(Associate/Senior) Growth Architect, SEO/AEO/AIO, United States – BCG X Job at B

(Associate/Senior) Growth Architect, SEO/AEO/AIO, United States – BCG X

Locations: Boston | Chicago | Pittsburgh | Washington | New York | Brooklyn | Miami | Dallas | San Francisco | Seattle | Los Angeles | Manhattan Beach

What You’ll Do

• Develop and execute a comprehensive SEO/AEO/AIO (Search, Answer, and Artificial Intelligence Engine Optimization) strategy to increase organic search visibility and drive high-quality traffic
• Conduct in-depth keyword and AI question research, competitive analysis, and content optimization to improve search rankings and listings across multiple properties
• Implement technical SEO/AEO/AIO best practices, including site architecture, mobile optimization, crawlability, indexing, and structured data markup
• Collaborate with content, social media, and paid search teams to create a cohesive digital marketing strategy
• Partner with web development teams to ensure SEO-friendly website design, performance, and accessibility
• Develop and oversee link-building strategies to enhance domain authority
• Monitor and analyze SEO performance metrics, providing insights and recommendations to improve ranking and conversions
• Stay updated on industry trends, algorithm changes, and emerging SEO/AEO/AIO technologies to maintain a competitive edge
• Lead SEO/AEO/AIO audits and present actionable recommendations to stakeholders
• Manage relationships with external agencies and tools, ensuring maximum ROI from SEO initiatives

What You’ll Bring

• 2 – 4+ years of professional experience in industry, consulting, or agency
• Willingness to travel as needed
• Proven success in SEO strategy and delivering measurable improvements in rankings, traffic, and conversions
• Strong expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO tools
• Experience and genuine curiosity around Answer Engine and AEO and Artificial Intelligence role in information gathering and how best to position products and services for success in these emerging engines (Gemini, Perplexity, SearchGPT etc.)
• Deep understanding of on-page, off-page, and technical SEO best practices
• Experience working with enterprise-level websites and e-commerce platforms
• Familiarity with website development technologies (HTML, JavaScript, CSS) and CMS platforms (WordPress, Adobe Experience Manager, etc.)
• Strong analytical mindset with the ability to interpret data and provide strategic recommendations
• Excellent communication and collaboration skills, with the ability to educate and influence stakeholders
• Passion for digital marketing, innovation, and continuous learning
• Bachelor’s or Master’s degree in marketing, business, or a related field

Please note: any degree programs (including part-time) must be completed before starting at BCG.

Benefits

• Growth Architect: $110,000 - $145,000 USD
• Senior Growth Architect: $157,000 - $190,000 USD
• Annual discretionary performance bonus and BCG’s Profit Sharing and Retirement Fund (PSRF) contribution
• Comprehensive benefits package including health, dental, vision, and more
• Fully vested Profit-Sharing Retirement Fund contributions, 401(k) option
• Paid parental leave and family benefits such as egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off: 12 holidays, 15 vacation days, sick time as needed

EEO Statement: Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable law.

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