SharkNinja is hiring: Creative Director, Copy - Shark Beauty in New York
SharkNinja, New York, NY, United States, 10261
Overview
Creative Director, Copy - Shark Beauty at SharkNinja.
About SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. Powered by two trusted global brands, Shark and Ninja, the company has a track record of disruptive innovation and strong growth. Headquartered in Needham, Massachusetts with 3,600+ associates, products are sold worldwide.
Shark Beauty is at the forefront of innovation, delivering cutting-edge beauty tools that redefine performance, design, and customer experience. Our mission is to empower customers with products that elevate their beauty routines.
Role Overview
As the Creative Director for Shark Beauty, you will shape and execute the creative vision across Haircare and Skincare. You will lead product propositions, oversee packaging design, drive digital and social campaigns, and craft product narratives across all consumer touchpoints. This role requires a strong strategic mindset, hands-on creative leadership, and storytelling across channels.
Key Responsibilities
- Strategic Vision:
- Develop and maintain a cohesive creative strategy aligned with Shark Beauty’s brand, products, and business goals.
- Translate product features into compelling propositions differentiating Shark Beauty in the market.
- Creative Leadership:
- Lead and inspire a multidisciplinary team including designers, copywriters, and external partners.
- Ensure all work maintains a leading brand position with consistent tone and look across channels.
- Product Storytelling:
- Craft narratives showcasing innovation and benefits of Shark Beauty products.
- Collaborate with Product Development, Engineering, CI and Marketing to communicate stories across consumer touchpoints.
- Iterate through the creative process to deliver outcomes that meet high standards.
- Packaging Design:
- Oversee design and development of packaging that aligns with product story and brand aesthetics.
- Digital & Social Campaigns:
- Drive upper-funnel digital and social content, including paid media, organic campaigns, and influencer collaborations.
- Leverage insights to create engaging, shareable content that builds product awareness.
- Collaboration:
- Partner with CI, Marketing, Product Development, Engineering and Sales to support business objectives.
- Manage relationships with external agencies, freelancers, and other vendors.
- Work in a fast-paced, collaborative environment where creativity and impact are valued.
Qualifications & Skills
- 10+ years of experience in a creative leadership role, preferably in beauty, consumer products, or lifestyle brands.
- Proven expertise in product storytelling, packaging design, and digital/social campaigns.
- Strong portfolio showing innovative and impactful work.
- Deep understanding of beauty consumer trends, digital platforms, and upper-funnel marketing.
- Exceptional leadership and team management, with ability to inspire and motivate teams.
- Excellent communication and presentation skills to articulate concepts to stakeholders.
- Highly collaborative and adaptable, with strategic and hands-on execution.
- Proficiency in creative tools (e.g., Adobe Creative Suite) and familiarity with emerging technologies.
Salary and Benefits
The annual salary range is shown below; starting pay may vary by geography, skills, education, experience and other qualifications. Pay Range: $161,000—$232,000 USD.
Our Culture
Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results. We offer competitive health insurance, retirement plans, PTO, stock options, wellness programs, product discounts, and growth opportunities. We value diversity, equity, and inclusion and support associates in bringing their authentic selves to work. We strive for equity as a key component of SharkNinja DNA.
Learn More
Life At SharkNinja and our Candidate Privacy Notice: https://www.sharkninja.com/candidate-privacy-notice/ (for candidates in China, Vietnam, see region pages). We do not discriminate and provide accommodations as required by law.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing, Public Relations, and Writing/Editing
- Industries: Appliances, Electrical, and Electronics Manufacturing