Cox Automotive Inc.
Join to apply for the
Senior Product Marketing Manager
role at
Cox Automotive Inc.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Cox Automotive, a leader in dealership software solutions, is seeking a
Senior Product Marketing Manager
to drive the success of our Deal Central and F&I Intelligence solutions. These products represent the future of dealmaking and finance operations in automotive retail—delivering AI-powered insights, seamless workflows, and enhanced transparency for dealers and consumers alike.
Overview As Senior Product Marketing Manager, you will be both an advocate and key spokesperson for Deal Central and F&I Intelligence, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will support cross-functional teams—including Sales, Marketing, Product, and Operations—by translating product capabilities into compelling value propositions, equipping go-to-market teams with impactful tools, and providing market intelligence to guide product and commercial strategy.
What You\'ll Do
Build a deep understanding of our customers, the market, vertical markets and the competition
Build positioning, targeting, pricing, and messaging for relevant segments and audiences
Define clear and compelling customer pain points, challenger, value propositions, competitive differentiation, and customer success stories
Create new product introduction strategies and go-to-market plans for services, customer education & training, and 3rd party integrations
Partner with the Content Team to support webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
Work with product management and support teams to uncover new markets and use cases, define new offers and influence roadmap decisions
Validate hypotheses through customer insights, data analysis, and testing
Monitor competitive activities, identifying gaps and opportunities
Understand product decision makers, users and influencers to inform product development, messaging, and sales/marketing approaches
Develop and oversee product marketing messaging related to company and product value propositions, including sales enablement tools, new feature launches, and competitive comparisons
Monitor industry analysts, competitors, customers, and sales engagements to identify unmet customer needs and market opportunities
Support product pilot and launch readiness efforts
Manage Sales Enablement to develop, sustain, and utilize effective sales collateral and tools
Manage a team of product marketers to prioritize the work, provide strategy and guidance, and mentor and coach
Travel: 20%
What\'s in It for You? Here\'s a sneak peek at the benefits you could experience as a Cox employee:
A competitive salary and top-notch bonus/incentive plans
Exceptional work-life balance, flexible time-off policies and accommodating work schedules
Comprehensive healthcare, with multiple options for individuals and families
Generous 401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
Extra perks like pet insurance, employee discounts and much more
Compensation USD 119,600.00 - 199,400.00 per year
The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate\'s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company\'s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
Referrals increase your chances of interviewing at Cox Automotive Inc. by 2x
Get notified about new Senior Product Marketing Manager jobs in
Draper, UT .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Senior Product Marketing Manager
role at
Cox Automotive Inc.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Cox Automotive, a leader in dealership software solutions, is seeking a
Senior Product Marketing Manager
to drive the success of our Deal Central and F&I Intelligence solutions. These products represent the future of dealmaking and finance operations in automotive retail—delivering AI-powered insights, seamless workflows, and enhanced transparency for dealers and consumers alike.
Overview As Senior Product Marketing Manager, you will be both an advocate and key spokesperson for Deal Central and F&I Intelligence, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will support cross-functional teams—including Sales, Marketing, Product, and Operations—by translating product capabilities into compelling value propositions, equipping go-to-market teams with impactful tools, and providing market intelligence to guide product and commercial strategy.
What You\'ll Do
Build a deep understanding of our customers, the market, vertical markets and the competition
Build positioning, targeting, pricing, and messaging for relevant segments and audiences
Define clear and compelling customer pain points, challenger, value propositions, competitive differentiation, and customer success stories
Create new product introduction strategies and go-to-market plans for services, customer education & training, and 3rd party integrations
Partner with the Content Team to support webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
Work with product management and support teams to uncover new markets and use cases, define new offers and influence roadmap decisions
Validate hypotheses through customer insights, data analysis, and testing
Monitor competitive activities, identifying gaps and opportunities
Understand product decision makers, users and influencers to inform product development, messaging, and sales/marketing approaches
Develop and oversee product marketing messaging related to company and product value propositions, including sales enablement tools, new feature launches, and competitive comparisons
Monitor industry analysts, competitors, customers, and sales engagements to identify unmet customer needs and market opportunities
Support product pilot and launch readiness efforts
Manage Sales Enablement to develop, sustain, and utilize effective sales collateral and tools
Manage a team of product marketers to prioritize the work, provide strategy and guidance, and mentor and coach
Travel: 20%
What\'s in It for You? Here\'s a sneak peek at the benefits you could experience as a Cox employee:
A competitive salary and top-notch bonus/incentive plans
Exceptional work-life balance, flexible time-off policies and accommodating work schedules
Comprehensive healthcare, with multiple options for individuals and families
Generous 401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
Extra perks like pet insurance, employee discounts and much more
Compensation USD 119,600.00 - 199,400.00 per year
The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate\'s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company\'s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
Referrals increase your chances of interviewing at Cox Automotive Inc. by 2x
Get notified about new Senior Product Marketing Manager jobs in
Draper, UT .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr