Bolt
This range is provided by bolt. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$110,000.00/yr - $115,000.00/yr Additional compensation types
Annual Bonus About us
At bolt, we're on a mission to revolutionize the insurance landscape by seamlessly connecting people with the protection they need, precisely when they need it. As the world's most internationally scaled insurtech, we operate across more than 35 markets on four continents, collaborating with over 100+ leading insurers and a diverse array of business partners. By embedding insurance solutions into everyday experiences, were making protection more accessible and intuitive for millions worldwide. Join us in shaping the future of insurance, where technology, innovation, and expertise converge to close the protection gap and enable proactive risk assessment and mitigation. Role overview
In this position you will Serve as a Growth Marketing leader, developing, executing, and scaling full-funnel, integrated and multi-channel B2B marketing programs that help drive demand generation, lead capture, and pipeline growth to support sales and BDR teams. In this role, you will focus on outbound execution, paid acquisition campaigns, and pipeline acceleration, while collaborating cross-functionally to deliver data-driven, measurable impact. You will design and run programs that contribute directly to marketing-sourced and influenced pipeline targets, optimizing performance across channels and continuously improving conversion. The ideal candidate brings a strong background in building and scaling outbound acquisition engines, running paid campaigns across digital channels, and delivering results in the form of qualified leads, opportunities, and revenue. You should be equally comfortable managing day-to-day campaign execution and supporting longer-term growth planning, operating effectively in a fast-paced environment while testing, iterating, and refining programs for ongoing performance. At bolt, marketing is a critical enabling function to lead the companys go-to-market strategy, grow the business and achieve our ambitious growth agenda. This is an opportunity to make a significant impact, and help be part of a maturing function and growing marketing team. You will be responsible for
Own the demand generation funnel from awareness to conversion and optimize performance at each stage using data and continuous experimentation. Develop and execute full-funnel, multi-channel, and data-driven demand generation marketing programs, with an emphasis on email, content, paid media and search, content syndication, SEO, and social channels. Establish positioning, identify, segment, and qualify target audiences, and develop and execute multi-touch lead nurturing programs to move prospects quickly through the funnel. Monitor and report on campaign performance metrics, with clear attribution models to demonstrate pipeline contribution and ROI. Implement account-based marketing (ABM) strategies for enterprise segments. Develop and execute customer retention, expansion and advocacy motions. Collaborate closely with sales and product marketing to inform GTM strategy, define ideal customer profiles (ICPs) and targeting, and build tailored sales and marketing playbooks to accelerate sales cycles. Analyze customer insights, consumer trends, market dynamics, and marketing best practices to inform and build more targeted and personalized marketing programs. Help develop creative briefs and guide creative direction to meet objectives for all marketing collateral, including print, digital, and video assets. Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support. Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly. Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing program performance, strategies, and budgets. Be able to handle deadlines and manage your own time successfully. You will require the following qualifications and skills
3-5+ years' experience in building, scaling, and optimizing B2B demand generation and customer acquisition programs with proven success. 3-5+ years hands-on experience with HubSpot marketing tools, building and scaling programs with automation, clear segmentation and reporting, as well as Salesforce, Google Ads, LinkedIn Ads, and analytics tools (e.g. GA4, Looker, Amplitude). Deep understanding of modern B2B funnels, buyer journeys and segmentation strategies. Data-driven decision-making mentality with strong command of marketing analytics, attribution, and conversion metrics. Experience with stakeholder management and exceptional collaboration skills especially within marketing and cross-functionally with Sales and Product. Strong ability to multitask and coordinate between different groups to develop a story Great time management skills and ability to meet publishing deadlines Experience marketing to the insurance industry is highly preferred Bachelor's degree in English, Communications, Marketing, or a related field What you'll get
Medical, Dental, and Vision Unlimited Flexible PTO plan 401k Program & match Paid family leave; we believe in fully supporting new parents A clear career path with opportunities for development, both personally and professionally Diversity and Inclusion Diversity and Inclusion
At bolt, we are diverse and inclusive. We value each person's unique skills, background, and identity. We never discriminate on cultural background, religion, sex, gender, gender identity or expression, sexual orientation, age, disability, veteran status, genetic information, marital or family status or any legally protected status. Everyone belongs. And because everyones different, were also flexible in the ways we work, so each person can bring their best efforts every day. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Strategy/Planning Industries Insurance Referrals increase your chances of interviewing at bolt by 2x #J-18808-Ljbffr
$110,000.00/yr - $115,000.00/yr Additional compensation types
Annual Bonus About us
At bolt, we're on a mission to revolutionize the insurance landscape by seamlessly connecting people with the protection they need, precisely when they need it. As the world's most internationally scaled insurtech, we operate across more than 35 markets on four continents, collaborating with over 100+ leading insurers and a diverse array of business partners. By embedding insurance solutions into everyday experiences, were making protection more accessible and intuitive for millions worldwide. Join us in shaping the future of insurance, where technology, innovation, and expertise converge to close the protection gap and enable proactive risk assessment and mitigation. Role overview
In this position you will Serve as a Growth Marketing leader, developing, executing, and scaling full-funnel, integrated and multi-channel B2B marketing programs that help drive demand generation, lead capture, and pipeline growth to support sales and BDR teams. In this role, you will focus on outbound execution, paid acquisition campaigns, and pipeline acceleration, while collaborating cross-functionally to deliver data-driven, measurable impact. You will design and run programs that contribute directly to marketing-sourced and influenced pipeline targets, optimizing performance across channels and continuously improving conversion. The ideal candidate brings a strong background in building and scaling outbound acquisition engines, running paid campaigns across digital channels, and delivering results in the form of qualified leads, opportunities, and revenue. You should be equally comfortable managing day-to-day campaign execution and supporting longer-term growth planning, operating effectively in a fast-paced environment while testing, iterating, and refining programs for ongoing performance. At bolt, marketing is a critical enabling function to lead the companys go-to-market strategy, grow the business and achieve our ambitious growth agenda. This is an opportunity to make a significant impact, and help be part of a maturing function and growing marketing team. You will be responsible for
Own the demand generation funnel from awareness to conversion and optimize performance at each stage using data and continuous experimentation. Develop and execute full-funnel, multi-channel, and data-driven demand generation marketing programs, with an emphasis on email, content, paid media and search, content syndication, SEO, and social channels. Establish positioning, identify, segment, and qualify target audiences, and develop and execute multi-touch lead nurturing programs to move prospects quickly through the funnel. Monitor and report on campaign performance metrics, with clear attribution models to demonstrate pipeline contribution and ROI. Implement account-based marketing (ABM) strategies for enterprise segments. Develop and execute customer retention, expansion and advocacy motions. Collaborate closely with sales and product marketing to inform GTM strategy, define ideal customer profiles (ICPs) and targeting, and build tailored sales and marketing playbooks to accelerate sales cycles. Analyze customer insights, consumer trends, market dynamics, and marketing best practices to inform and build more targeted and personalized marketing programs. Help develop creative briefs and guide creative direction to meet objectives for all marketing collateral, including print, digital, and video assets. Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support. Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly. Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing program performance, strategies, and budgets. Be able to handle deadlines and manage your own time successfully. You will require the following qualifications and skills
3-5+ years' experience in building, scaling, and optimizing B2B demand generation and customer acquisition programs with proven success. 3-5+ years hands-on experience with HubSpot marketing tools, building and scaling programs with automation, clear segmentation and reporting, as well as Salesforce, Google Ads, LinkedIn Ads, and analytics tools (e.g. GA4, Looker, Amplitude). Deep understanding of modern B2B funnels, buyer journeys and segmentation strategies. Data-driven decision-making mentality with strong command of marketing analytics, attribution, and conversion metrics. Experience with stakeholder management and exceptional collaboration skills especially within marketing and cross-functionally with Sales and Product. Strong ability to multitask and coordinate between different groups to develop a story Great time management skills and ability to meet publishing deadlines Experience marketing to the insurance industry is highly preferred Bachelor's degree in English, Communications, Marketing, or a related field What you'll get
Medical, Dental, and Vision Unlimited Flexible PTO plan 401k Program & match Paid family leave; we believe in fully supporting new parents A clear career path with opportunities for development, both personally and professionally Diversity and Inclusion Diversity and Inclusion
At bolt, we are diverse and inclusive. We value each person's unique skills, background, and identity. We never discriminate on cultural background, religion, sex, gender, gender identity or expression, sexual orientation, age, disability, veteran status, genetic information, marital or family status or any legally protected status. Everyone belongs. And because everyones different, were also flexible in the ways we work, so each person can bring their best efforts every day. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Strategy/Planning Industries Insurance Referrals increase your chances of interviewing at bolt by 2x #J-18808-Ljbffr