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Cox Automotive, a leader in dealership software solutions, is seeking a Senior Product Marketing Manager to drive the success of our Deal Central and F&I Intelligence solutions. These products represent the future of dealmaking and finance operations in automotive retail—delivering AI-powered insights, seamless workflows, and enhanced transparency for dealers and consumers alike.
Overview
As Senior Product Marketing Manager, you will be both an advocate and key spokesperson for Deal Central and F&I Intelligence, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will support cross-functional teams—including Sales, Marketing, Product, and Operations—by translating product capabilities into compelling value propositions, equipping go-to-market teams with impactful tools, and providing market intelligence to guide product and commercial strategy.
What You\'ll Do
- Build a deep understanding of our customers, the market, vertical markets and the competition
- Build positioning, targeting, pricing, and messaging for relevant segments and audiences
- Define clear and compelling customer pain points, challenger, value propositions, competitive differentiation, and customer success stories
- Create new product introduction strategies and go-to-market plans for services, customer education & training, and 3rd party integrations
- Partner with the Content Team to support webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
- Work with product management and support teams to uncover new markets and use cases, define new offers and influence roadmap decisions
- Validate hypotheses through customer insights, data analysis, and testing
- Monitor competitive activities, identifying gaps and opportunities
- Understand product decision makers, users and influencers to inform product development, messaging, and sales/marketing approaches
- Develop and oversee product marketing messaging related to company and product value propositions, including sales enablement tools, new feature launches, and competitive comparisons
- Monitor industry analysts, competitors, customers, and sales engagements to identify unmet customer needs and market opportunities
- Support product pilot and launch readiness efforts
- Manage Sales Enablement to develop, sustain, and utilize effective sales collateral and tools
- Manage a team of product marketers to prioritize the work, provide strategy and guidance, and mentor and coach
- Travel: 20%
What\'s in It for You?
Here\'s a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules
- Comprehensive healthcare, with multiple options for individuals and families
- Generous 401(k) retirement plans with company match
- Professional development and continuing education opportunities
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
- Extra perks like pet insurance, employee discounts and much more
Compensation
USD 119,600.00 - 199,400.00 per year
The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate\'s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company\'s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Software Development
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