HM Studio is hiring: Social Media Manager in Charlotte

Reports to: Hannah Munce, Founder and Creative Director

Schedule: M-F, standard business hours

Location: Based in Charlotte, NC

Overview

HM Studio is a boutique creative and communications agency specializing in lifestyle, design, and hospitality brands. We craft narratives that merge strategy with soul, positioning heritage-minded and design-forward businesses through media relations, influencer partnerships, brand collaborations, and experiential events.

We’re seeking a Social Media Manager to join our growing team and bring HM Studio’s clients to life across digital platforms. This role is ideal for someone with a proven track record of building engaged communities and scaling brand presence online.

Responsibilities

• Develop and execute bespoke social media strategies for HM Studio and client accounts across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms
• Create monthly content calendars with a balance of storytelling, editorial, and sales-driving content

• Content Creation & Curation: Produce visually compelling and brand-aligned content (photo, video, reels, stories, carousels)
• Collaborate with photographers, designers, and influencers to source and style content that reflects each client’s aesthetic

• Community Growth & Engagement: Drive measurable follower growth, engagement rates, and conversions
• Monitor analytics and insights to refine strategies and optimize performance
• Engage with online communities in real time, cultivating loyal followers and brand advocates

• Campaign Execution: Support influencer seeding, partnerships, and cross-brand campaigns
• Align with PR launches, press features, and events to amplify content across channels

• Reporting & Analysis: Deliver monthly analytics reports highlighting growth, engagement, and ROI
• Identify trends, opportunities, and platform innovations to keep brands ahead of the curve

Qualifications

• 3–5 years of experience managing social media accounts for brands in lifestyle, design, fashion, hospitality, or related industries
• Demonstrated ability to build and scale social media followings (please provide case studies or examples)
• Strong creative eye for visuals, copywriting, and brand storytelling
• Proficiency with analytics tools (Instagram Insights, Meta Business Suite, Later, or similar)
• Experience with influencer relations and digital campaign execution
• Self-starter who thrives in a fast-paced boutique agency environment

How to apply

Resume is required for application to be considered; case studies are strongly encouraged. Please email Hello@hmstudio.co with the job title in the subject line to be considered.

HM Studio

We work with a diverse roster of clients specializing in fashion, food, lifestyle, hospitality & interiors. Clients past & present include Alexis Warren Interior Design, Brittney Schulz, Caroline Z Hurley, Circa Antiques, Gabrielle Fine Jewelry, Lauren Robbins Interiors, Madewell, Mara Hoffman, Meredith Peck/Spark & Pepper, OZMA of California, Pampa, Shelter Co, Smith Interior Design, St Frank, The Get Out, The Whole Hope, The River Electric, Tiny Gods, West~Bourne, Woven