Head of Influencer Marketing Job at Dion in New York

Overview

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We\u2019re Dion. And we\u2019re rewriting the rules of connection. We\u2019re turning the world\u2019s boldest move buying someone a drink into a social utility. Real drinks, real people, real venues. All from your phone. Dion is what happens when Raya meets LinkedIn, but every new connection starts with a drink redeemable at the best bars and restaurants in town. After a high-impact launch in Dubai, we\u2019re now live in New York and Miami, with 70+ venues, 15K+ users, and backing from serial tech founders, investors, and hospitality heavyweights.

We\u2019re hiring a Head of Influencer Marketing to own our influencer engine from sourcing and seeding to viral moments, long-term brand love, and making Dion impossible to ignore. If shaping a category-defining brand excites you let\u2019s talk.

Why is this an amazing opportunity?

• You\u2019ll own the creator ecosystem From nano to macro, you\u2019ll identify the right voices in every city and build lasting, high-impact relationships.
• You\u2019ll own the brand you\u2019re the chief architect of how Dion shows up in the world, city by city
• Real impact, fast pace. You\u2019ll launch campaigns, test creative, and scale what works
• Build something iconic. Help shape the voice and story of Dion
• Work with a dream team. You\u2019ll collaborate closely with founders, product, ops no silos, all signal

Your responsibilities

• Develop channel-specific strategies that drive both brand heat and business results
• Own social media end-to-end: content calendars, performance, budget, creators all of it
• Build and scale influencer and UGC programs from briefs and contracts to creative direction and ROI
• Craft marketing campaigns that move people from just heard of Dion to sending drinks like it\u2019s second nature
• Build testing frameworks to double down on what works and kill what doesn\u2019t
• Track cultural trends, competitor moves, and white space then act on them
• Ensure brand voice and creative consistency across all touchpoints

What We\u2019re Looking For

• 3 years of marketing or social media leadership in consumer tech, marketplaces, or lifestyle brands
• Experience working directly with influencers, and building and scaling growth-focused social programs
• Deep fluency with TikTok, Instagram, and emerging channels including algorithm dynamics and content trends
• Sharp instincts around UGC, virality, and influencer marketing
• Comfort with budgets, performance tracking, and ROI models
• Strong storytelling chops and ability to make even niche product moments feel cool
• A knack for identifying what\u2019s next in culture and brand behavior
• You\u2019ve built your own following or led a community
• You\u2019ve taken something from 0 to 1 and then to 100

What we offer

• Competitive Salary and equity incentives
• Work in a diverse, value-driven, fun, and international team
• Be part of a fast-growing company with boundless potential
• Immerse yourself in a daily life and culture that is friendly, inclusive, and warm

If this could be a fit, apply now at: careers@dionapp.com

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Sales

Industries: Technology, Information and Internet