MGA Entertainment
Head of Marketing - Bratz Beauty
MGA Entertainment, Los Angeles, California, United States, 90079
This range is provided by MGA Entertainment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$160,000.00/yr - $220,000.00/yr Additional compensation
Annual Bonus About the Role
Bratz is an iconic global brand with a fiercely loyal fanbase and now we’re expanding into beauty. We’re looking for the
Head of Marketing
to lead this charge. This role is a mix of brand builder, growth driver, and cultural connector. You’ll sit at the table with MGA leadership as the marketing decision-maker, and you’ll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage. What You’ll Do
Define Bratz Beauty’s brand strategy, voice, and positioning in the market Lead integrated 360° campaigns across digital, retail, social, PR, and experiential Build smart partnerships and collaborations that give the brand cultural relevance Oversee social, influencer, and content strategies with a bias toward virality Manage launch calendars and deliver go-to-market excellence Own paid, earned, and owned media — making sure Bratz Beauty dominates the conversation Partner with Product, E-Com, and Ops to hit sales and market share goals Manage budgets with a balance of brand building and performance ROI Who You Are
8–10+ years in marketing, ideally in beauty, fashion, or consumer lifestyle Proven track record of high-impact, integrated campaigns that got people talking Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches Strong network across media, creators, and cultural partners Confident leading teams and agency partners Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment What Success Looks Like in Year One
Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand Drive major media and influencer buzz with Gen Z and culture-defining communities Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail This is a rare chance to take a beloved global brand and reinvent it for beauty. You’ll have the backing of MGA’s resources but the freedom and energy of a startup. If you’ve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment. Seniority level
Director Employment type
Full-time Job function
Marketing Industries: Consumer Goods
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$160,000.00/yr - $220,000.00/yr Additional compensation
Annual Bonus About the Role
Bratz is an iconic global brand with a fiercely loyal fanbase and now we’re expanding into beauty. We’re looking for the
Head of Marketing
to lead this charge. This role is a mix of brand builder, growth driver, and cultural connector. You’ll sit at the table with MGA leadership as the marketing decision-maker, and you’ll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage. What You’ll Do
Define Bratz Beauty’s brand strategy, voice, and positioning in the market Lead integrated 360° campaigns across digital, retail, social, PR, and experiential Build smart partnerships and collaborations that give the brand cultural relevance Oversee social, influencer, and content strategies with a bias toward virality Manage launch calendars and deliver go-to-market excellence Own paid, earned, and owned media — making sure Bratz Beauty dominates the conversation Partner with Product, E-Com, and Ops to hit sales and market share goals Manage budgets with a balance of brand building and performance ROI Who You Are
8–10+ years in marketing, ideally in beauty, fashion, or consumer lifestyle Proven track record of high-impact, integrated campaigns that got people talking Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches Strong network across media, creators, and cultural partners Confident leading teams and agency partners Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment What Success Looks Like in Year One
Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand Drive major media and influencer buzz with Gen Z and culture-defining communities Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail This is a rare chance to take a beloved global brand and reinvent it for beauty. You’ll have the backing of MGA’s resources but the freedom and energy of a startup. If you’ve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment. Seniority level
Director Employment type
Full-time Job function
Marketing Industries: Consumer Goods
#J-18808-Ljbffr