Dollar Shave Club is hiring: Director, Paid Media in Durham

Dollar Shave Club is seeking a driven and analytical Director, Paid Media to lead and execute growth initiatives across direct-to-consumer and top-of-funnel brand awareness campaigns. The ideal candidate will be a results-oriented leader who can develop the strategic roadmap and drive a high-performing team, including agency partners, across various digital media platforms.

You will be responsible for the strategy, day-to-day management, and optimization of a multi-million dollar paid media budget across channels, including Paid Social, SEM, Display, Digital Video, Native, Affiliates, and other channels. You will also spearhead the evaluation and launch of new digital marketing platforms. It is critical that this role has an existing playbook for success.

RESPONSIBILITIES

• Media Strategy and Execution: Develop, plan, execute, and manage multi-million dollar paid media budgets and top-of-funnel awareness campaigns across channels (paid social, paid search, display, digital video, native, affiliates, referrals, etc.).
• Identify new channels and strategies to drive efficient customer acquisition to meet objectives.
• Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact.
• Drive A/B and multivariate testing to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions.
• Regularly re-forecast and plan accurate budgets to achieve and exceed annual financial plans.
• Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights.
• Drive strategy and execution to improve ROAS/CAC/LTV on an ongoing basis.
• Develop scalable processes for analysis, actionable insights, and best practices; stay up-to-date on knowledge of best practices, alphas, betas, and strategies.
• Lead internal teams and partners that execute day-to-day digital media channels; provide leadership and mentorship to develop careers of direct team members.
• Provide thought leadership around emerging ad technologies; work cross-functionally to deliver on primary media objectives.
• Create insight-led briefs for Marketing to develop new creative concepts; own feedback loops with Project Managers/designers.
• Communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain on campaign changes and performance.
• Collaborate with data engineering to troubleshoot platform pixels when needed; reconcile monthly spend with Finance/Accounts Payable.

REQUIREMENTS

• Bachelor’s Degree, preferably in Marketing or Finance.
• 8+ years of hands-on paid media experience with a proven track record of driving growth for direct-to-consumer and e-commerce brands (subscription models a plus).
• 4+ years of experience leading a high-performing paid media team.
• Humility and candor as a people leader who excels at coaching, mentoring, and developing talent.
• Expert knowledge of the digital media ecosystem: Paid Search, Paid Social, Display, Digital Video, Native, and Affiliate marketing.
• Operational excellence with scalable processes that improve efficiency and drive performance.
• Strong data analytics to inform strategy and optimize campaigns; fluent in cohort analysis, lifetime value, audience segmentation, and multi-touch attribution.
• Hands-on expertise with key platforms (e.g., Meta, Google, TikTok, DV360, YouTube) and tools (Tableau, Google Analytics, Google Tag Manager, DCM).
• Analytical mindset with quantitative skills to turn data into actionable business insights; ability to thrive in a fast-paced, multi-project environment.

POSITION TYPE

This is a full-time exempt position.

WORK ENVIRONMENT

This position is in-office, working out of our HQ in Durham, North Carolina 4x per week.

SALARY

$185,000-$200,000 + Bonus

BENEFITS

• Comprehensive benefits (medical, dental, vision) with supplemental options; life insurance, STD and LTD.
• 401(k) with company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period.
• Unlimited vacation and generous sick time.
• Half-day Fridays year-round (subject to business needs).
• 12 weeks of fully paid parental leave, 4 weeks of fully paid disability leave.
• Free Dollar Shave Club products; monthly cell phone and remote-work stipends.

APPLICATION PROCESS

All applications must be submitted via our Applicant Tracking System (Greenhouse). If selected, you’ll have an initial phone screening with a recruiter, followed by team interviews. The position will remain open and we will be accepting applications until the role is filled. Dollar Shave Club is an Equal Opportunity employer and provides reasonable accommodation on request. Details on accommodations and disability inclusion are available via accommodations@dollarshaveclub.com.

Dollar Shave Club participates in the E-Verify program. This description does not constitute a contract and is subject to change.