SEO & Digital Marketing Specialist Job at Zizzo Group - Engagement Marketing in

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It’s an exciting time to be at Zizzo Group Engagement Marketing. We’ve moved to Walker’s Point in a technology-forward, state-of-the-art headquarters with flexible, hybrid work options that allow collaboration in-office or remotely.

We create fully immersive, all-in solutions that leverage engagement marketing. At Zizzo Group, we sweat the details to create indelible work that resonates with audiences and drives action.

Job Description

If you’re a talented, motivated and skilled SEO & Digital Marketing Specialist, join our team. This cross-functional role focuses on crafting effective content across our clients’ digital ecosystems—from back-end SEO to website content to social media and reporting. It requires strategic thinking, technical expertise, client communication, and meticulous attention to detail.

You’ll be the strategist and voice behind content that ranks in search engines and connects across digital channels. If you love analyzing data, storytelling, developing strategies, working in a fast-paced environment, and blending AI with human creativity, we’d love to meet you.

What You’ll Do

• Write and edit digital content that connects with audiences and drives measurable results—ranging from full website content development to landing pages and blog posts to programmatic display, paid social, and YouTube scripts.
• Research the latest developments in SEO, digital marketing trends, and consumer behavior.
• Audit and update older content to align with current SEO best practices, brand guidelines, and evolving content standards.
• Ensure consistency in tone, voice, and brand messaging across web, social, video, email and paid advertising.
• Translate brand and marketing strategy into clear messaging frameworks and content plans.
• Create cohesive content strategies and outlines for websites, email campaigns, paid media and social campaigns.
• Develop brand tone and voice guidelines and campaign messaging for multiple clients.
• Use AI tools like Jasper and ChatGPT to assist ideation while maintaining high human-first editorial standards.
• Conduct in-depth SEO analysis—backlink profiles, keyword gaps, position tracking, traffic analytics, and technical site audits—to guide content optimization and improve search visibility.
• Monitor website performance metrics using tools such as GA4, SEMrush, Google Search Console, and others to track growth and uncover opportunities.
• Ensure websites follow technical SEO best practices, including site architecture, crawlability, indexation, mobile optimization, and structured data.
• Collaborate with developers to address technical issues such as site speed, Core Web Vitals, redirects, and crawl errors.
• Implement SEO enhancements to maximize search visibility in SERPs.
• Collaborate with ZG creative teams, project managers, media teams and account executives to bring campaigns to life.

What Makes You a Great Fit

• 2–4 years of experience in digital marketing strategies, SEO, and copywriting—developing high-performing content across web, email, and paid digital channels.
• Excellent grammar, editing skills and attention to detail.
• Strong writing portfolio with high-performing content for websites, email, paid ads and social media.
• Deep understanding of search intent, keyword research, content architecture, SEO principles, user experience, and how messaging adapts across the digital ecosystem.
• Agency background and experience is a plus; you’re used to balancing multiple clients, deliverables, and deadlines.
• Comfortable using AI tools to enhance efficiency while maintaining quality and nuance.
• Skilled in tools like SEMrush, GA4, Google Search Console, and CMS platforms.
• Organized, proactive, and collaborative—with the ability to drive projects forward with confidence and clarity.
• Comfortable speaking in front of clients.
• Experience seeing a project through from audit and research to client presentations and ongoing optimization.

Compensation and Benefits

• Compensation commensurate with experience. Company offers competitive pay packages, medical benefits, 401K, parking reimbursement, flexible hybrid work schedule and more.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

We’re excited to connect with you about this opportunity in Milwaukee, WI.