Creative Director, Copy - Shark Beauty

Overview

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Powered by Shark and Ninja, the company has a track record of disruptive innovation across multiple product categories. Headquartered in Needham, Massachusetts, with 3,600+ associates, SharkNinjas products are sold worldwide through key retailers, online and offline, and via distributors.

Role: Creative Director, Shark Beauty

About Shark Beauty: Shark Beauty is at the forefront of innovation, delivering cutting-edge beauty tools that redefine performance, design, and customer experience. Our mission is to empower customers with products that elevate beauty routines. We are seeking a visionary Creative Director to lead the creative development for Shark Beauty (Haircare & Skincare), crafting compelling product stories that resonate across packaging, digital platforms, social media, and more.

Role Overview

As the Creative Director for Shark Beauty, you will shape and execute the creative vision for the brand across both Haircare and Skincare categories. You will lead the development of product propositions, oversee packaging design, drive digital and social upper-funnel campaigns, and craft product narratives that captivate our audience. This role requires a strong strategic mindset, hands-on creative leadership, and a deep understanding of storytelling across all consumer touchpoints.

Key Responsibilities

• Strategic Vision: Develop and maintain a cohesive creative strategy that aligns with Shark Beautys brand and product values and business goals.
• Translate product features and benefits into compelling propositions that differentiate Shark Beauty in the market.
• Lead and inspire a multidisciplinary creative team, including designers, copywriters, and external partners.
• Ensure all creative work defines Shark Beauty as a leading brand within the beauty category and maintains a clear and consistent tone and look across channels.
• Product Storytelling: Craft compelling narratives that showcase the innovation and benefits of Shark Beauty products. Work collaboratively with Product Development, Engineering, CI and Marketing teams to communicate product stories effectively across consumer touchpoints.
• Iterate and pivot throughout the creative process to ensure final work delivers a high return on creative spend (HROS).
• Packaging Design: Oversee the design and development of innovative, functional, and visually appealing packaging that aligns with the product story and brand aesthetics.
• Digital & Social Campaigns: Drive upper-funnel digital and social content, including paid media, organic campaigns, and influencer collaborations. Leverage consumer insights to create engaging and shareable content that builds product awareness.
• Partner with cross-functional teams to ensure creative initiatives support overall business objectives.
• Manage relationships with external agencies, freelancers, and other creative vendors.
• Work in a fast-paced, collaborative environment where creativity and impact are valued.
• Opportunity to lead the creative direction for a growing brand with a global presence.

Qualifications & Skills

• 10+ years of experience in a creative leadership role, preferably within beauty, consumer products, or lifestyle brands.
• Proven expertise in product storytelling, packaging design, and digital/social campaigns.
• Strong portfolio showcasing innovative and impactful creative work.
• Deep understanding of beauty consumer trends, digital platforms, and upper-funnel marketing strategies.
• Exceptional leadership and team management skills, with the ability to inspire and motivate creative teams.
• Excellent communication and presentation skills, with the ability to articulate creative concepts to stakeholders.
• Highly collaborative and adaptable, with a strategic mindset and a hands-on approach to execution.
• Proficiency in creative tools and software (e.g., Adobe Creative Suite) and familiarity with emerging technologies and platforms.

Salary & Benefits

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Pay Range: $161,000 - $232,000 USD

Our Culture & What We Offer

At SharkNinja, we dont just raise the barwe push past it every day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results. We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, product discounts, and growth programs to support personal and professional development.

We are committed to Diversity, Equity, and Inclusion. We support all associates in bringing their authentic selves to work and aim for equity to be a key component of SharkNinjas DNA.

Equal Opportunity Statement: SharkNinja does not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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