Public Relations Senior Account Executive (Cybersecurity) Job at Highwire in Mia

Overview

Public Relations Senior Account Executive (Cybersecurity) at Highwire.

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We foster an inclusive environment where everyone can feel safe, celebrated and worthy. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with for future opportunities.

Key Responsibilities

• Media/Influencer Relations
• Maintain strong relationships with more than ten key media across business and tech industries
• Identify new media opportunities for clients and share findings with teams across the agency
• Proactively pitch stories to generate coverage for the whole team
• Coach junior staff to improve team performance
• Leverage social media channels to engage and support PR efforts
• Measure the ROI of communications activities
• Engage with social media influencers, run content campaigns, and amplify media coverage
• Client service/management: manage projects from concept through execution
• Track competitors and flag opportunities and news events for commentary
• Own and direct client PR calls; provide counsel on media opportunities even under challenging circumstances
• Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics
• Own key elements of the PR program (analysts, speaking, content, etc.)
• Be a reliable go-to resource for client contacts; develop budget and team priority allocations
• Participate in media training sessions with clients, including developing key messages and follow-up
• Develop and edit campaign plans, press releases, fact sheets, bios, backgrounders, briefings, contributed articles, pitches, Q&As, and related materials; oversee production
• Maintain professional, timely client communication; develop consistent, creative pitches
• Participate in new business processes including research and pitch preparation
• Identify and attend networking events and encourage others to attend
• Support teams and manage up and down; maintain a respectful, enthusiastic, and professional attitude
• Use Highwire social channels and contribute to the Highwire blog; mentor junior staff
• Proactively set quarterly goals with management; track progress and demonstrate growth
• Prioritize responsibilities based on impact, timelines, workflow and client goals
• Drive projects forward independently and meet deadlines
• Identify areas for self-improvement and propose solutions
• Attend networking events regularly

Qualifications

• 3-5 years of experience in an agency or startup environment, with involvement in innovative campaigns
• Exceptional writing and storytelling abilities; able to develop go-to bloggers and journos
• Proven leadership, accountability, high standards, and motivation
• Strong media relationships and comfort with influencer engagement and content campaigns
• Ability to manage projects from concept to execution and monitor ROI of PR activities
• Comfort with fast-paced environments and staying current with industry trends
• X years of experience in cybersecurity or tech PR is preferred

Benefits (Highwire Perks)

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Excellent vacation policy with extended breaks for summer and winter holidays
• Empower Hours on Fridays; team may log off by 3pm
• 401K match
• Medical and dental benefits / FSA
• Paid parental leave
• Commuter benefit
• Home office equipment stipend
• Growth Mindset stipend ($100 annually for books, exhibitions, etc.)
• Technology reimbursement
• Wellness benefits
• Donation match
• Mentorship
• Monthly recognition programs
• Employee and new business referral bonuses
• Quarterly company events and dog-friendly office

Notes

The duties delineated above will vary depending on the needs of each specific account. Additional duties may be assigned by supervisors as required. We are building a pipeline of exceptional individuals for future opportunities in tech PR.