelance writers to bring content programs to life.

• Be supported by a team of creatives, producers, sellers and media experts who will work with you collaboratively to create The Atlantics best, and most monetizable, work.

Who you are:

• A curious-and BIG-thinker. You want to know the why behind the ask and you want to understand how things work together. You like to know a little about everything, and you have a pulse on what's happening in our industry and in broader culture. And you understand how to apply that to breakthrough marketing campaigns.

• Results Oriented. You take action to see your ideas move forward and drive the business.

• An exceptional communicator and listener. You have a natural ability to craft persuasive arguments both verbally and in writing.

• A collaborator. This role is 50% solo thinking and making work and 50% teamwork. You are comfortable working independently, but enjoy collaborating with others to get the job done. (i.e. sharing ideas, giving and receiving feedback, seeking out answers, etc.)

Role Requirements

• 3-5 years qualifying experience in digital media, preferably as an integrated marketer or similar.

• Excellent proposal writer, strategist, and original ideator.

• Analytical thinker with the ability to combine products and ideas in ways that meet specific needs.

• Strong verbal communication skills to effectively interact with all levels of management as well as sales teams and clients with confidence and diplomacy.

• Strong presenter, able to clearly communicate brand positioning and value of opportunities for advertisers.

• Ability to manage multiple priorities in a high-volume, fast-paced environment.

• Self-starter who can work independently and collaborate within a matrixed organization

• Expertise and/or interest in AI/tech, consumer brands and arts/entertainment categories a plus

Similar job titles:

Integrated Marketing, Pre-Sale Marketing, Commercial Sales Marketing

This role is based in New York City.

Salary Minimum: $87,000; Salary Maximum: $100,000

This is a Guild position.

About The Atlantic:

The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.

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The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer. The Atlantic is committed to diversity and encourages members of traditionally underrepresented communities to apply, including women, LGBTQ people, people of color, and people with disabilities. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

Job offers to work at The Atlantic are contingent upon the candidates successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy. TheAtlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.

#J-18808-Ljbffr In Summary: The Atlantic is seeking a Senior Manager, Creative Strategy to join our renowned marketing team . The Strategist will work end to end to bring their creative ideas to life by informing and shaping the creative in post sale through an editorial lens . This essential role requires someone who is equal parts problem-solver and skilled storyteller . En Español: Las marcas han venido a The Atlantic durante mucho tiempo por las mismas razones que nuestra audiencia hace: nuestra credibilidad construida en 167 años, nuestra sensibilidad editorial y nuestra perspectiva poco común. Construimos asociaciones profundas y de primera clase que generan valor tangible para las marcas anunciantes con las que trabajamos. Sintetizamos el compromiso periodístico de The Atlantics con la Idea Americana con innovación de clase mundial en creativos, medios, productos, contenido, ideas y experiencias. Buscamos un gerente senior, Estrategia creativa para unirse a nuestro renombrado equipo de marketing. Nuestros estrategas son grandes escritores e ideadores. Son responsables de desarrollar propuestas inteligentes y convincentes: crear posicionamiento creativo, desarrollar la idea general y la estrategia, y elaborar una presentación ganadora. La propuesta creativa del estratega se encuentra al centro del proceso pre-venta junto con los socios directos. El objetivo es determinar cómo ofrecer mejores soluciones personalizadas a sus clientes mediante la entrega de una mejor información (e incluso mejorar la calidad de vida). Como la responsabilidad principal será crear propuestas escritas que identifiquen y traigan a la vida la mejor solución posible para nuestros clientes, la experiencia dentro de los medios de comunicación y/o en todas estas disciplinas es una prioridad: contenido de marca, estrategia mediática, marketing de productos, eventos en vivo, investigación e insights, y posicionamiento de la marca. La visión editorial estratégica de conceptos de marca lanzados y vendidos requerirá supervisión continua del estratega para asegurarnos de publicar contenidos únicos para The Atlantic. Lo que usted hará: Su trabajo más importante es poseer la propuesta. Aquí está lo que significa: Desarrollo Estratégico: Comprender profundamente el cliente objetivo y público objetivo y identificar qué herramientas puede usar (o crear!) para resolver creativamente y estratégicamente sus desafíos de una manera única a The Atlantic . Aquí está lo que eso significa: Crear informes editoriales completos que encapsula y transmita el concepto creativo que se alinea con las expectativas de los anunciantes y la visión editorial única de The Atlantic para el contenido de marca Re:Think Propiedad / Colaboración en el desarrollo de contenidos escritos que permanezcan fieles al concepto original lanzado Creative Editar/Revisa conceptos a lo largo del ciclo de vida del acuerdo para alinearse con la dirección cambiante del cliente Como función del papel, también trabajará interfuncionalmente con ventas / asociaciones, planificación de medios, todo el equipo de marketing pre-venta (incluyendo mercadeo de marcas, ideas, productos y el estudio de contenido). Te gusta saber un poco de todo, y tienes una pulsación sobre lo que está sucediendo en nuestra industria y en la cultura más amplia. Y entiendes cómo aplicar eso a las campañas de marketing innovadoras. Resultados orientados. Toma medidas para ver avanzar tus ideas y impulsar el negocio. Un comunicador excepcional y oyente. Tienes una capacidad natural para elaborar argumentos persuasivos tanto verbal como por escrito. Un colaborador. Este papel es pensar solo al 50% y hacer trabajo en equipo al 50%. Este rol está basado en la ciudad de Nueva York. Salario mínimo: $87,000; Salary Maximum: $100,000 Esta es una posición del Gremio. Sobre The Atlantic: El Atlántico tiene, durante más de 160 años, ideas avanzadas que importan y provocaron conversaciones globales sobre los temas más importantes de nuestro tiempo. Nos comprometemos a traer claridad y pensamiento original a las cuestiones de consecuencia, desde política, economía y diversidades mundiales hasta tecnología, ciencia y cultura. No discriminamos a nuestros solicitantes por raza, color, religión, sexo (incluyendo identidad de género, orientación sexual y embarazo), origen nacional, edad, discapacidad, estatus de veterano, información genética o cualquier otro estado protegido por la ley aplicable. Las ofertas de trabajo en The Atlantic dependen de que los candidatos completen exitosamente las verificaciones de referencia y cumplan con la política de vacunación contra el COVID-19 del Atlántico.