Empire State Realty Trust is hiring: Social Media Strategist in New York

Overview

Join to apply for the Social Media Strategist role at Empire State Realty Trust.

New York, NY — ESRT is a NYC-focused REIT with a portfolio of office, retail, and multifamily assets, including the Empire State Building. ESRT maintains a strong sustainability and employee development focus and is a Great Place to Work Certified employer.

Position Summary

The Social Media Strategist will lead social media storytelling across real estate, corporate news, and events, and spearhead the Empire State Building influencer marketing program. The position reports to the Director of Social Media and supports ESRT’s identity as a NYC-focused REIT and owner of the iconic Empire State Building.

Responsibilities

• Assist with content calendar creation and management, including asset selection, copy, tracking link creation, and scheduling of social posts aligned with brand objectives
• Manage social media campaigns and content development (real estate content, corporate news/events, leadership appearances, and brand initiatives)
• Collaborate with the content team to execute ESRT content production
• Partner with leasing team and external brokers to craft social content that drives web traffic and leasing
• Prepare monthly, quarterly, and annual reports on social media engagement and influencer relations
• Create content for ESRT7s Instagram and LinkedIn
• Grow influencer programs through outreach, relationship management, events, and one-off visits
• Identify, vet, and coordinate influencers (arrivals and tickets)
• Lead contract and collaboration negotiations with influencer teams
• Edit operating hours across Google, TripAdvisor, Twitter, and Facebook
• Review and edit content calendars from external social agencies for clarity and accuracy
• Manage expenses and annual budget for influencer relations
• Additional responsibilities as directed

What Success Looks Like

• Consistent brand alignment and messaging across ESRT7s social platforms
• Robust content calendar aligned with marketing goals and timely execution
• Measurable growth in engagement metrics (followers, likes, shares, reach)
• Engaging social series for business partners, brokers, tenants, and partners
• Strong influencer relationships and successful collaborations
• Accurate public-facing information that maintains credibility
• Innovative content that reinforces brand recognition
• Effective budget management for influencer relations and social initiatives

Required Skills / Abilities

• Detail-oriented, results-driven, able to work in a fast-paced environment
• Familiarity with LinkedIn, Instagram, YouTube, and TikTok
• Knowledge of Sprout, Salesforce, and social scheduling tools
• Ability to manage multiple tasks simultaneously
• Strong written and verbal communication skills
• Ability to interact with all levels of personnel

Education & Experience

• 4+ years of experience in social media and digital marketing
• Bachelor's degree in a related field

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds

What You Can Expect

• Collaborative work environment; Great Place to Work Certified
• Core values: Adaptable, Dynamic, Dependable, Passionate, Curious, Ethical, Positive
• Supportive culture with opportunities for growth and development
• Health and wellness programs and employee benefits

Benefits

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Life, AD&D, STD, and LTD insurance; voluntary programs
• 401(k) with match
• Paid parental leave; pre-tax transit accounts
• Employee Assistance Program; wellness and discount programs

WELL-BEING

• Generous paid time off; flexible remote work time; Summer Fridays
• Employee engagement programs; volunteer time off; continuing education
• Complimentary Empire State Building Observatory access; gym and wellness benefits
• Employee discount programs

Salary is listed as a range: $80,000 - $90,000 per year. Final compensation is based on factors such as education, experience, location, and certifications. ESRT provides discretionary annual bonuses.

Equal Opportunity

ESRT is an equal opportunity employer. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by law. Reasonable accommodations are available for applicants and employees with disabilities or sincerely held religious beliefs.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales