Influencer Strategist Job at Sia/Ready Set Rocket in New York

Overview

This freelance role is for an Influencer Marketing Strategist with SiaX, a full-service creative agency within Sia. The role partners cross-functionally with Growth, Creative and Paid Media teams to shape and execute influencer strategies that support integrated, performance-driven campaigns. The position is contract-based and project-driven, with a hybrid New York location.

Base pay range

$60.00/hr - $75.00/hr

About The Role

One of our premier clients is looking for a Freelance Influencer Marketing Strategist to shape and execute influencer strategies that fuel integrated, performance-driven campaigns. This role requires collaboration across Growth, Creative and Paid Media teams to ensure influencer content ladders into broader brand and performance goals. You’ll bring a strong POV on the influencer landscape and the ability to match creators to campaigns across diverse clients and categories.

Your Impact

• Growth Connector: Translate campaign objectives and paid media strategies into influencer recommendations that drive attention and engagement, leading to measurable business impact.
• Creative Strategist: Identify and recruit creators whose personas, content and audiences align with brand strategy, target segments, and campaign goals, ensuring authenticity and resonance.
• Campaign Orchestrator: Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations or partnership amplification, in collaboration with Growth, Creative, and Client teams.
• Budget & Contracts Manager: Lead contract negotiations, oversee influencer budget allocations, and manage invoicing workflows in partnership with finance teams, ensuring campaigns stay on time and on budget.
• Trend Spotter: Surface creator and content trends and emerging platforms to keep campaigns ahead of the curve.
• Cross-Functional Partner: Ensure influencer activations are integrated into paid, social, and creative channels for maximum ROI.

What Success Looks Like

• Influencer selections consistently align with audience targets and brand tone, helping achieve campaign KPIs and drive performance.
• Paid and organic influencer activations connect into broader acquisition and media plans; campaigns launch on time with clear briefs and aligned creative.
• Client feedback and approvals are streamlined, with assets trafficked, posted, and tracked against timelines.
• Growth and Creative teams view you as a trusted strategist bridging influencer culture with performance marketing rigor.
• Reporting on influencer campaigns provides actionable insights for future strategy.

Qualifications

• 4-6+ years in influencer marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing environment.
• Experience collaborating with Growth/Performance Marketing teams; ability to link influencer work to media strategies and measurable outcomes.
• Strong understanding of influencer discovery tools, performance metrics, and contract negotiations.
• Proven ability to build relationships with creators, agents, and managers across platforms (Instagram, TikTok, YouTube, emerging).
• Excellent written and verbal communication; ability to translate goals into clear influencer briefs.
• Highly organized with the ability to manage multiple campaigns and stakeholders.
• Advertising or creator agency experience; health and wellness familiarity is a plus.

Project details

• Contract type: Contract
• Level: Mid-Senior
• Project Length: October–December 2025
• Project Hours: 20-30 hours per week
• Location: Hybrid — New York, NY
• Compensation: Around $60-$75 per hour (exact rate depends on skills, experience and location)

Additional Information

At this time, Sia Partners does not intend to pursue employment with applicants who will require visa sponsorship for work authorization in the United States (H1-B, OPT, TN, or other non-immigrant statuses).

Benefits

• Statutory Time Off – Sick
• Medical, Dental, Vision: Eligible for Purchase Option
• 401(k) Participation: Eligible after one month with matching and immediate vesting

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