Group Director, Video Partnerships Job at IPG Mediabrands in New York
IPG Mediabrands, New York, NY, United States, 10261
Direct message the job poster from IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Overview
The Group Director, Video Partnerships is a senior client leadership role, managing client media investment across an assigned specialist group. The GD must act as the investment leader for Initiative clients, driving collaboration, excellence and quality of product across all channels to deliver the most strategic, holistic, and integrated investment solutions. This role is also responsible for seeking partnership opportunities outside of paid media across all channels.
Responsibilities
- Partner with Initiative Strategy, Communications Design, Analytics and Business leaders to build outstanding relationships with clients based on trust, advocacy in the marketplace and a clear consensus of clients’ business objectives.
- Articulate and synthesize emerging marketplace trends and behaviors to ensure our teams inform and recommend evolving solutions to clients
- Elevate media partner relationships to drive client opportunities, first looks and innovative solutions.
- Ensure specialist team is regularly applying best in class tools and processes to deliver recommendations that drive client KPI’s and business objectives
- Facilitate “intelligent investment” techniques across partner evaluation, partnership development, negotiation and stewardship in order to deliver maximum strategic value and efficiency
- Institute stewardship techniques to drive constant improvement and ensure that each partner delivers against partnership framework and guarantees
- Act as a catalyst for innovation & experimentation that drives cutting edge investment solutions
- Provide Partnerships support for various new business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients
Required Skills and Experience
- Ability to interpret analyze data to inform go-to-market strategies
- Strong marketplace relationships with senior sales people at major media companies
- Creative approach to defining deal terms including pricing models and value based on client objectives
- High level of comfort presenting to clients and internal team members
- Proven track record with client relations and growing existing business
- Knowledge of marketing/communications process and the role of media partnerships in it
- Fluent in mathematical concepts with an ability to translate data into well-articulated ideas; Superior analytical abilities and quantitative skills
- Solid knowledge of research tools
- Knowledge of buying, planning, client presentation and reporting
- Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
- Initiative does not require candidates to have a college degree
Desired Skills and Experience
- 10+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry - 6+ years successful management of staff
- Demonstrated critical thinking and problem-solving abilities
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$180,000—$200,000 USD
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing, Advertising, and Project Management
- Industries
- Advertising Services, Marketing Services, and Broadcast Media Production and Distribution