TikTok is hiring: Creator Manager - TikTok LIVE in Los Angeles

Responsibilities

• Ecosystem Analysis: Build a deep understanding of the mid-tier creator landscape through data analysis and qualitative profiling across various content types.
• Creator Identification: Use quantitative signals and qualitative assessments to identify high-potential creators within defined clusters.
• Growth Strategy Development: Design and implement targeted playbooks tailored to specific creator clusters (e.g., funnel design, content-to-LIVE strategies, gifting triggers).
• Scaled Operations: Execute and manage campaigns across SV, behavior, revenue, and content dimensions to filter, activate, and elevate creators by lifecycle stage.
• Performance Monitoring: Lead weekly dashboard reviews to assess creator performance; generate actionable insights and iterate on growth strategies accordingly.
• Co-Production Initiatives: Launch and manage co-production programs—from selection and diagnosis to co-creation and optimization—to turn focus creators into platform showcases.
• Process Optimization: Document and refine SOPs to enhance creator education, streamline workflows, and drive operational efficiency.
• Success Amplification: Collect and amplify creator success stories across official and marketing channels to inspire the broader creator community.

Qualifications

• Minimum Qualifications:
  • 3+ years of experience in creator management, content operations, or growth strategy at a high-growth consumer tech company (LIVE/video/social platforms preferred).
  • Demonstrated success in designing and executing creator growth programs with measurable business impact.
  • Strong ability to synthesize creator feedback and platform data into scalable growth mechanisms.
  • Effective communicator, comfortable with both 1:1 coaching and managing creator communities at scale.
  • Analytical thinker with a data-driven approach to diagnosing creator drop-off points and monetization barriers.
  • Experience working cross-functionally with teams such as product, marketing, and campaign operations.
  • Deep passion for the creator economy, with a strong balance of strategic thinking and tactical execution.
• Preferred Qualifications:
  • Experience working with creators in a platform or network setting.
  • Previous involvement in launching or scaling LIVE-streaming or gifting monetization programs.
  • Experience managing creator education or onboarding programs.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people, lead with curiosity, humility, and impact, and foster an "Always Day 1" mindset to achieve meaningful breakthroughs for ourselves, our company, and our users. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach.

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other protected reasons. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information
Compensation Description (Annually): The base salary range for this position in the selected city is $83,600 - $143,556 annually. Compensation may vary outside of this range depending on qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package and may include discretionary bonuses/incentives and stock units. Benefits may vary by location. Day-one benefits include medical, dental, and vision insurance, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The Company reserves the right to modify benefits at any time.

Reality of Location and Roles
For Los Angeles County (unincorporated) candidates, qualified applicants with arrest or conviction records will be considered in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Our company notes potential considerations related to certain job duties.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Technology, Information and Internet

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