Paid Media Specialist Job at Dollar Shave Club in Durham

Overview

Dollar Shave Club is expanding its international grooming portfolio with a disruptive, irreverent brand DNA. We are seeking a Paid Media Specialist to join our Paid Media team. This role focuses on building media strategies, managing campaign execution, owning projects end-to-end, and testing to maximize ROI. You will partner with Paid Media leadership to own cross-channel strategy and execution, driving new customer growth.

If you thrive in a fast-paced, collaborative environment and enjoy tackling big goals with a team that values humor, we want to hear from you.

Responsibilities

• Partner Up: Work with Paid Media leadership to develop and implement cross-channel strategies that meet or beat our goals.
• Take the Wheel: Serve as the main point of contact between internal teams and external partners. Own end-to-end execution of paid media campaigns; ensure alignment, meticulous detail, and on-track progress.
• Watch the Numbers: Analyze campaign performance, identify trends, and determine what’s working and what’s not.
• Test and Learn: Lead A/B and multivariate testing to optimize campaigns and maximize ROI.
• Stay Organized: Create and maintain organized documentation of campaign assets, test results, and strategy plans.
• Stay Curious: Continuously research and share the latest industry trends and emerging platforms.

Requirements

• Experience: 4+ years of hands-on experience with end-to-end campaign management, preferably for a DTC or subscription e-commerce brand.
• Big Budgets, No Problem: Managed paid media annual budgets of $5M+.
• Platform Pro: Deep understanding of Meta, Google, TikTok, and YouTube Ads. Experience with CTV, programmatic display, and video is a plus.
• Creative Mind: Ability to map and organize creative variations by audience, campaign, and channel.
• Strategic Driver: Independently led cross-functional initiatives and driven strategic testing roadmaps.
• Tools of the Trade: Hands-on experience with Meta and Google Ads Manager, TikTok Ads, and YouTube platforms.
• Analytics Savvy: Proficient in Google Analytics 4, Tableau, and Motion; able to turn data into actionable insights and familiar with GTM.

Position Type

This is a full-time exempt position.

Work Environment

This position is in-office, based at our HQ in Durham, North Carolina, 4x per week.

Salary

$80,000-$95,000 + Bonus

Benefits

• Comprehensive benefit plans with medical, dental and vision coverage, plus supplemental options
• Free life insurance, short-term and long-term disability
• 401(k) plan with company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half-day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club products
• Monthly cell phone and work-from-home stipends

Application Process

All applications must be submitted via our Applicant Tracking System, Greenhouse. If selected, you’ll be invited to an initial phone screening with a recruiter before meetings with team members. The position will remain open and we’ll be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status. Reasonable Accommodation requests: accommodations@dollarshaveclub.com. Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law.

Dollar Shave Club participates in the E-Verify program. For more information, please visit the E-Verify website.