Head of Marketing

About Us Our client, an e-commerce software platform in the healthcare space, is looking for a Head of Marketing to join their team. Your Impact As Head of Marketing, you will build and scale our marketing function, owning both strategy and execution across key areas such as demand generation, campaign execution, content development, and brand storytelling. Reporting to the SVP Sales, you’ll partner closely with sales, product, and leadership to design a high-performance engine that fuels revenue growth, deepens brand resonance, and sharpens our go-to-market strategy. This is a player-coach role where you’ll roll up your sleeves to ship campaigns, guide team members, and optimize the full-funnel marketing lifecycle. You’ll play a key role in defining our position in the market by leading messaging, content, and demand generation efforts that convert prospects into customer advocates. Training and Development This role is designed for a builder who thrives with both structure and autonomy. You’ll inherit a foundational set of brand assets, messaging frameworks, performance baselines, and marketing infrastructure to accelerate your ramp. You’ll inherit a strong starting point and have full autonomy to shape and scale the function based on business needs. You’ll work directly with the SVP of Sales and cross-functional leaders to gain deep context on our product roadmap, sales motion, customer segments, and strategic priorities. In your first 30–60 days, we’ll focus on: Immersing you in the core supply ordering product and our customer acquisition strategy Equipping you with context on our segmentation and lead scoring models Bringing you into go-to-market strategizing for our newest product, an AI-powered tool Aligning on key growth metrics, budgets, and available resources As the team grows you’ll have the opportunity to shape not just our marketing strategy, but also its internal marketing career paths, training frameworks, and systems for scale. What We Are Looking For We’re seeking a scrappy, strategic marketer who thrives in fast-paced environments and knows how to establish foundational programs and evolve them into scalable systems. Ideal candidates will bring: 5–8+ years of professional experience, with 5+ years in B2B Marketing 2+ years of people management experience Experience in Series A/B software companies targeting small businesses (e.g., dental, medical, legal, finance, fitness, skilled trades or hospitality verticals) Track record of success owning demand gen and campaign strategy in high-growth environments Fluency across digital and traditional marketing channels including paid media, email, content, nurture and outbound Strong storytelling instincts and able to create customer-centric content across the funnel Data-driven decision-making orientation, with familiarity in attribution, funnel metrics and marketing automation tools Hands-on experience building from the ground up through channel testing, budgeting, vendor selection, and marketing ops Comfort working cross-functionally with sales, customer success, revenue operations, product and engineering teams Confident operator with a bias for ownership and follow-through Day to Day Your core responsibilities will include: Own the end-to-end demand generation strategy, including inbound, outbound, and partner campaigns Develop and manage campaign execution across digital, email, content, event, and direct marketing Define and monitor KPIs for MQLs, SQLs, proper attribution, budget efficiency, and funnel velocity in partnership with RevOps Develop and grow a high-performing team while contributing directly to high-impact campaigns and team growth Align tightly with sales to optimize lead handoff, improve funnel conversion, and shorten sales cycles Lead positioning and messaging strategy to strengthen our market presence Manage marketing budget and work with external agencies/vendors as needed Support brand initiatives such as customer testimonials, product launches, and event activations Build and maintain our marketing tech stack (Nice to haves: Hands-on experience with HubSpot Marketing Hub, SFDC Sales CRM, Wordpress CMS, RevenueHero Routing, or similar tech stack) Conduct win/loss analysis and market research to inform content and campaign strategy Why Work with Us? Lead a high-impact marketing function with ownership over both an established GTM engine and the ground-up launch of a new product with clear product-market fit Join a leadership team that views marketing as a strategic driver of growth and influence company-wide priorities and outcomes Supportive, collaborative culture that celebrates both experimentation and execution Enjoy a fun, fast-paced work culture with regular team lunches, happy hours, and offsite events Be part of a venture-backed startup with strong unit economics, loyal customers, and a clear path to profitability Location/Benefits Austin, Texas (in office Monday–Thursday, WFH on Friday) Hours are Monday to Friday, 8:00 AM to 5:00 PM CST. Compensation: $160,000–$180,000 base salary Equity grant based on experience 401(k) benefits Medical and dental coverage Unlimited PTO Paid parental leave Fully stocked office kitchen for in-person team members

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