Force of Nature Clean
Performance Marketing Manager - 5+ years experience
Force of Nature Clean, Boston, Massachusetts, us, 02298
Digital Marketing Manager - 5+ years experience
Do you have the right skills and experience for this role Read on to find out, and make your application. Direct message the job poster from Force of Nature Clean
Chief Marketing Officer | Building brands & businesses that are good for people and our planet | Product innovation | Brand strategy | Startup… About the Role We’re seeking a talented Digital Marketing Manager with 5+ years of experience in B2C marketing to join our team at ForceofNatureClean.com. The successful candidate will be responsible for our growth marketing strategies, managing our paid social & search media agencies, ensuring we have the creative we need to fuel those channels, and leading our affiliate and influencer programs. This role reports directly to our CMO. This role is remote, and we have a preference for candidates in EST time zone.
You’ll own the full funnel for our paid social, paid search, affiliate and influencer channels. This includes securing the creative, overseeing our media agencies to ensure they meet our KPIs, and shaping the growth strategy in each channel. You’ll be involved in optimizing post-click experiences to specific audiences, and partnering with our creative partners to produce performance-driven assets. You’ll help architect and manage experimentation roadmaps that include A/B tests, incrementality tests, and new channel validation.
This role requires someone who thrives in both day-to-day execution and big-picture thinking. You should be excited by performance data, fluent in acquisition KPIs, and comfortable managing multiple priorities. The ideal candidate will constantly be looking for ways to drive growth through smarter targeting, sharper creative, and more effective funnel design.
Who We Are Force of Nature was founded in 2016 with the mission to end the compromise between cleaning and health - for families and the planet. We create cleaning products that are just as effective as the leading brands, but without the toxic chemicals or plastic waste. Our product portfolio started with our patented appliances that convert salt, water and vinegar into a multi-surface cleaner and disinfectant that kills 99.9% of terms.Our formula isjust as powerful as bleach, but so safe you can spray it on baby toys without needing to rinse. We’ve recently expanded our product assortment to include other non-toxic, planet-friendly cleaning essentials, including laundry detergent sheets.
Responsibilities Own and evolve the overarching digital marketing strategy to drive customer acquisition across all growth channels.
Lead planning and execution of full-funnel campaigns, setting budgets and KPIs across digital platforms
Analyze campaign data to identify insights, optimize performance, and inform larger media strategy
Stay on the pulse of platform updates, industry trends, creative trends, and new channel opportunities
Paid Media: Manage agency partners who run Meta, TikTok, Google, YouTube. You’ll guide their efforts and ensure they have the creative they need to meet our performance objectives and scale. You’ll partner with creators/design agency to brief, review, and iterate paid social creative based on platform best practices and performance insights.
Influencer & Affiliate Marketing:
Lead the creation of Affiliate and Influencer campaigns that align with brand initiatives, objectives, and KPIs
Research, identify, and engage influencers & affiliates that authentically represent our brand and reach new customers; build a talent pipeline; maintain and nurture ongoing relationships with influencers and affiliates
Oversee all aspects of programs including recruitment, outreach, development of briefs to guide content creation, managing timelines, negotiation/renewals. Oversee Impact platform manager.
Qualifications
Minimum 5 years in digital/performance marketing roles targeting consumers at DTC-driven organizations
Minimum 5 years in acquisition/growth marketing specifically via Meta, TikTok, affiliate and influencer channels
Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly CPA targets
Deep understanding of the affiliate/influencer landscape including best practices, trends, pop culture and the ability to identify influencers that align with our brand.
In-depth experience using third party affiliate/influencer platforms, social analytics, and reporting tools.Experience with Impact is a bonus.
Highly organized, with the ability to manage multiple priorities in a fast-paced, high-growth environment
Enterprising “doer,” with an ownership mentality and a bias towards action
Ability to flow seamlessly between day-to-day execution and big-picture thinking
Experience marketing to an audience of Moms
Experience in content creation - expertise in Canva and video editing (Kapwing,CapCutor similar).You won’t need to create original content but will need to do some light editing/versioning of content.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Manufacturing
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Do you have the right skills and experience for this role Read on to find out, and make your application. Direct message the job poster from Force of Nature Clean
Chief Marketing Officer | Building brands & businesses that are good for people and our planet | Product innovation | Brand strategy | Startup… About the Role We’re seeking a talented Digital Marketing Manager with 5+ years of experience in B2C marketing to join our team at ForceofNatureClean.com. The successful candidate will be responsible for our growth marketing strategies, managing our paid social & search media agencies, ensuring we have the creative we need to fuel those channels, and leading our affiliate and influencer programs. This role reports directly to our CMO. This role is remote, and we have a preference for candidates in EST time zone.
You’ll own the full funnel for our paid social, paid search, affiliate and influencer channels. This includes securing the creative, overseeing our media agencies to ensure they meet our KPIs, and shaping the growth strategy in each channel. You’ll be involved in optimizing post-click experiences to specific audiences, and partnering with our creative partners to produce performance-driven assets. You’ll help architect and manage experimentation roadmaps that include A/B tests, incrementality tests, and new channel validation.
This role requires someone who thrives in both day-to-day execution and big-picture thinking. You should be excited by performance data, fluent in acquisition KPIs, and comfortable managing multiple priorities. The ideal candidate will constantly be looking for ways to drive growth through smarter targeting, sharper creative, and more effective funnel design.
Who We Are Force of Nature was founded in 2016 with the mission to end the compromise between cleaning and health - for families and the planet. We create cleaning products that are just as effective as the leading brands, but without the toxic chemicals or plastic waste. Our product portfolio started with our patented appliances that convert salt, water and vinegar into a multi-surface cleaner and disinfectant that kills 99.9% of terms.Our formula isjust as powerful as bleach, but so safe you can spray it on baby toys without needing to rinse. We’ve recently expanded our product assortment to include other non-toxic, planet-friendly cleaning essentials, including laundry detergent sheets.
Responsibilities Own and evolve the overarching digital marketing strategy to drive customer acquisition across all growth channels.
Lead planning and execution of full-funnel campaigns, setting budgets and KPIs across digital platforms
Analyze campaign data to identify insights, optimize performance, and inform larger media strategy
Stay on the pulse of platform updates, industry trends, creative trends, and new channel opportunities
Paid Media: Manage agency partners who run Meta, TikTok, Google, YouTube. You’ll guide their efforts and ensure they have the creative they need to meet our performance objectives and scale. You’ll partner with creators/design agency to brief, review, and iterate paid social creative based on platform best practices and performance insights.
Influencer & Affiliate Marketing:
Lead the creation of Affiliate and Influencer campaigns that align with brand initiatives, objectives, and KPIs
Research, identify, and engage influencers & affiliates that authentically represent our brand and reach new customers; build a talent pipeline; maintain and nurture ongoing relationships with influencers and affiliates
Oversee all aspects of programs including recruitment, outreach, development of briefs to guide content creation, managing timelines, negotiation/renewals. Oversee Impact platform manager.
Qualifications
Minimum 5 years in digital/performance marketing roles targeting consumers at DTC-driven organizations
Minimum 5 years in acquisition/growth marketing specifically via Meta, TikTok, affiliate and influencer channels
Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly CPA targets
Deep understanding of the affiliate/influencer landscape including best practices, trends, pop culture and the ability to identify influencers that align with our brand.
In-depth experience using third party affiliate/influencer platforms, social analytics, and reporting tools.Experience with Impact is a bonus.
Highly organized, with the ability to manage multiple priorities in a fast-paced, high-growth environment
Enterprising “doer,” with an ownership mentality and a bias towards action
Ability to flow seamlessly between day-to-day execution and big-picture thinking
Experience marketing to an audience of Moms
Experience in content creation - expertise in Canva and video editing (Kapwing,CapCutor similar).You won’t need to create original content but will need to do some light editing/versioning of content.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Manufacturing
Referrals increase your chances of interviewing at Force of Nature Clean by 2x
Get notified about new Digital Marketing Manager jobs in
Boston, MA .
Boston, MA $160,000 - $215,000 6 months ago
Growth Marketing Director, Mirakl Connect
Cambridge, MA $176,000 - $282,000 1 week ago
Boston, MA $173,500 - $231,500 5 months ago
Associate Director of Integrated Marketing Campaigns
Boston, MA $173,500 - $231,500 5 months ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr